With stiff competition and Google’s ever-changing search algorithms, managing an SEO campaign can be too much for recruitment companies. This is why many businesses and organisations opt to leave search engine optimisation to the experts. By delegating such a complicated and time-consuming task, they will have more time and energy to focus on finding qualified individuals and helping companies fill in job placements. 

However, do take note that not all SEO consultants are created equal. Being in the business of assessing the capabilities and qualifications of people and matching them with a company that needs their expertise, you probably understand this better than anyone. As such, if you’re considering obtaining the services of an SEO expert, it’s important to lay out some groundwork to ensure that you’ll get the results that you’re expecting. 

1. State clearly what you want

Help our SEO experts help you by telling them exactly what you want. Be specific with your requests and deadlines so they will know what to expect. Before choosing an SEO firm, consider writing a thorough description of your project, as well as your business and the services that you offer. The SEO firm can use this to draw a relevant proposal. 

With a written proposal, it will be easier for the two of you to discuss the specifics of the project. It can also help you gauge the SEO specialist’s readiness and capability to assist you. More importantly, it allows you to state your goals, demands, and expectations early on. This will help prevent misunderstanding and miscommunication in the future. 

2. Look for customer reviews or testimonials

If you want to be sure that you’ll get high-quality SEO services, check the SEO consultant’s track record. You can do this by knowing what their previous customers have to say about their performance. 

Reliable SEO experts, like us here at Recruitment Traffic, know how important customer reviews and testimonials are. Aside from helping websites rank, positive customer reviews also act as social proof that the services they are offering are reliable and of high quality. Therefore, before hiring an SEO specialist, you should take the time to check their website for customer reviews and testimonials. If they are doing a good job, it should be easy for their former and existing clients to put in a good word for them. 

3. Ask about their methods

Apart from showing you some client testimonials, a good SEO company should have no problem discussing their methods in detail with you. They should be able to explain the strategies they would use to improve your site’s search ranking and give you a realistic estimate of the time they need to meet your SEO goals. 

To ensure you’ll receive quality recruitment SEO support, ask for a written proposal. Apart from the methods they will use to make your site more search engine-friendly, the proposal should include an audit of your site. They should discuss the problems they discovered and offer the appropriate solutions. 

Don’t forget to ask if they are familiar with Google’s webmaster guidelines, too. You’d want your SEO consultant to abide by the rules implemented by search engines. Otherwise, your website could get banned from search engine result pages or SERPs.  

4. Be aware of the changes made to your site

The SEO specialist will inevitably make changes to your site, especially if it has poor search rankings. These changes could include some coding modifications and small alterations to your web content. 

Before the SEO firm modifies your site, ensure that they discuss it first with you. Find out why these changes are needed and how will they improve your site. If you don’t agree with some of the modifications, let your consultant know as soon as possible so you can discuss possible alternatives and identify the best solution. 

Always remember that open communication is vital to getting effective and efficient SEO services.

5. Discuss the fees and payment terms

Both you and the SEO specialist should understand right from the start how much you’re willing to invest in the project. This is particularly important if you have a limited budget. 

The cost of SEO services usually varies depending on the scope, length, and complexity of the project. If you want to know how much hiring a specialist would cost you, do some market research and determine the average price for the type of SEO service you require. 

Apart from the cost of the SEO services, you should also know how the consultant would like to get paid. Is it hourly, by retainer, or by the project? This way, you can ensure that the person or company you’ll hire will get paid on time.

6. Draw up a contract

A contract is essential in any business transaction as it helps both parties protect their rights. It also helps them determine what they can expect from each other. 

When drawing up a contract, discuss key items such as the cost of services, deadlines, work methods, and what happens if the contract is terminated prematurely. It should also clearly specify that once the project is completed, the SEO specialist should not remove or change any piece of content they added or optimised.  

Final Thoughts

Recruitment companies would certainly benefit from the expertise of SEO specialists. Whether they require help with setting up PPC campaigns or improving the flow of organic traffic to their site, asking the experts for assistance allows them to save time and effort. 

However, both parties need to set the ground rules and discuss their expectations early on. This allows them to establish a good working relationship that can help guarantee positive results. 

At Recruitment Traffic, our goal is to help recruitment companies leverage the power of SEO to attract more traffic and generate more leads. Contact us today and let’s discuss the solutions you need. 

Search engine optimisation is a continuous process. To obtain the best results, you’ll need to make constant improvements and adjustments to your current strategies. Since the Internet is a dynamic community, rules that govern SEO can change in a blink of an eye. As such, it’s essential to keep track of your progress and take your SEO strategies to the next level so you can prepare for whatever comes your way. 

Since SEO is a never-ending process, recruiters like you should keep a close eye on key performance indicators and metrics. This way, you can determine if you’re on the right track or if you need to make adjustments to your existing strategies.

