Running Google Ads is a great way to supplement your existing SEO campaign. It can help you obtain more traffic, which can help improve your chances of generating more leads. However, not many recruiters make the most of this marketing strategy. It’s either they didn’t know how or they were afraid of making the wrong bids and going over their budget. 

An advantage of using Google Ads is that you have full control over every aspect of your campaign. When done correctly, you can reach a wider audience without spending a significant amount of money. Also, there are ways to reduce your marketing expenses further.

Google Ads Quality Score Explained

If you’re an existing user or this is your first time using recruitment Google Ads, you can further reduce your expenses by merely improving your ads’ quality score. Contrary to popular belief, the quality score is not a key performance indicator of your paid search campaign. Instead, it is a diagnostic tool that helps you determine how your ads and keywords are doing.  

It tells you how significant and appropriate your ads are to job seekers and employers based on: 

• Ad relevance – how your ads match search queries and user intention.
• Expected click-through rate – how likely your ads will get clicks from your audience.
• Landing page experience – how organised and relevant your landing pages to your audience.

To see your quality score, run a keyword diagnosis on Google Ads. Then, select “Campaign” and click on “Keywords.” You’ll see a white speech box beside your target keywords where the quality score is written. The highest rating is 10 while the lowest is 1. 

Apart from helping reduce your expenses, having a good quality score can help improve your ads’ visibility. Similar to organic search results, paid ads have search rankings. The higher your rank, the bigger the chance your ads will be displayed prominently on Google SERPs. As a recruiter, this is something you should strive for. Having good rankings can help you attract the attention of more job seekers since 46% of all clicks go to the top three paid ads on Google.

How to Get Better Recruitment Google Ads Quality Score

Giving your quality score a significant boost is not that difficult. Simply changing how you create and manage your ads can do wonders to your ads’ score and performance. Here are tips to help you get started.

1. Check your current data

The first thing you need to do is review your data, specifically your impression share. The impression share is how many times your audience views your ads divided by the times you expect people to see them. It helps you determine if your intended audience is seeing your ads. If your recruitment Google Ads have a low impression share, it suggests that they are practically invisible. As a result, they are not getting enough clicks.  

For this reason, it’s essential to check your current data. This way, you’ll know which areas of your campaign you should focus on and fix first.

2. Avoid general/broad keywords

Instead of general or broad match keywords, try targeting more specific keywords. Otherwise, there’s a huge chance that people who aren’t interested in your recruitment services will see your ads. This could make your ads more expensive. 

On the same token, you should try not to use keywords that are too specific. If you do, you’re limiting the number of people who can view your advertisements. Find a middle ground so you can get the results you’re looking for.

3. Group similar ads together

Grouping ads with a similar audience, keywords, and other crucial elements can help your Google Ads campaign become more pertinent and relevant. Not only this sends a positive signal to Google, but it also makes it easier for you to manage your campaign.

4. Create tailored landing pages.

As mentioned earlier, your landing pages have a significant impact on your quality score. This is why you must ensure that they reflect the contents of your ads. See to it that both your ads and landing pages use the same keywords and value proposition. It also helps to improve the navigation and loading time of your landing pages since Google reward webpages with excellent content and sound technical structure.

5. Maintain your score

Don’t rest on your laurels yet once you’ve achieved your desired quality score. Since Google checks the history of your quality score over time, it would be wise to improve your ads, keywords, and landing pages continuously. In doing so, you can enjoy recruitment Google Ads with better search rankings and, at the same time, impress your audience.

Conclusion

Improving your quality score has a significant impact on your Google ads. By making the necessary adjustments, you can reduce your marketing costs while attracting more traffic and generating more leads. Be sure to follow the tips discussed above so you can get a better return on investment and give your recruitment efforts a considerable boost. 

At Recruitment Traffic, we have Google Ads experts who can help you improve your ads’ quality score. Contact us today and let’s discuss the solutions you need.

