As a recruiter, it is your job to ensure that your website has an excellent and high-quality career page. It is because a well-written career page can easily convince a potential candidate to apply for a job or join your talent pool. If you have this valuable tool, generating more leads for your business is a walk in the park. 

While it is not rocket science, creating a highly useful career page is not as easy as it looks. There are things you must consider and steps you should take to ensure your success. Fortunately, you’re in good luck. Today, we’ll discuss the vital elements of SEO-friendly career pages. 

SEO and Design Elements Your Career Pages Must Possess

Whether you’re creating a career page from scratch or redesigning an existing one, here are the essential SEO and web design elements you should incorporate in your career pages. 

1. Enticing and SEO-friendly job ads

To encourage candidates to click on the apply button or leave their contact details, you should make your job ads as convincing as possible. Apart from highlighting the position you want the job seekers to fill in, the ads should also provide the necessary information about the job vacancy in question. This will help candidates determine if they are indeed suited for the vacant post. 

At the same time, the ads should paint an engaging picture of life at the company they wish to join. This would further entice the candidates to respond favourably to your call to action (CTA). 

Beyond creating convincing job ads, you also have to optimise them for search engines. Because dozens of recruiters are also vying for the attention of potential candidates, it’s vital to create SEO-friendly career pages. It will give you more online visibility and make it easier for your target audience to find you on the Internet. 

You can optimise your career pages for search engines by adding relevant keywords to your job ads. Doing keyword research will help you identify what search terms you should incorporate in your job ads. Apart from the body, it would help if you also put the appropriate keywords in your headlines and subtitles. 

2. Videos

Consider incorporating videos into your career pages, as well. Videos provide another way to engage your target audience. Plus, they make it easier for you to discuss life at your company or highlight the job vacancy you’re trying to promote. 

From an SEO perspective, videos help improve your online visibility. Users are more likely to click on video links on search engine result pages or SERPs. Also, videos are more likely to get more organic search rankings because there is less competition amongst them as compared to plain text. 

3. Custom landing pages

One of the biggest mistakes you’ll make is sending potential candidates to your homepage after they click on the CTA button of your career page. Not only does this create confusion amongst your prospects, but it also hinders conversion. 

Therefore, ensure that each of your career pages has a dedicated landing page depending on the type of job seekers it is targeting. By creating tailored landing pages, you can reach candidates on a much deeper level, which improves your chances of converting them into applicants. 

4. Relevant images

Make sure you have your target job seekers in mind when choosing photos for your career page. This way, the group or groups you’re targeting will feel represented. If they can easily picture themselves in their new work environment, they are more likely to send you their application. 

To make your career pages more SEO-friendly, see to it that your images have the correct file size. If they are too big, they could slow down the loading speed of your webpage. This is something you should avoid since page loading time is an essential search ranking factor. Also, don’t forget to include keywords in the file name of the images to optimise your photos for search engines.

5. Streamlined application process

Often, many job seekers abandon the application process because it is either too frustrating or too cumbersome. As such, ensure that your SEO-friendly career pages have a streamlined application process. This way, all the effort you put into enticing job seekers to click the “Apply Now” button won’t go into waste. 

Start by making it easier for everyone to fill out the application form on your career pages. Also, avoid putting too many irrelevant fields in the application form to help job seekers save time. Most importantly, ensure that the applicants can easily find your form once they click on the CTA button.

Conclusion

Any recruitment expert can benefit significantly from a well-crafted career page. This is why you should put in extra effort into creating or designing your career pages. Make sure to follow the pointers discussed above to get better results. 

At Recruitment Traffic, we can help you develop career pages that are both user- and SEO-friendly. Contact us today to get the solutions that you need.

Any successful recruiter will tell you that using Google Ads is one of the best decisions you’ll ever make. Not only does it help you find potential leads for your business, but this advertising platform also allows you to expand your reach even with a limited marketing budget. 

