Squarespace is a popular content management system (CMS) amongst many recruiters. One common reason for this is the many SEO features built into the platform. For starters, Squarespace is mobile-friendly and it offers free SSL certificates, making it secure. It also has an automatic XML sitemap and an organised HTML and URLs. 

Indeed, SEO for Squarespace is often an easy and convenient process. However, you shouldn’t let the platform do all the heavy lifting. Despite all of its many SEO capabilities, Squarespace is far from perfect. If you want to generate more traffic and lead your recruitment site, you’ll need to make an effort to optimise your site and improve its performance. 

At Recruitment Traffic, we have created a quick guide to help you optimise your Squarespace site for SEO. Please consider the following tips. 

1. Identify your target keywords

This could never be stressed enough, but before you start creating new pages or posting new content on your recruitment site, perform keyword research first. Keyword research enables you to discover topics and user questions related to your recruitment business. In return, this makes it easier for you to come up with relevant web content you can offer to your audience. 

Keyword research also allows you to determine the search terms candidates and employers are using to find recruitment sites. 

Once you’re done with keyword research, make sure to incorporate your focus keywords into the following: 

• Content body
• Headlines
• Title tags
• Meta descriptions
• URLs
• Embedded file names
• Image alt text 

2. Provide valuable content

With search engines becoming more powerful and accurate, having a robust content strategy is a must. Providing your audience with valuable content lets you showcase your authority and expertise as a recruitment expert. It also helps with SEO. Research showed that websites that offer quality content regularly often get better search rankings. 

Note that you should never create content just for the sake of having something on your recruitment site. To get the best results, you should: 

• Create content that matches visitors’ search intent.
• Avoid forcing keywords into your content.
• Prioritise quality over quantity to avoid diluting your domain authority. Always remember that it’s better to create fewer but higher-quality content than do the opposite.
• Make your content readable and accessible by using subheadings, numbers, and bullet points. 

3. Create custom title tags

Unless you create a customised title tag manually, Squarespace will use a web page’s heading and your site’s name as its default title tag. Therefore, make sure to create custom title tags to make your pages more SEO-friendly. 

To customise your title tags, hover your cursor over the name of a webpage. Then, click on Settings and select the SEO tab to make your own title tags. To make your title tags SEO-friendly, you should: 

• Make sure that your title tag isn’t more than 60 characters.
• Write unique and descriptive title tags.
• Incorporate keywords into your page titles. 

4. Don’t forget your meta descriptions

Meta descriptions are not a ranking factor. However, they play a vital role in SEO for Squarespace. Meta descriptions provide search engines with a summary of your webpages. They also help encourage your audience to visit your recruitment site. This is why it always pays to have meta descriptions with relevant keywords and a strong call to action. 

Here’s what you should do if you want to add meta descriptions to your Squarespace recruitment site: 

• For your home page, go to Marketing. Then, click on SEO and select Site Meta Description.
• For individual webpages, click on Pages, followed by Page Settings. Under SEO, click on SEO Description.
• For blogs, events, or services, select the post that requires a meta description. Then, click on Edit, followed by Options. Select Excerpt and then insert the description.

5. Shorten your URLs

Since Google favours simpler and shorter URLs, you should shorten your URLs to make them more SEO-friendly. For instance, if you were to write a blog post about passing job interviews, its URL should look like this: www.abcrecruitment.co.uk/blog/job-inteview-tips. 

To further optimise your URLs, follow these tips: 

• Always incorporate relevant keywords into the URLs.
• Use hyphens to separate words. This will make your URLs more readable and shareable on social media.
• If you’re modifying existing URLs, make sure to have URL redirects in place.
• Squarespace usually inserts random letters and numbers into the URLs when you haven’t set the page title yet. Before you publish a page or blog post, always check the URLs for these random characters and change them accordingly.

Optimise Your Squarespace Recruitment Site

Out of the box, Squarespace comes with reliable tools that can help you get started with SEO. However, as with other content management systems, it’s vital to make a conscious effort to optimise your recruitment site to generate the amount of traffic and leads you desire. As such, consider the tips discussed above to help ensure the success of your recruitment site. 

If you’re looking for more ways to optimise your Squarespace recruitment site, we at Recruitment Traffic are happy to help. Please contact us today and let us provide you with our award-winning SEO services.

