How to Get Google to Index and Rank Your Content Faster
If you want to defeat the competition, you have to be quick and fast. This is why speed is of the essence when it comes to search engine optimisation or SEO. When you publish new content for your recruitment site, you’d want Google to index and rank it as quickly as possible. This way, your target audience can immediately find and read it.
However, it isn’t exactly a good idea to wait around for the search giant to index your new recruitment content on its own. Because Google processes thousands of web pages every day, it might take some time before yours gets the attention it deserves. By the time your content gets ranked and indexed, your target audience has likely read something similar on another recruiter’s website.
So how do you give Google the push it needs to index and rank your content faster?
7 Practical Tips on Getting Your New Content Ranked and Indexed
You can use several strategies to give Google a nudge so that it will index and rank your new webpages much quickly. Below are some of them.
1. Use Google’s URL Inspection Tool
To help webmasters index new pieces of content on Google, the search giant offers some tools to help them complete this specific task with ease. One of these tools is the URL Inspection Tool, which is the simplest and the fastest of them. You can find this tool in the Search Console.
The URL Inspection Tool, previously known as “Fetch and Render,” allows you to instruct Google to crawl a specific webpage. With this tool, you can submit the URL of your new content and then Google will include it in its list of priority URLs it will scan and crawl.
2. Make the most of sitemaps
Apart from using the URL Inspection Tool, you can use sitemaps to help Google index your new web content faster. You can do this by adding the URL of your new webpage to your robots.txt file. Enter “sitemap” at the bottom of your robots.txt file, and the search giant will know where your sitemaps are.
Another strategy is to use the Search Console Sitemap Report to submit sitemaps. Similar to the URL Inspection Tool, you can find it in the new Google Search Console. Not only does it help you add new sitemaps, but this tool also enables you to remove and validate them.
You can also ping Google via your web browser. Type in “google.com/ping?sitemap=” and then your sitemap URL. It should look something like this:
When you ping Google, you’re telling the search engine to queue a specific sitemap for crawling. You’re also instructing it to index all the URLs on that sitemap.
3. Link your new content to vital webpages
Here’s another way to convince Google to index and rank your content faster. After posting a new blog post or a job announcement, you should link it to relevant pages on your website. These pages include your homepage, blog, or resources page. Adding links to your new content signals to Google that it should crawl not only your new webpage but also those links.
4. Give your old content an update
Because Google loves fresh content, it is a good idea to keep your recruitment site frequently updated either with new reference materials or job postings. However, you don’t have to create new content all the time to keep your website fresh. Instead, you can update old content with new information. You should also include links to relevant webpages, as we have discussed on Tip No. 3.
5. Share your new content on your social media pages
Content shared on social media often ranked higher on Google. For this reason, you should consider sharing any piece of content you create on your social media pages. In particular, content aggregators, such as Reddit and Hacker news, are handy because they enable you to include links that Google can crawl in your posts.
These external links tell the search giant that there is social activity surrounding your new content. As a result, Google will index and rank it faster.
6. Promote your new content’s URL
If you’re willing to spend money, you may also consider running paid ads, such as Facebook and Google ads, to help your latest content attract traffic. When Google notices that your new content is drawing in a considerable amount of web traffic, it is more likely to index and quickly rank your content.
7. Generate search clicks
Consider creating search clicks for your new content. For instance, instead of directly sharing your latest content’s URL on Twitter, you should share a Google result page that contains the keywords you want to rank for. Those who see your tweet will then conduct a search using the said keywords and click on your link. It will signal to Google that there is a significant number of people clicking on your link on the search result page.
Generating search clicks can help boost your click-through rate. At the same time, it allows you to improve your rankings for auto-suggest search queries.
Quickly Indexing Your Content Gives You an Advantage
Being fast is an advantage in SEO. Because you’d want to be the first to reach employers and job candidates, you have to make sure that you can offer them quality content before your competitors can make a move. As such, be sure to follow the pointers discussed above so you can convince Google to index and rank your content faster.
Do you need help indexing your new recruitment ads and career pages? We can help. Please speak with us here at Recruitment Traffic. Our SEO experts will be more than happy to assist you.
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