However, what many beginners don’t know is that, similar to other online marketing strategies, Google Ads for recruiters is not a magic wand that will drive up your job applications overnight. It requires effort, dedication, as well as a fair amount of trial and error to get the results that you’re expecting. Once you get a good grasp of how everything works, however, all your patience and hard work are surely worth it. 

What Are the Common Google Ads Hurdles Recruiters Face?

If you’re interested in using Google Ads to attract more traffic and generate more leads, here are the common hurdles you should overcome: 

1. Identifying the right keywords

A successful pay-per-click (PPC) campaign always starts with the right keyword. Using the right keywords in your ads increases the latter’s visibility. However, this is one of the many challenges recruiters often stumble on when using Google Ads. 

To identify the keywords or phrases you should use, start your PPC campaign with keyword research. Find out what words you think job seekers will use to find you online. Then, identify which of these words are most relevant to your business. Use Google’s Keyword Planner to figure out which terms you should bid on and use in your campaign. 

It also helps to get to know your target audience well. Create employee personas and learn about their browsing habits. Doing so can give you ideas on what interests your prospects, which will make it easier for you to craft ads later on. 

2. Keeping CPC low

While Google Ads for recruiters allow you to compete with more prominent companies that have bigger marketing budgets, keeping cost per click (CPC) low is still a challenge for many people in this industry. The most common reason for this is that they use more popular keywords in their ads. Since popular and competitive keywords cost more than their less popular counterparts, bidding on them can sap your funds faster than you expect. 

To avoid running out of funds quickly, choose less popular keywords. Also, instead of using broad match keywords, consider more specific ones. Incorporating long-tail keywords can help, too, especially if you’re targeting job seekers in niche industries. 

3. Improving conversion with landing pages

The landing page is a vital part of advertising successfully on Google. It is because when determining the search ranking of your ads, the search giant considers not only the content of your ads but also the landing page where they redirect users. 

Here’s how you can overcome this hurdle. You should create a dedicated landing page for each of your ads instead of just sending your audience to your homepage. Then, ensure that your landing page has relevant keywords and reflects what’s written on the ad. This means that if the advertisement contains the search terms “web developer Northampton,” the landing page should also include the words “web,” “developer,” and “Northampton.” 

By ensuring that your landing page matches with your ad, you’re helping Google show your ads to more people. Also, it helps prevent confusion amongst job seekers who clicked on your ad by letting them know that they are on the right webpage. 

4. Writing better ads

Because of the limited character count, writing good and compelling Google ads can be challenging. However, don’t let it get to you because you can make it work despite this particular handicap. 

To make your Google Ads more effective, ensure that they have the appropriate keywords. Also, don’t forget about the display URL. Users are more likely to click on an ad if they exactly know what the advertiser is offering. Therefore, use the display URL to give job seekers an idea of what your company is all about to improve your click-through rate.  

End your ads with a strong and compelling call to action or CTA. To prevent confusion, use only one CTA per ad so job seekers will know exactly what to do after clicking on your link. 

5. Monitoring your performance

Of all the challenges businesses face when using Google Ads for recruiters, tracking their progress seems to be the simplest yet most overlooked one. As mentioned earlier, success on this marketing platform is often achieved after a series of trial and error. You need to know what you’re doing wrong so you can make the necessary adjustments that will help you obtain better results. 

For this reason, it’s vital to monitor your performance. Use Google Analytics and other tracking tools to determine which ad drives the most traffic and which one is lagging. By tracking your progress and identifying your shortcomings, you can manage a more efficient Google Ads campaign for your recruitment business. 

Conclusion

Google Ads is a useful tool for attracting the attention of job seekers. However, it can be an enigma for recruiters, especially the beginners. To obtain better results with Google Ads, you must overcome the hurdles recruiters commonly face by educating yourself and continuously improving your strategies. 

At Recruitment Traffic, we can help you leverage the power of Google Ads to reach more job seekers and generate more leads for your recruitment business. Contact us today.

Also known as COVID-19, the novel coronavirus disease has significantly affected the health, mental wellbeing, and even the livelihood of many people. As governments across the globe impose quarantines and lockdowns to contain the disease, businesses are in a race against time to find ways to ensure the survival and growth of their business amidst the health crisis. 