One of the advantages of Wix over other content management systems (CMS) and website builders is that it allows you to create your site even if you don’t have extensive coding knowledge or experience. As a recruiter, this can be beneficial to you as it enables you to start building an online presence without spending time learning the intricacies of web design. 

However, any digital marketing expert will tell you that merely having a recruitment site is not enough. With so many recruitment websites in existence today, you should know to separate yourself from the competition. This is why SEO for Wix should be an integral part of your overall marketing strategy. 

Are These Wix SEO Myths Accurate?

These days, there are various rumours and myths surrounding Wix and SEO. However, many of them are just that: myths. If you’re considering using this platform to build and manage your site, don’t let hearsay dissuade you. Here are some of the most common myths about Wix SEO you should stop believing. 

1. Google prefers major CMSs such as WordPress

WordPress is one of, if not the most popular content management system today. This has led many to believe that because of its popularity and considerable market share, Google must be giving it preferential treatment. 

This could never be further from the truth. Google doesn’t consider a website’s CMS when it ranks sites because its algorithm doesn’t let it distinguish between site builders and content management systems. What’s important to Google is a website’s content and the quality of user experience it can provide its visitors. This basically means that it doesn’t matter to the search giant whether you’re using Wix or WordPress. 

2. Wix has compatibility issues with Google

Some people believe that Wix has a design flaw that makes it not compatible with Google. Therefore, if you choose this platform, you’re placing your recruitment site at a significant disadvantage since most web users utilise Google in their online search. 

Fortunately, Google Developer Advocate Mariya Moeva has put an end to this issue once and for all. According to her, there is no truth to Wix not being compatible with Google. She even assured Wix site owners that they would immediately see their webpages on the search giant right after publishing them. 

3. Search engines cannot rank Wix URLs

There’s another myth that SEO for Wix is unreliable because the site builder has disorganised and messy URLs, which Google and other search engines “refuse” to crawl and rank. While it is true that search engines favour organised and accessible URLs, it doesn’t mean that they won’t crawl and index those that are composed of random letters and numbers. 

Also, the issue with Wix’s messy and long URLs was solved a long time ago. Similar to WordPress, Wix now allows site owners to edit and customise URLs. With this, you can add your focus keywords to your permalinks to boost your recruitment site’s SEO. 

4. Wix websites often suffer from slow loading times

Having a speedy recruitment site can give your business an advantage. Not only is it a vital Google ranking factor, but it also prevents visitors from leaving your site immediately. While it is true that websites made with Wix used to struggle with slow loading times, it isn’t the case anymore. The platform’s development team has already fixed the problem. 

If you’re using Wix and you want to improve your page loading speed, consider upgrading to the ad-free version. This should get rid of the advertisements that usually prevent webpages from loading quickly. 

5. Wix isn’t mobile-friendly

A Google study revealed that 76% of people who conducted a mobile search ended up visiting the business they found within 24 hours. The same study showed that 28% of those searches result in the web user buying a product or service. This is why some business owners are reluctant to use Wix. They think that the platform is not optimised for mobile devices and would cause them to mix potential traffic and leads. 

Similar to WordPress and other major CMS, Wix has good mobile capabilities. This means your site will be rendered accurately no matter what device your visitors are using. If you want to make sure that your recruitment site is mobile-friendly, you also can hire web developers to make the necessary improvements. 

6.  SEO for Wix costs more

Contrary to popular belief, using Wix to create an online space for your recruitment business is not that expensive. As discussed earlier, you can build your site from scratch without having coding knowledge or experience. There are also many SEO experts, like us here at Recruitment Traffic, who provide quality services at very reasonable rates. 

This means you can optimise your Wix site for Google and other search engines without having to spend a significant amount of money. 

Your Preferred CMS Doesn’t Affect SEO

Google doesn’t distinguish between CMS and site builders. The search doesn’t care whether you’re using Wix or another content management system to build or manage your recruitment site. As long as you’re complying with its guidelines and providing visitors with valuable content and quality user experience, you can expect a better search ranking from Google. 

Need help optimising your Wix site for search engines? You can count on us at Recruitment Traffic to provide the SEO services you need. Please speak with us today, and let’s discuss ways to boost your site’s performance and search rankings.