It is no secret that creating custom landing pages for your SEO and Google Ads campaigns can be time-consuming. However, its benefits far outweigh the inconveniences it brings. Not only will it contribute to your lead generation efforts, but creating dedicated landing pages can also help you generate more conversions. As such, if you’re serious about finding high-quality candidates for your recruitment business, you should direct your target audience to specific landing pages instead of your home page.

What is a Landing Page and Why It is Important?

In a nutshell, landing pages are one-page websites that exist mainly to either capture a visitor’s information or direct them towards a marketer’s desired conversion goal. When used correctly, they can take your online recruitment campaigns to the next level.

There are many benefits to creating specific landing pages for recruitment sites. Let’s take a look at some of them.

1. Find candidates for hard-to-fill roles

By creating a dedicated landing page for your Google Ads, SEO, or email marketing campaign, finding skilled and qualified professionals for hard-to-fill positions is easy. For starters, you can highlight the benefits of a specific job function to make it more attractive to your target audience. You can also target candidates in particular locations by incorporating relevant messaging and adding geotags to the copy or text of your landing page.

2. Obtain vital information about potential candidates

A landing page allows you to obtain valuable information about potential candidates, especially the passive or undecided ones. Most of the time, people browsing job sites are sent to an applicant tracking system that requires them to complete a lengthy application process.

Some candidates may be perfect for a particular job, but they aren’t ready to send their application yet. Through a dedicated landing page, however, you can collect useful information about candidates who aren’t prepared to go through the whole application process. You can follow up on them later on and convince them to enlist your services.

3. Make your messages more relevant

Landing pages for recruitment help you create more strategic marketing campaigns for your target audience. For example, you can craft specific web content according to the information provided by your prospects when they fill out your forms. Not only can it boost the relevancy of your messaging, but it can also help you make a lasting impression on potential candidates.

Creating Effective Landing Pages

To obtain the results that you want, follow these tips when creating landings pages for your recruitment website: 

1. Write compelling headlines

The headline is the first thing job searchers will see when they arrive at your landing page. As such, ensure that yours is clear and concise. Write your headlines in a way that sums up your offer clearly and succinctly. Always keep in mind that if your target audience doesn’t get past your headline, it’s very likely that they won’t continue to read the rest of your landing page.

2. Hide navigation buttons

Removing the navigation menu in your landing pages can increase your conversions by 100%. Without the navigation menu, there is nothing to distract your prospects. As a result, job seekers will have more reasons to stay on your page and fulfil your desired conversion goal.

3. Create relevant and convincing content

The text on your landing page should reflect what’s written on your ad or link. This way, your prospects will know they are on the right page after clicking on your ads. Also, try to explain the value of your offer as clearly as possible. Break up large blocks of texts into smaller paragraphs to make it easier for job seekers to read them. At the same time, your landing page content should be convincing enough so your prospects will have a solid reason to sign up for your services or at least give you their contact information.

4. Craft multiple landing pages

Consider creating multiple landing pages for recruitment, especially if you’re targeting job seekers from different industries or locations. Research showed that companies with 10 to 15 landing pages have 55% more leads.

5. Ensure that your page loads quickly

When it comes to landing pages, every second counts. A mere one-second delay in your page loading times can reduce your conversion rate by 7%. Therefore, talk to your web developers and ask them to speed up the loading time of not just your main website, but your landing pages, as well.

6. Use one CTA per landing page

You’d want to keep your prospects to stay focused. Therefore, you should remove unnecessary distractions by using one call-to-action (CTA) per landing page. Otherwise, potential job candidates might not complete your form or take your desired conversion action.

 Conclusion

Because of stiff competition in the recruitment industry, finding highly qualified job candidates can be challenging. Fortunately, there are several ways to overcome this hurdle. One of them is creating landing pages tailored for recruitment businesses. When used correctly, landing pages can help you obtain more leads to job seekers that you can add to your talent pool. Make sure to follow the pointers discussed above so you can make the most of these powerful recruitment tools.

At Recruitment Traffic, we can help you create landing pages so you can attract more leads and generate more conversions. Contact us today.