Although the United Kingdom has yet to implement quarantine measures, it would be wise for recruitment agencies to make the necessary preparations to ensure their operations would continue unhindered if and when a lockdown does occur. 

Coronavirus Outbreak Marketing Tips for Recruiters

COVID-19 is predicted to cause significant economic damage in different parts of the globe. However, despite the gloomy outlook, it is possible for businesses, recruitment firms included, to grow and thrive. This is proven by many companies that survived and even managed to succeed despite the economic recessions and natural disasters that occurred in the past. If you’re wondering how you can help your recruitment agency grow amid a global pandemic, here are some pointers to help you out.

1. Plan your strategy

The coronavirus outbreak is expected to last for a few months. For this reason, you must ensure that your company has enough funds to last you for two to three months. Having sufficient funding can be a significant help, especially if your area has been placed in quarantine. 

You might be thinking about reducing your operating hours or even ceasing operations altogether amidst a lockdown. However, this is not necessary since you can ask your employees to work from home. This simple strategy is worth considering because it allows you to reduce your operating expenses while helping you ensure the health and safety of your employees. 

It would be best if you also took the time to promote your recruitment services actively instead of hiding away. With more people stuck in their homes during a lockdown, it would be much easier for you to contact candidates you can add to your talent pool or even potential clients you can offer your services. 

2. Utilise digital marketing strategies

Since it’s vital that you use your funds wisely, especially when quarantine measures are imposed in your location, it would be wise to switch to digital marketing strategies to promote your business. This is particularly helpful if your company is still using traditional marketing methods to find clients or candidates. 

When switching to digital marketing, one of the things you should do is first study your current advertising strategies. Then, cancel those you think won’t work in the current situation. For example, instead of having a small job fair to find candidates, what you can do is run advertisements on Google. By running Google Ads, you can find leads to qualified job seekers and at the same time, help prevent the spread of the virus. 

3. Increase your organic search ranking

If you’re already using digital marketing strategies to attract leads for your business, it certainly helps to improve your website’s organic search ranking further. With people using the Internet now more than ever, getting on the first page of Google would give your recruitment business a huge boost. 

Improving your site’s organic search ranking can help expand your reach, which increases your chance of finding more leads. Also, it allows you to establish a solid online presence and build your brand’s credibility. 

In particular, using on-page SEO strategies can help you raise your site’s search ranking. These strategies include updating your webpage titles and meta descriptions, as well as adding H1 headers to your content. Updating your web content and backlinks can also help since having a frequently updated website sends a positive signal to Google, which improves your online visibility. 

4. Hire content creation experts

Is writing content not your forte? To save time and money, you should consider outsourcing content creations tasks to an SEO company, like Recruitment Traffic. With SEO experts handling this particular task, you can rest assured that you’ll receive high-quality content that targets both job seekers and employers. 

Working with SEO professionals also enables you to reach out and get in front of your target audience while they are stuck at home. This allows you to build strong relationships with customers that could last even longer than the novel coronavirus outbreak. 

5. Adapt to changes

Businesses often fail not because of unexpected changes or unforeseen events such as the COVID-19 outbreak. They fail because they are either unwilling or incapable of handling change. To succeed, therefore, you should know how to adapt to changes. This would allow you to position yourself where your target audience is, generate more leads for your business, and make the most of every opportunity that comes your way, regardless of whether there is a pandemic or not. 

6. Take advantage of technology for your communication needs

The novel coronavirus disease is highly contagious, so it would be wise to have certain measures in place to protect your employees and your clients/candidates from it. One way to do this is through the use of communication technology. 

For example, instead of meeting clients or candidates face to face, you may use video call or teleconferencing. By taking advantage of the latest technology for your communication needs, you can meet your business goals and ensure everyone’s health and safety. 

At Recruitment Traffic, we have a 100% remote working team. We have used this strategy for many years to grow our business. We know exactly how to help businesses grow while working remotely. If you need any advice, we are happy to offer you tips and tricks so you can achieve the same amount of success we are enjoying. 