If you want to defeat the competition, you have to be quick and fast. This is why speed is of the essence when it comes to search engine optimisation or SEO. When you publish new content for your recruitment site, you’d want Google to index and rank it as quickly as possible. This way, your target audience can immediately find and read it.

However, it isn’t exactly a good idea to wait around for the search giant to index your new recruitment content on its own. Because Google processes thousands of web pages every day, it might take some time before yours gets the attention it deserves. By the time your content gets ranked and indexed, your target audience has likely read something similar on another recruiter’s website.

So how do you give Google the push it needs to index and rank your content faster?

7 Practical Tips on Getting Your New Content Ranked and Indexed

You can use several strategies to give Google a nudge so that it will index and rank your new webpages much quickly. Below are some of them.

1. Use Google’s URL Inspection Tool

To help webmasters index new pieces of content on Google, the search giant offers some tools to help them complete this specific task with ease. One of these tools is the URL Inspection Tool, which is the simplest and the fastest of them. You can find this tool in the Search Console.

The URL Inspection Tool, previously known as “Fetch and Render,” allows you to instruct Google to crawl a specific webpage. With this tool, you can submit the URL of your new content and then Google will include it in its list of priority URLs it will scan and crawl.

2. Make the most of sitemaps

Apart from using the URL Inspection Tool, you can use sitemaps to help Google index your new web content faster. You can do this by adding the URL of your new webpage to your robots.txt file. Enter “sitemap” at the bottom of your robots.txt file, and the search giant will know where your sitemaps are.

Another strategy is to use the Search Console Sitemap Report to submit sitemaps. Similar to the URL Inspection Tool, you can find it in the new Google Search Console. Not only does it help you add new sitemaps, but this tool also enables you to remove and validate them.

You can also ping Google via your web browser. Type in “google.com/ping?sitemap=” and then your sitemap URL. It should look something like this:

https://www.google.com/ping?sitemap=https://yoursite.com/sitemap.xml.

When you ping Google, you’re telling the search engine to queue a specific sitemap for crawling. You’re also instructing it to index all the URLs on that sitemap.

3. Link your new content to vital webpages

Here’s another way to convince Google to index and rank your content faster. After posting a new blog post or a job announcement, you should link it to relevant pages on your website. These pages include your homepage, blog, or resources page. Adding links to your new content signals to Google that it should crawl not only your new webpage but also those links.

4. Give your old content an update

Because Google loves fresh content, it is a good idea to keep your recruitment site frequently updated either with new reference materials or job postings. However, you don’t have to create new content all the time to keep your website fresh. Instead, you can update old content with new information. You should also include links to relevant webpages, as we have discussed on Tip No. 3.

5. Share your new content on your social media pages

Content shared on social media often ranked higher on Google. For this reason, you should consider sharing any piece of content you create on your social media pages. In particular, content aggregators, such as Reddit and Hacker news, are handy because they enable you to include links that Google can crawl in your posts.

These external links tell the search giant that there is social activity surrounding your new content. As a result, Google will index and rank it faster.

6. Promote your new content’s URL

If you’re willing to spend money, you may also consider running paid ads, such as Facebook and Google ads, to help your latest content attract traffic. When Google notices that your new content is drawing in a considerable amount of web traffic, it is more likely to index and quickly rank your content.

 7. Generate search clicks

Consider creating search clicks for your new content. For instance, instead of directly sharing your latest content’s URL on Twitter, you should share a Google result page that contains the keywords you want to rank for. Those who see your tweet will then conduct a search using the said keywords and click on your link. It will signal to Google that there is a significant number of people clicking on your link on the search result page.

Generating search clicks can help boost your click-through rate. At the same time, it allows you to improve your rankings for auto-suggest search queries. 

Quickly Indexing Your Content Gives You an Advantage

Being fast is an advantage in SEO. Because you’d want to be the first to reach employers and job candidates, you have to make sure that you can offer them quality content before your competitors can make a move. As such, be sure to follow the pointers discussed above so you can convince Google to index and rank your content faster.

Do you need help indexing your new recruitment ads and career pages? We can help. Please speak with us here at Recruitment Traffic. Our SEO experts will be more than happy to assist you.

With the recent Covid-19 pandemic, we learned that the Internet is indeed a useful tool. For many of us who weren’t able to leave our homes due to government restrictions, the Internet is a life-saver as it enabled us to obtain the essentials we need. For business owners, including recruiters, the Internet has also been a great help. It allowed them to promote their products and services to their prospects, regardless of their location.

