4 Frequently Asked Questions about Promoting Your Recruitment Business Online

With the recent Covid-19 pandemic, we learned that the Internet is indeed a useful tool. For many of us who weren’t able to leave our homes due to government restrictions, the Internet is a life-saver as it enabled us to obtain the essentials we need. For business owners, including recruiters, the Internet has also been a great help. It allowed them to promote their products and services to their prospects, regardless of their location.

Having a website is indeed an advantage for recruiters, especially in times of uncertainty. It allows you to connect with your target audience whenever you want, and wherever you might be. However, it isn’t enough that you have your own online space. It’s also crucial that you know how to use it to its full potential to help your recruitment business succeed. 

What You Should Know about Promoting Your Recruitment Site

There are many ways to attract the attention of candidates and employers online. To help you out, we answer some of the most common questions you might have about promoting your recruitment business online. 

1. How can I help my website attract web traffic?

Millions of websites exist today, and thousands more are being built daily. That being said, you should know how to stand out from the rest so it will be easier for you to attract your target audience. 

One way to attract web traffic is by keeping your website fresh. Because a site’s freshness is a vital ranking factor, keeping yours up-to-date can help you rank well on Google. Also, posting new content regularly encourages visitors to return to your site.

There are many ways to keep your site fresh and optimised for Google. They include:

• Crafting valuable content that fulfils your audience’s needs.
• Creating a blog.
• Making your web content more reader-friendly by using bullet points, subheads, and relevant images.

2. Is SEO necessary?

Promoting your recruitment business online also means optimising your site for search engines. Search engine optimisation is essential to the success of any business, most particularly recruitment agencies. With Google being the most popular search engine, your prospects will most likely use the search giant to find what they need. For this reason, you need to be where the members of your target audience are.

SEO allows you to optimise your site for Google and other major search engines, thereby providing you with many benefits. Having an optimised website makes it easier for job seekers and employers to find your business online. At the same time, appearing on the first page of Google gives you credibility and authority.

Recruitment SEO can also help boost the number of repeat visitors. To make your site Google-friendly, you need to do more than find and use the most relevant keywords in your web content. You must also ensure that your site has top-quality web design to provide your visitors with the best online experience possible. In return, this will help you convert visitors into clients.

However, optimising your site for search engines is not something you can do easily on your own. This is particularly true if you have limited experience with SEO. This is why it’s best to obtain the services of SEO experts like us here at Recruitment Traffic. With expert help, you can achieve better results. 

3. Can I combine SEO with other strategies?

Yes, you can. In fact, one way to strengthen your SEO campaign is to run Google Ads. By combining organic search and paid search, you can capitalise on the opportunities Google can offer. You can obtain more quality traffic and leads to your recruitment site.

If you have a limited marketing budget, don’t fret. A notable advantage of running Google Ads is that it allows you to compete with much bigger and more prominent recruitment agencies despite having fewer funds. With the right strategies, you’ll be able to level the playing field and get the results that you’re expecting. 

4. Can I promote my recruitment site on other websites?

Yes, you can, although indirectly. This strategy is called link building, wherein you convince other sites to link to yours. Similar to using Google Ads, link building (onsite SEO) is an effective way to attract more traffic and leads. At the same time, it helps you build your credibility and authority, which helps increase your Google search ranking.

Use the following tactics to build high-quality backlinks:

• Guest blogging
• Business listing
• Blog commenting
• Reclaiming of fixing broken links
• Creating highly valuable content other websites can link to

Strengthen Your Online Presence

You are more likely to attract prospective clients if you have a strong online presence. Therefore, it’s in your best interest to keep your website updated and optimised for search engines. It would also help to utilise different digital marketing strategies to supplement your existing SEO campaign to obtain better results.

However, successfully promoting your recruitment business online is not that easy. It may take your focus away from essential tasks. This is why it makes more sense to obtain expert services, such as the ones we offer here at Recruitment Traffic.

At Recruitment Traffic, we have established a solid reputation for providing top-quality SEO and Google Ads services. Please speak with us today and we will create a bespoke strategy that will help you obtain quality web traffic and leads.