Always Expect the Unexpected

In this time of uncertainty, it certainly pays more to be always prepared. Because we cannot precisely predict what the future brings, it would do us well to always expect the unexpected. To ensure that your recruitment business will grow and thrive amidst the coronavirus outbreak, you should make sensible business and marketing decisions. Be proactive and double-down on what works instead of hiding away and cowering with fear. 

History shows that it is possible to survive and thrive amidst a major economic or health crisis. This is why you should always remain positive. The virus outbreak will pass, so make sure you hold your head high and keep your eyes on the prize. 

At Recruitment Traffic, we can help you take advantage of the power of Google so you can make the most of every opportunity that comes your way. Contact us today and discover how you can help your recruitment business grow amidst the COVID-19 outbreak.

The novel coronavirus disease, or COVID-19, is a highly contagious illness that can easily spread from one person to another. Because of this, both public and private entities and organisations in different parts of the world employed various measures to contain the disease. 

Governments imposed lockdowns and quarantines to discourage people from leaving their homes and preventing those carrying the virus from infecting others. In the private sector, businesses are also doing their part to protect their employees from the outbreak and promote social distancing. For instance, tech giants such as Google, Twitter, and Amazon have instructed the members of their staff to stay in their respective houses and work from home.

Recruiters’ Answer to the COVID-19 Outbreak

With the various challenges posed by the coronavirus outbreak, recruitment agencies should think outside of the box to ensure both the safety of their employees and the survival of their respective companies. One way to do this is to conduct online job interviews. Here’s why. 

1. It is now easier to contact candidates

With travel restrictions in effect in many parts of the world, people are less likely to travel. This means it would be much easier for recruiters to contact candidates and even potential clients since many people are now stuck at home, bored and glued to their smartphones. Before, getting a hold of job seekers and employers is often a challenge for recruitment firms. If candidates and clients are not stuck in a meeting, they are either travelling for business or doing something equally important. 

If you’re looking to expand your talent or client pool, now is an excellent opportunity to do so since most people are available and can be easily contacted using apps such as Skype, Zoom, and WhatsApp.

2. It is more convenient

Another advantage of conducting online interviews is that it is easier and more convenient. Both you and the candidate need not travel to see and talk to each other. Not only is it quicker and less time-consuming, but conducting an online interview is also much safer for both parties since it helps reduce human contact amidst the outbreak.

Quick Tips for Online Interviewers and Interviewees

Keep in mind, however, that an online job interview is very different from a face-to-face job interview. For instance, it can be more challenging, especially for candidates, to connect with the interviewer during the interview process. Most of the time, there is less small talk involved. Also, it can be harder to gauge the interviewer’s mood because of the lack of non-verbal cues. 

This is why candidates should practice beforehand to ensure that their online interview would go smoothly. Also, they should check their devices to avoid technical issues that could disrupt their discussion or make them lose their concentration. 

For the recruiters, they should advise candidates to exercise patience. While online job interviews can help reduce the amount of time needed to process their application, delays are also possible as businesses develop contingency plans and measures against COVID-19 issues. 

Also, recruitment firms should take note that online interviews aren’t suitable for everyone. For instance, those applying for roles that involve client interaction and team management should are encouraged to also undergo a face-to-face meeting so recruiters can thoroughly assess their capabilities.

Ingenuity is Key to Your Survival

With the COVID-19 outbreak posing various challenges to different parts of our society, recruitment agencies need to be resourceful. By thinking of new ways to conduct their day-to-day business, such as conducting online interviews, they can ensure their survival and protect their employees. At the same time, they can also expand their talent pool and find new clients to offer their services. 

Do you need help getting your business in front of your target audience? At Recruitment Traffic, we can offer you the assistance you need. Our goal is to help recruitment agencies leverage the power of Google to meet their business goals and obtain a higher return on investment. Contact us today and let’s discuss the digital marketing solutions you need.