Search engine optimisation doesn’t end the moment you put your strategies into action. Because it is an on-going process, you need to keep a close eye on how your recruitment website is doing. By monitoring the performance of your site, you can determine if you’re on the right track and verify if you need to make the necessary adjustments to your current SEO strategies.

There are several SEO metrics and key performance indicators that you need to track to determine how your website is faring. Search ranking is one of them. Monitoring your search ranking will let you know how your site ranks on search result pages for the keywords you are targeting.

Rank Tracking Explained 

To identify your search ranking, you need to perform rank tracking. As the name implies, rank tracking allows you to determine the position of the keywords that you want your site to rank for on search result pages. These keywords include the following:

• The keywords you use on your recruitment website
• Other search terms and phrases that may be related to your main keywords
• Keywords your competitors are trying to rank for

Rank tracking is a necessary SEO process. Besides helping you determine where you stand on Google and other search engines, it also lets you know if you’re using relevant keywords in your webpages and content.

What Tools Should You Use to Determine Your Search Ranking?

As a recruiter who wants to succeed in the SEO game, you need to know how you can make the most of available resources to enhance and track the performance of your website. Fortunately, many tools can help you get the job done. Below are some of the most popular rank tracking tools you can use to determine your search rankings.

1. SEO PowerSuite

Considered one of the most widely used rank tracking tools today, SEO PowerSuite allows you to examine every part of your website, including your HTML, Flash, Javascript, and CSS, with the help of SEO spiders. It enables you to create a report from all the site issues it found with just one click and schedule monthly reports to track your progress. SEO PowerSuite can also be quite handy if you encounter a problem you don’t know how to fix. Its Website Auditor can provide you with step-by-step instructions so you can solve the issue without performing manual research.

2. Accuranker

Accuranker is widely popular for its effortless design, making a great fit for beginners in SEO. When you log in, you can immediately see how your site is performing on Google for the keywords you are targeting. Besides its straightforward and uncomplicated user interface, Accuranker offers the SEO data you need in an organised way. This makes it very useful as it allows you to quickly interpret essential SEO data and come up with the necessary strategies. 

3. SEMRush

Recommended by many SEO specialists, SEMRush provides a wide range of functionality and nifty features that can help you determine how your site is ranking for a specific keyword. For instance, its visibility index allows you to determine where you are in Google’s top 100 sites for the keywords you want to rank for based on your click-through rate. You can also use SEMRush to track the competition. 

4. Ahrefs

Ahrefs is a household name when it comes to providing SEO and marketing professionals with various optimisation solutions. Similar to Accuranker, it offers a straightforward and uncomplicated user interface, which makes finding the information or functionality you need quick and easy. Aside from helping you determine and monitor your search ranking, Ahrefs can also help you perform vital SEO tasks, including keyword research, link building, and content marketing, with ease. 

5. RankWatch

RankWatch is often considered one of today’s most accurate rank tracking tools. This can be quite useful for a recruiter like you as it enables you to keep track of your keyword rankings in at least 177 search engines, including Google, Yahoo, and Bing. In particular, RankWatch’s Page Score helps you determine how your webpages rank on SERPs and if they are optimised for the keywords you’re targeting. It also offers you some useful suggestions on how you can give your site’s performance a boost. 

6. SERPWoo

Unlike other rank tracking software, SERPWoo checks only the top 20 websites that are related to a keyword you are targeting. Despite this, this tracking tool can be handy. It enables you to improve your existing SEO strategies by helping you understand well how websites rank, change positions in SERPs and generate web traffic organically.

7. Moz Pro

Moz Pro features a wide range of optimisation tools that you can use to monitor your recruitment site’s search ranking, as well as to perform other critical SEO tasks such as on-site optimisation and keyword management. Despite its intuitive user interface, however, using Moz Pro can be intimidating for beginners because of the various features and tools it has. 

It’s Vital to Track Your Search Ranking

Knowing how you rank on search engines is vital to the growth and development of your recruitment website. With such valuable information, you can quickly determine if you need to modify your current SEO strategies to get the results you are expecting. As such, consider investing in a search tracking tool to help improve your site’s performance. 