Recruitment SEO Metrics You Should Monitor

Tracking vital recruitment SEO metrics is not exactly rocket science. You’d be happy to know that there are many tools you can use to determine how your SEO campaigns are faring. In particular, Google Search Console and Google Analytics are popular amongst marketers and business owners, even amongst those outside the recruitment sector. They are free to use and have most of the KPIs you need to track. You can use these tools to track the following: 

1. Organic traffic

Often described as the “essence of SEO,” organic traffic refers to the web traffic you obtain via search engine result pages or SERPs without using paid advertisements. While you can also attract web traffic through paid search and social media, traffic from organic search is considered far more superior. Therefore, as a recruiter, one of your primary marketing goals is to obtain as much organic traffic as you can for the keywords you want to rank for. 

When monitoring organic traffic, pay attention to those coming from your landing pages. If some of your landing pages are on the first page of SERP, while the others are on Page 8 or lower, there could be a problem with them. Identify what is wrong with your landing pages and make the necessary adjustments to your SEO strategy. 

It also helps to determine where your organic traffic is coming from, mainly if you’re targeting job seekers and employers in specific locations. This allows you to explore new audiences and help you if you’re planning to expand your business. 

2. Bounce rate

The bounce rate refers to the percentage of visitors who left your website without doing anything else, such as viewing other webpages. A high bounce rate is often considered a problem since it gives search engines the impression that your website is irrelevant and has no useful content. 

If job seekers are unable to find what they need, they will likely leave your site immediately. This could drive your bounce rate up, which could lower your search rankings. When this happens, you need to improve your site’s navigation. You might also want to consider giving your website a complete makeover to make it more visually appealing. 

3. Organic conversion rate

As a recruiter, it isn’t enough to attract as many web visitors as possible. You also have to make as many conversions as you can. For this reason, you’ll need to keep an eye on your organic conversion rate. This recruitment SEO metric allows you to determine how attractive your site is to web visitors who found your online space through SERPs. 

When monitoring your organic conversion rates, make sure to do so through the following segments: 

• Landing pages

Landing pages are essential to your inbound marketing strategy because they are where conversions are created usually. If one of your landing pages has better conversion rates than the others, it indicates that the latter has a weak or poorly chosen marketing message. 

• Location

By tracking conversions according to location, you can determine how people in specific areas view your message. If your marketing message is more popular in one or two places than in others, you should direct your SEO and marketing efforts to those areas to achieve better conversion rates. 

• Device

Because Google considers a site’s mobile-friendliness as a crucial ranking factor, you should also monitor your conversions by device. It will help you confirm if your website is mobile-friendly, mainly if your conversions by desktop users are noticeably higher than those made by mobile users. 

4. Click-through rate

The click-through rate, or CTR, is the percentage of people who click on your links on SERPs. This recruitment SEO metric is essential because it tells you how well you rank on SERPs. Also, it helps you determine if your web content is well-suited for your audience. 

When tracking your CTR, consider monitoring CTR by your top keywords. If one of the keywords you’re targeting is giving you a considerable number of clicks, you should identify the webpages that have good rankings for that keyword. Then, ensure that their content matches user intent. This should help you get an even better search ranking. 

Conclusion

Tracking KPIs and metrics is crucial when optimising your website for search engines. It helps you identify the adjustments you need to make to make your recruitment website more effective. As such, make sure to keep a close eye on the SEO metrics discussed above so you’ll get better results for your efforts. 

If you need help improving your SEO metrics, we at Recruitment Traffic are more than happy to assist you. Contact us today to obtain the solutions you need. 

hen it comes to search engine optimisation or SEO, consistency is vital. Apart from ensuring that your website is search engine-friendly, you also have to create content regularly. Because Google loves fresh content and even uses it as a ranking factor, you should strive to provide your audience with something new frequently. This way, they have something to look forward to whenever they visit.

The Importance of Having Fresh Web Content

However, producing fresh web content regularly can be a challenge for many recruiters. Since it’s very likely that you already have a busy schedule, you probably don’t have time to sit down and churn out pages of blog posts, infographics, videos, and other pieces of content.

However, as mentioned earlier, there are many benefits to having a frequently updated website, especially for recruitment experts. For starters, it helps you stay relevant. Job seekers and employers are more likely to trust you if they see that you are in touch with them and keeping up with the times. Second, it encourages them to keep returning, which increases your number of repeat visitors.

From an SEO perspective, regularly producing new content is crucial to staying competitive. As you create more pieces of content, you obtain more unique URLs, which help both with on-page and off-page SEO. It also helps you build authority.

How to Keep Your Site Updated Consistently

Follow these tips to keep your website up to date.  