There is no doubt that Google is the most popular search engine today. Data showed that more than 3.5 billion searches are made on the search engine every day, and they continue to grow by 10% every year. 

As a recruiter, being accessible on Google should be one of your marketing priorities. Because your prospects are likely using the search giant to find jobs or new hires online, you’d want to be on the first page of Google to succeed. However, getting prominent placement on Google’s search result pages or SERPs is easier said than done. You’d have to exert some effort into making your website more search engine-friendly.

SEO Tips to Help You Get Popular on Google

To make your website more visible on Google, here are some SEO tips you should follow: 

1. Research your keywords

Make sure to research and plan your keywords before writing blog posts, marketing content, and text for your webpages. Carefully choose the keywords or key phrases you think job seekers and business owners would use to find you online. Then, incorporate them into your page titles, content, and even the meta tags of your webpages.

When it comes to keywords, remember that more is not always better. If you put too many keywords in your content or webpages, you might receive a penalty from Google. Instead, stick to just one or two keywords per page. Also, use several keyword variations to cover more searches.

2. Go local

Consider going local and targeting audiences in specific locations. By adding geotags to your keywords and URLs, you can make your website more relevant. Also, it provides added value to your target audience, which can help improve not only user experience but your search ranking, as well.

3. Don’t forget about your meta tags

Don’t leave your meta titles and meta descriptions blank when publishing webpages. Meta tags are essential on-page SEO elements because they tell Google what a particular webpage is all about. The search giant also uses them to determine if your webpage is relevant to a user’s search query.

Aside from this, meta tags also provide you with SEO opportunities. By adding recruitment or job-related keywords to your page titles and meta descriptions, you can make your website more pertinent and visible on Google.

4. Create unique web content

Whether you’re writing a blog post about crushing job interviews or the text for one of your recruitment pages, make sure that you don’t copy word-for-word from anyone else. Google is a giant anti-plagiarism tool. It even has dedicated software to discourage students and scholars from copying their homework or research papers. If Google finds that you just copied content from another website instead of creating something original, it could give you a penalty. 

Copying from yourself is a big no-no, too. One of the most vital SEO tips you should remember is that you must never use stock copy on your site. Ideally, you should create unique content for every webpage you own. Otherwise, the search giant would flag your site as “spammy.”

5. Get quality backlinks

Link building, or the process of asking other websites to link to yours, is an essential part of SEO. Not only will it help you drive traffic to your site, but it can also help you establish yourself as an expert in the recruitment industry.

There are several ways to obtain backlinks for your website. One is to create high-quality content that other sites can link to or use as a reference. The second method is to connect to your previous clients. If you have job seekers and business owners who were satisfied with your services, you can ask them to link back to your website.

A quick reminder, though. Make sure to get only quality backlinks. Avoid linking to websites with questionable reputation and those that utilise blackhat SEO. Otherwise, it could negatively affect your search rankings.

6. Create fresh content

Google loves fresh content, so make sure to update your website regularly. Even if you don’t have new job placements to post, you can keep your website updated by having a blog. With a blog, you can post articles, infographics, videos, and other pieces of content that can be useful to both job seekers and employers.

Apart from helping you obtain better search rankings, updating your website frequently can also help you generate more web traffic and attract repeat visitors.

7. Don’t obsess about Google

While your goal is to become more visible on Google, make sure you don’t obsess about the search giant. Ultimately, the one you want to impress is your target audience. As such, always strive to create high-quality and relevant content for them. Make satisfying your leads and prospects your top priority. One of the most crucial SEO tips to remember is: “Create for humans, optimise for search engines.”

Elevate your business to the next level

Being more visible on Google can give your recruitment business a significant boost. By obtaining good search rankings, you can attract more traffic and generate more leads for your business. Make sure you follow the pointers discussed above to enjoy a more search engine-friendly website.

At Recruitment Traffic, our goal is to help recruiters leverage the power of Google to reach their target audience. Contact us today to obtain the SEO solutions you need.