At Recruitment Traffic, we are committed to providing our clients with reliable SEO services, including the tracking and monitoring of your recruitment site’s performance. Contact us today so we can offer you the assistance you need.

When it comes to search engine optimisation, having quality backlinks is one of the secrets to having better online visibility. Google considers backlinks as a vital ranking factor. When many websites link to you, it tells the search giant that your site is an excellent source of relevant and useful content. Not only will this make your website more searchable online, but it also helps you establish yourself as a recruitment expert.

There are many ways to obtain quality backlinks from many different websites, but perhaps one of the most effective methods is by using infographics. By nature, humans are visual learners. As such, we learn faster when pictures or illustrations accompany the text we’re reading. Infographics bring the best of both worlds by combining short text with beautiful images. As a result, they help you educate and inform your audience while keeping them entertained and engaged.

Example infographic taken from www.agencycentral.co.uk

Infographics are highly shareable, too. According to research, online users are three times more likely to share them than any other type of visual content. This quality makes them an effective backlink and lead generation tool. 

Generating Backlinks with Infographics

In this recruiters SEO guide, we’ll teach you how to amass the power of infographics to gain quality backlinks. Follow these steps to improve your site’s search rankings and attract more traffic.

1. Choose a topic carefully

Your infographics should contain not just beautiful images, but also valuable information. More people are likely to share or link to your infographics if they have substance.

When creating infographics, the first thing you need to do is choose your topic carefully. Content with statistics usually gets more views and shares, so consider performing some job-related study or research. For example, you can survey the most in-demand jobs in certain parts of the UK.

If you don’t have the time to conduct your study or survey, you can always compile various statistics and present them in your infographics. Alternatively, you can create a quick guide about a particular topic, such as what to wear in your job interview or how to make a good impression on your first day of work.

2. Determine where you should post your content

Next item in this recruiters SEO guide is to identify where you should post your infographics. Your site should be your priority since you’d want other websites to link to you. Since page loading speed is a crucial search ranking factor, ensure that your infographics load quickly. It also helps to post them on other sites, such as Pinterest and Infographic Journal, to give your content more exposure.

3. Publish your infographics on similar websites

Consider posting your infographics on non-competing recruiters sites. Getting your content published on sites similar to yours can help you find new members of your audience.

If you don’t know who to ask, you can use ahrefs.com. It can help you identify websites where you can potentially post your content. Start by typing in a keyword into the site’s “Content Explorer” section, and it will give a list of webpages that contain the keywords you entered. From the list, identify the sites where you can submit your infographic. 

4. Conduct an email outreach programme

Once you have identified where you can potentially post your content, the next step is to contact the people behind those websites. You may send an email to their content manager, editor, or marketing officer.

Doing an email outreach programme can help you gain their interest. You can send the emails manually or use an automated mailing tool. Each method has advantages and disadvantages, so make sure to choose the one that is more suited for your situation.

For instance, manually sending emails is usually time-consuming. However, you can tailor your message to better suit its recipient. Conversely, using an automation tool like Buzzstream can help you save time and effort, but the caveat is your emails all sound generic.

No matter which method you choose, ensure that your email is mobile-friendly since many people these days use their mobile devices to read their emails. It also helps to use shorter subject lines because emails with shorter subject lines have more chances of being opened. Finally, end your emails with a strong call to action. 

5. Promote your infographics

The final step in this recruiters SEO guide is to promote your infographic. You can use your social media pages to encourage your audience to view your content. By spreading the word about your infographics, you can gain more traffic and backlinks for your site. 

Give Your Infographics a Boost with Recruitment Traffic

Using infographics is a great way to gain quality backlinks and make your website more search engine-friendly. It also makes your site more memorable as it allows you to provide your audience with something educational and engaging. 

If you want to take your infographics and the rest of your web content to the next level, we can help. At Recruitment Traffic, we have content marketing and SEO experts who can provide you with the online marketing solutions you need. Contact us today.