1. Consider hiring a copywriter

If you don’t have the time to create fresh web content, you should consider hiring a copywriter.  With someone to create your web content for you, you can focus on the business side of running a recruitment firm. What’s more, you can accomplish more tasks as it allows you to use your time more efficiently.

2. Create a blog

You don’t have to create new webpages to keep your site updated. Also, unlike news sites such as BBC, Reuters, and CNN, you don’t have to upload and post new content every day. You can maintain a blog to keep your recruitment site fresh.

Blogging is not just for influencers or celebrities. It is also suitable for businesses of all sizes. Research by TechClient showed that companies with blogs  have 97% more inbound links and 60% of consumers trust a company or brand more after reading their blog. By posting on your blog at least twice a month, you can engage your audience and, at the same time, make your main website more valuable and relevant.

3. Post high-quality content

To maximise the power of fresh web content, make sure that you (or your copywriter) provide your audience with something that is of high quality. Not only will it help build trust and establish you as a recruitment expert, but producing quality content can also help boost your search rankings.

There are different types of content formats that you can use for your website. Well-written and thoroughly researched articles and blog posts are highly recommended. How-tos and listicles are a must-consider, too. If you have a graphic design team, consider creating infographics, which are regarded as link magnets because they are good at building brand awareness and engaging your target audience.  

4. Start with a broad topic

Deciding what to write is usually the most challenging part of creating content. However, the key to getting started is coming up with a generalised idea or topic before narrowing it down to a specific angle.

For instance, let’s say you want to write something about accountants having a hard time finding jobs in the banking sector. Instead of tackling this broad topic, why don’t you write about other industries where accountants are in high demand? Alternatively, you can also offer tips on how accountants can improve themselves so they can easily find jobs regardless of the industry.

But what if it’s also difficult for you to come up with generalised topics or ideas? To find things you can write about, check out social media or the latest news and see what’s trending. You can also discover good content ideas by paying attention to conversations happening around you. 

5. Never repeat content

You might be tempted to copy old content because there’s nothing good to write about since it’s a slow day. However, copying old content word-for-word can get you in trouble with Google. Deliberately posting duplicate content across different URLs can result in poor user experience, which is likely to give you poor search ranking.

If there are two similar content ideas, webpages, or blog posts on your website, make sure to reword them differently. Better yet, refurbish or find another angle in which you can present your content.

Conclusion

Fresh web content is essential to the success of your digital marketing efforts. Not only does it help with SEO, but it also allows you to engage your audience, build trust, and establish yourself as an expert in the field of recruitment. Follow the pointers discussed above to keep your content new and your website updated.

At Recruitment Traffic, we can help you leverage the power of Google to find more leads for your recruitment business. Contact us today to obtain the SEO and content marketing solutions you need.

At Recruitment Traffic, we take pride in our ability to provide our clients with timely and effective recruitment lead generation services to help them take advantage of the many opportunities Google can offer. Through search engine optimisation and Google Ads management, we empower recruitment agencies in the UK so they can successfully place themselves in front of candidates and employers who are looking for recruitment services online.

Our Hard Work Has Been Rewarded

Thanks to the hard work and dedication of each member of our team, as well as the continued trust and support of our valued clients, we have been recently named as the “Best Recruitment Lead Generation Specialists” in the UK by Acquisition International (AI). AI is a monthly business magazine in the UK with a circulation of more than 105,000 readers in many different parts of the globe. For the last seven years, they have been organising the Business Excellence Awards to honour both local and international businesses and enterprises for showing exemplary work and unparalleled dedication in excelling in their field or industry. 

For Recruitment Traffic, this prestigious award is a testament to our expertise and our ability to provide our clients with top-notch lead generation solutions and quality customer service. Being recognised by an esteemed organisation, such as Acquisition International, validates all our effort to continuously improve our services to ensure both the maximum satisfaction and success of our beloved customers.

AI’s Selection Process

According to AI, today’s business environment is in a precarious situation, especially with the various financial and economic challenges we are facing. Through the Business Excellence Awards, the magazine is providing the awardees with the chance to be recognised for their determination and diligence. 

Nominees are chosen from a group of companies and individuals nominated by AI’s magazine subscribers, online visitors, clients, and social media followers. Those who send in their nominations can choose a third-party business, a colleague, or someone from their company. 

When Recruitment Traffic accepted our nomination, AI’s research team asked us to submit materials about the company. They said these materials, along with the information they found online about us, will be used to support our bid. 

Unlike in other award programmes, the winners of the AI Business Excellence Awards are not judged according to the number of votes they received. Instead, winners are chosen based on merit. AI’s panel of judges selects the winners according to various criteria that include their dedication to their clients, business growth and longevity, online reputation, and overall business performance.