Having a website is indeed an advantage for recruiters, especially in times of uncertainty. It allows you to connect with your target audience whenever you want, and wherever you might be. However, it isn’t enough that you have your own online space. It’s also crucial that you know how to use it to its full potential to help your recruitment business succeed. 

What You Should Know about Promoting Your Recruitment Site

There are many ways to attract the attention of candidates and employers online. To help you out, we answer some of the most common questions you might have about promoting your recruitment business online. 

1. How can I help my website attract web traffic?

Millions of websites exist today, and thousands more are being built daily. That being said, you should know how to stand out from the rest so it will be easier for you to attract your target audience. 

One way to attract web traffic is by keeping your website fresh. Because a site’s freshness is a vital ranking factor, keeping yours up-to-date can help you rank well on Google. Also, posting new content regularly encourages visitors to return to your site.

There are many ways to keep your site fresh and optimised for Google. They include:

• Crafting valuable content that fulfils your audience’s needs.
• Creating a blog.
• Making your web content more reader-friendly by using bullet points, subheads, and relevant images.

2. Is SEO necessary?

Promoting your recruitment business online also means optimising your site for search engines. Search engine optimisation is essential to the success of any business, most particularly recruitment agencies. With Google being the most popular search engine, your prospects will most likely use the search giant to find what they need. For this reason, you need to be where the members of your target audience are.

SEO allows you to optimise your site for Google and other major search engines, thereby providing you with many benefits. Having an optimised website makes it easier for job seekers and employers to find your business online. At the same time, appearing on the first page of Google gives you credibility and authority.

Recruitment SEO can also help boost the number of repeat visitors. To make your site Google-friendly, you need to do more than find and use the most relevant keywords in your web content. You must also ensure that your site has top-quality web design to provide your visitors with the best online experience possible. In return, this will help you convert visitors into clients.

However, optimising your site for search engines is not something you can do easily on your own. This is particularly true if you have limited experience with SEO. This is why it’s best to obtain the services of SEO experts like us here at Recruitment Traffic. With expert help, you can achieve better results. 

3. Can I combine SEO with other strategies?

Yes, you can. In fact, one way to strengthen your SEO campaign is to run Google Ads. By combining organic search and paid search, you can capitalise on the opportunities Google can offer. You can obtain more quality traffic and leads to your recruitment site.

If you have a limited marketing budget, don’t fret. A notable advantage of running Google Ads is that it allows you to compete with much bigger and more prominent recruitment agencies despite having fewer funds. With the right strategies, you’ll be able to level the playing field and get the results that you’re expecting. 

4. Can I promote my recruitment site on other websites?

Yes, you can, although indirectly. This strategy is called link building, wherein you convince other sites to link to yours. Similar to using Google Ads, link building (onsite SEO) is an effective way to attract more traffic and leads. At the same time, it helps you build your credibility and authority, which helps increase your Google search ranking.

Use the following tactics to build high-quality backlinks:

• Guest blogging
• Business listing
• Blog commenting
• Reclaiming of fixing broken links
• Creating highly valuable content other websites can link to

Strengthen Your Online Presence

You are more likely to attract prospective clients if you have a strong online presence. Therefore, it’s in your best interest to keep your website updated and optimised for search engines. It would also help to utilise different digital marketing strategies to supplement your existing SEO campaign to obtain better results.

However, successfully promoting your recruitment business online is not that easy. It may take your focus away from essential tasks. This is why it makes more sense to obtain expert services, such as the ones we offer here at Recruitment Traffic.

At Recruitment Traffic, we have established a solid reputation for providing top-quality SEO and Google Ads services. Please speak with us today and we will create a bespoke strategy that will help you obtain quality web traffic and leads.

Is your recruitment site ready for Google’s page experience 2021 update? If not, we have some good news for you. 

In November 2020, the search giant announced that it would start using a new ranking factor called “page experience” in May this year. As part of the preparations for the update, Google introduced Core Web Vitals, a series of benchmarks that site owners can use to measure and enhance page experience. 