Social media has significantly changed the way we interact with one another online. Before the advent of social networking sites such as Facebook, Twitter, and LinkedIn, a majority of businesses and employers used classified ads on newspapers and other traditional methods to advertise job placements. Similarly, job seekers rely on newspapers and word of mouth to find companies who might require their expertise.

Today, candidates and employers alike utilise social media to find what they need. In particular, you’ll find photographers and artists posting their work on Instagram in hopes of being scouted by design, animation, or advertising companies. On the same token, companies and organisations are announcing their job openings on their social media pages to find talented individuals who want to be a part of their team.

Because social media is where many job seekers and employers are, recruiters must strategically position themselves in these online spaces. By creating a strong social media presence, recruitment experts can attract more traffic and generate leads for their business.

Targeting Audiences at These Social Media Channels

There are different social networking sites that you can use to deliver your message. Here’s how you can make the most of each one to give your recruitment business a boost.

1. Twitter

Twitter is where you’ll see people mix work with personal matters. While some users use the platform to promote their business, others utilise it to express their opinions on a wide range of topics.

Despite the 280-character limit, Twitter provides an excellent avenue for recruitment firms to create brand awareness and reach their audience, thanks to its 145 million daily active users. Also, with enough know-how, you can engage job seekers of specific demographics.

You can use relevant hashtags on your posts to create a substantial presence on Twitter. If there’s a trending topic, you can join the conversation by using the hashtag associated with it. You can also start a conversation by using hashtags that are trending on particular days of the week, such as #MotivationalMonday or #ThrowbackThursday.

Additionally, you can connect job postings to trending hashtags so more people can see them. Another strategy is to use geotags as your hashtags (such as #Northampton and #Liverpool) if you’re targeting prospects from specific cities or regions.

2. Facebook

Creating a strong social media presence on Facebook can help recruiters spread the word about their services. With over 1.4 billion active users daily, Mark Zuckerberg’s brainchild is considered the most popular social networking site today. Also, more than a quarter of the world’s online population is on the social media site. These figures continue to grow as Facebook continues to attract 500,000 new users every day. 

However, despite Facebook’s sizable user base, attracting an audience can be very challenging for recruiters since most of its users tend to like and pay attention to things they already have an active interest in. Fortunately, there is an alternative to organically asking people to like your business page. You can consider putting up ads on Facebook to reach your audience. You can also use the platform to drive traffic to your main website by promoting your blog posts or job listings.

3. Instagram

While most people think that Instagram is more suited for brands and businesses that sell products, recruitment agencies can leverage this social media channel to generate more traffic and attract more leads. A study by LinkedIn showed that 50% of professionals follow companies on Instagram to know about the latter’s job openings. Using this social networking site can also be an advantage if you’re targeting younger job seekers since 61% of Instagram users are 18 to 34 years old. 

Starting with a strong Instagram bio to pique your audience’s interest can help showcase who you are and what you can offer as a recruiter. Despite its limited word-count, your bio enables you to create your voice and set yourself apart from the competition.

Similar to Twitter, Instagram also encourages the use of hashtags to engage your existing followers and find a new audience. Be sure to conduct research on relevant hashtags, have a specific niche, and target candidates from specific industries so you can connect better with your prospects.

4. LinkedIn

LinkedIn is considered the ultimate social networking site for professionals. Unlike Facebook, it is an excellent fit for recruitment agencies because its goal is to help professionals network with each other. Since users are actively looking for recruitment opportunities, creating a strong social media presence on LinkedIn allows you to target and engage both job seekers and employers.

Similar to when recruiting on other social networking sites, doing prior research is crucial. Join groups in industries you’re hiring to reach specific individuals and make your message more relevant to your target audience. Also, you should create an excellent LinkedIn company page to build trust and create a reliable employer brand.

Conclusion

With billions of people using social media, creating a strong presence on different social networking sites should be a part of your marketing strategy. Because the recruitment industry can be very competitive, tapping into the sizable user base of social media sites such as LinkedIn, Facebook, Twitter, and Instagram can give your business a boost. Just make sure to use the best marketing practices and the right strategies to get positive results.