What the Award Means to Our Customers

Being named the country’s “Best Recruitment Lead Generation Specialists” for the year 2020 is truly an honour. It inspires and motivates us to continue what we are doing to ensure that our clients will enjoy quality and bespoke lead generation services at very reasonable prices for years to come. 

Of course, just because we received this prestigious award, it doesn’t mean that we will rest on our laurels and slack off. It was the opposite. As we’ve mentioned earlier, we will continue to work hard and deliver tailored digital marketing solutions to help recruitment firms achieve their business goals. Also, we’ll continue to improve our services, so our clients will be ready for any marketing challenges that will come their way. 

Whether you’re a new or a long-time client of Recruitment Traffic, you can always count on us to provide you with the help you need. 

If you’re looking for award-winning lead generation solutions for your recruitment firm, you’ve come to the right place. Contact us today and let us show you why Acquisition International chose us as the Best Recruitment Generation Specialists in the UK.

If you’re having a hard time attracting more traffic through organic search, running a pay-per-click or PPC campaign can help. Through paid search, you can expand your reach and attract the attention of more job seekers and employers who are looking to fill in vacant positions in their companies. 

However, there is more to running a successful PPC campaign than just setting the right budget, selecting the most relevant keywords, and making the best bids. It’s also vital to create compelling PPC ad copies to get the best possible ad placement on search engine result pages or SERPs.  

Well-written recruitment PPC ads can convert undecided candidates into an active job applicant. Since your target audience relies on the information contained in your advertisements to make a decision, it certainly helps to put more effort into your ad copywriting process to attract more traffic and generate more leads. 

Tips for Writing Top-Performing Recruitment PPC Ads

Always keep in mind that the top-performing PPC campaigns utilise ads that speak to their audience. Follow the steps below to give your ad copies a boost. 

1. Include data and statistics in your headlines

Previous studies showed that our environment could influence the things we like. Social norms and expectations help dictate our preferences. For example, we love going to a particular restaurant because our parents have been taking us there since we were kids. 

Taking this into consideration, you should make it easier for job seekers or employers to choose your service by telling them what makes you better than your competitors. You can do this by including statistics or numerical data to your ad headlines. For instance, you can say that 7 out of 10 candidates successfully find employment with your assistance, or 80% of employers were satisfied with your recruitment services. 

2. Address your prospects’ worries

Fears and worries drive most people to seek specific products or services. In the case of job seekers, they enlist the assistance of recruitment experts because they need help landing a job. Conversely, employers sign up for recruitment services because most of them want to spend less time and effort when finding the best candidates to fill in vacant positions. 

For this reason, you can make your PPC ads more engaging and effective by creating copies that address your audience’s fears and worries. On Google Ads, click on the Search Terms tab and take a look at your search terms report. Then, examine the search queries the member of your audience are using to find your services. Based on the information you have obtained, create headlines and descriptions that illustrate how you can solve their problems and ease their worries. 

3. Utilise emotional triggers

Another way to appeal to your target emotion is through their emotions. It is a generally accepted fact that many people make decisions according to what they are currently feeling. In your recruitment PPC ads, therefore, you should sell the value proposition of what you’re offering to pique your prospects’ interest and make them feel excited about your services. 

For example, let’s say some members of your audience are sad because they are continually receiving rejections from employers. You can write your ads in a way that shows them your understanding and sympathy. This should help you attract your audience’s attention. 

4. Tell your audience how you can solve their problems

Showcase the benefits of your recruitment services by telling them how you can solve their problems. This will help job seekers and employers understand right from the start what’s in it for them when they sign up for your services. 

Aside from helping convince your audience, highlighting the benefits of your offer can also improve the performance of your PPC ads. For starters, it makes your ad copy more relevant to your keywords and landing page. This increases your chances of getting a better quality score, which helps reduce your cost-per-click and allows you to get better ad placement on SERPs. 

5. Test your ads

Test your recruitment PPC ads to determine which copywriting strategy resonates well with your audience. It can also be handy if you’re using multiple copywriting tactics as it helps you identify which of them drives up your conversion rates the most. 

When testing your ads, be sure to pay attention to your headlines, descriptions, call to action or CTA, and keywords. Also, it helps to check your landing pages. If you’re still receiving reduced conversion rates despite your ads being a hit amongst your audience, there might be a problem with your landing pages. 

Conclusion

Successful PPC campaigns and good ad copywriting go hand-in-hand. By creating well-written ads, you can give your campaign’s performance a significant boost. However, do take note that the ad copywriting process doesn’t end when you finish creating your ads. It would be best if you also made continuous improvements to get better results. 

Need help running successful PPC campaigns? We can assist you. Contact us at Recruitment Traffic today to get effective digital marketing solutions for your recruitment business.