However, Google recently revealed that the update wouldn’t be released until mid-June, and it wouldn’t take full effect until the end of August 2021.  If you have yet to make the necessary adjustments to your recruitment site, the delay gives you a significant amount of time to prepare for the scheduled search algorithm changes. 

Page Experience Explained

What is page experience, and why is it important to recruitment agencies like yours? In a nutshell, page experience is how web visitors interact with your pages and how good or bad the experience was. It considers various factors, such as your site’s mobile-friendliness, HTTPS security, and safe browsing. It also involves the Core Web Vitals, which measure: 

• Loading
• Interactivity
• Visual stability 

Why Prepare for the New Algorithm Update

Similar to Google’s previous search algorithm updates, it’s crucial to make the necessary preparations to ensure that your site will: 

1. Continue to attract more visitors

As part of the update, Google will start providing web users and browsers with visual cues to tell them how user-friendly a particular page is. If your recruitment site can provide a quality user experience, Google will prioritise it more than websites, allowing you to attract more visitors. 

2. Prevent a decline in traffic

In their last announcement, the search giant has emphasised how important the new ranking signal will be since Google is keen on providing users with accurate search results and enhanced overall web experience. For this reason, many SEO experts, like us here at Recruitment Traffic, agree that those who will fail to meet the page experience 2021 benchmarks are likely to experience a significant decline in traffic and reduced search rankings. 

User Experience Factors to Consider

When improving your site’s overall user experience, make sure to take into account the following factors: 

1. Page loading speed

It is no secret how frustrating it can be to deal with slow loading web pages. Also, the longer it takes for your recruitment pages to load, the bigger the risk that your prospects will switch to your competitors. 

2. Web structure and design

While page loading speed is vital, it isn’t everything. People are less likely to re-visit your site if it is hard to navigate or has too many intrusive pop-up pages. 

3. Engagement

These days, websites are not just for selling one’s products or services. They are also used for engaging and building strong relationships with potential clients or customers. That being said, you must ensure that you use your site not just for self-promotion. It’s equally important to have a website that can keep your audience engaged, informed, and entertained. 

Optimising Your Website for the New Search Ranking Factor

According to famed author Miguel de Cervantes, “To be prepared is half the victory.” To ensure that your recruitment site will meet the page experience 2021 benchmarks once Google’s new algorithm update goes live, consider these tips: 

1. Develop a keen understanding of the new metrics

Understanding the new metrics that Google will use to measure page experience will go a long way towards improving your site’s search rankings. Therefore, take the time to understand the following metrics and determine how they impact your site: 

• Largest Contentful Paint (LCP) – measures loading performance. LCP must occur within the first 2.5 seconds after a web user clicks a link to your webpage.
• Cumulative Layout Shift (CLS) – determines a page’s visual stability. For best results, web pages should have a CLS of 0.1 or less.
• First Input Delay (FID) – gauges interactivity. The ideal FID should be 100 milliseconds or less. 

2. Audit your site

Conduct a site audit while taking the metrics discussed above into consideration. Then, determine the adjustments you need to make to boost your recruitment site’s loading speed, mobile usability, responsiveness, and overall design and structure, amongst other factors. 

3.  Take advantage of Google-recommended tools

You can use a wide range of online tools to gauge and enhance your site’s overall page experience. Google recommends the following: 

• Search Console report for Core Web Vitals
• Page Speed Insights
• Online mobile-friendly test
• Lighthouse 

Improve Your Site’s Page Experience for Better SEO Ranking

With Google’s upcoming algorithm update, SEO is not just about targeting the right keywords or building quality backlinks anymore. It’s also about providing your web visitors with the best user experience. Therefore, consider the pointers discussed above to achieve better search rankings and attract more traffic and leads to your recruitment site. 

At Recruitment Traffic, we are well-aware that preparing your site for Google’s page experience update can be a challenge. This is why we’re more than willing to provide you with the expert assistance you need to get the results you’re expecting. Please speak with us today to receive our award-winning recruitment SEO services.

WordPress is a popular content management system (CMS) amongst recruiters, and for a good reason. It is easy to use. It is also one of the most popular CMSs in the world. In fact, 40% of websites are made and being managed with WordPress today. SEO for WordPress is also easy and convenient. Various tools and plugins are available to help you improve your site’s performance and search ranking. 

But did you know that with simple adjustments, you can further boost your recruitment site’s SEO, which allows you to generate more organic traffic? 

WordPress SEO Tips and Tricks for Attracting More Visitors

If you want to drive more organic traffic to your site, here are a few tips from our SEO experts here at Recruitment Traffic that you should follow. 

1. Enhance your Core Web Vitals

As a recruitment expert, it’s vital that you know how your WordPress site performs from a user experience standpoint. This will enable you to better provide for your visitors’ needs, which could contribute to your recruitment site’s SEO and your company’s marketing success. 

To determine how your site fares when it comes to delivering a quality user experience, log on to your Google Search Console and access the Core Web Vitals report. The report measures three vital factors. They are: 

• Largest Contentful Paint – this is the amount of time it takes for your webpages’ main content to load.
• First Input Delay – it refers to the amount of time it takes web users to interact with the various page elements.
• Cumulative Layout Shift – this is how your webpages load and how minor layout changes cause users to click on other page elements unintentionally. 

Based on your webpages’ performance, you’ll receive three ratings:

• Good
• Needs Improvement
• Poor 

If certain pages receive a “Poor” or “Needs Improvement” rating, you can use Google developer tools, such as Lighthouse or Google PageSpeed Insights, to address the issues. These tools will help you determine the reasons behind your pages’ poor performance. 

Once you have applied the necessary fixes, log on to your Google Search Console again and click on the “Validate Fix” button. This will re-evaluate the problematic pages and let you know if the adjustments are effective and sufficient. 

2. Determine your domain preferences

You should consider a few essential matters when choosing a domain name for your recruitment site. 

a. www vs non-www

Some people believe that it is crucial to add “www” to your domain name. They insist that it can affect SEO for WordPress sites. However, many SEO experts (including us) will tell you that it doesn’t matter if your domain name has a “www” in it or not because it has no impact on your site’s SEO. 

However, this doesn’t mean that you should immediately remove the “www” from your domain name. This is particularly important if your recruitment site has been around for years and has accumulated a lot of SEO juice. If you’re going to make modifications to your website’s URL, you should set up redirects first to ensure that your visitors will find the page they are looking for. 

b. Duplicate or identical URLs

Another critical matter to consider is the presence of duplicate URLs in your WordPress site. Having identical URLs can hurt your search rankings as it causes Google search bots to crawl different versions of the same webpage. It also diminishes your web authority. 

Verify that there are redirect rules in place to avoid duplicate URLs and ensure that the people visiting your site will find the correct version of the page they need. It would help if you also used canonical tags to direct Google’s search bots to the pages they need to crawl. 

3. Take advantage of SEO plugins

As discussed earlier, WordPress comes with a wide range of tools that can help you improve your site’s SEO. However, there are specific plugins worthy of your attention and taking advantage of them can give your optimisation efforts a boost. 

For instance, Yoast SEO is one of WordPress’ most popular SEO plugins. It is free to use and it allows you to perform a wide range of functions, including: 

• Page and keyword analysis for more effective content creation.
• Meta description optimisation.
• Automatic XML sitemaps generation.
• Launching breadcrumbs.
• Adding social and schema markup to your site. 

4. Edit your permalinks

By default, WordPress URLs are hard to read. When you create a new webpage or post, its URL would resemble something like this: https://abcrecruitment.co.uk/2021/03/11/page-name. 

Adding relevant keywords to your URLs can contribute to your site’s SEO. This is why after uploading a new page or post, you should make it a habit to edit your permalinks. To edit your URLs, go to your WordPress dashboard and select the page you want to edit. Then, look for “Permalinks” in the Settings menu. Change the permalink and then click on “Save Changes” when you’re done. If you do it correctly, the URL should look like this: https://abcrecruitment.co.uk/recruitment-services/. 

Editing your permalinks would give your SEO for WordPress a boost. Also, it makes your site’s URL structure much cleaner and more accessible. 

Generate More Traffic with an Optimised WordPress Site

WordPress sites have a reputation for being SEO-friendly. The good news is that you can take steps to optimise further your recruitment website, such as strengthening your Core Web Vitals, installing available SEO plugins, and editing your permalinks. By taking the necessary steps to improve your site’s performance, you can attract more organic traffic and potential leads. 

Do you need help making your WordPress site more SEO-friendly? Please speak with us today! Our team of SEO experts are more than ready to provide you with the solutions you need.