4 Vital Recruitment SEO Metrics You Should Track
Search engine optimisation is a continuous process. To obtain the best results, you’ll need to make constant improvements and adjustments to your current strategies. Since the Internet is a dynamic community, rules that govern SEO can change in a blink of an eye. As such, it’s essential to keep track of your progress and take your SEO strategies to the next level so you can prepare for whatever comes your way.
Since SEO is a never-ending process, recruiters like you should keep a close eye on key performance indicators and metrics. This way, you can determine if you’re on the right track or if you need to make adjustments to your existing strategies.
Recruitment SEO Metrics You Should Monitor
Tracking vital recruitment SEO metrics is not exactly rocket science. You’d be happy to know that there are many tools you can use to determine how your SEO campaigns are faring. In particular, Google Search Console and Google Analytics are popular amongst marketers and business owners, even amongst those outside the recruitment sector. They are free to use and have most of the KPIs you need to track. You can use these tools to track the following:
1. Organic traffic
Often described as the “essence of SEO,” organic traffic refers to the web traffic you obtain via search engine result pages or SERPs without using paid advertisements. While you can also attract web traffic through paid search and social media, traffic from organic search is considered far more superior. Therefore, as a recruiter, one of your primary marketing goals is to obtain as much organic traffic as you can for the keywords you want to rank for.
When monitoring organic traffic, pay attention to those coming from your landing pages. If some of your landing pages are on the first page of SERP, while the others are on Page 8 or lower, there could be a problem with them. Identify what is wrong with your landing pages and make the necessary adjustments to your SEO strategy.
It also helps to determine where your organic traffic is coming from, mainly if you’re targeting job seekers and employers in specific locations. This allows you to explore new audiences and help you if you’re planning to expand your business.
2. Bounce rate
The bounce rate refers to the percentage of visitors who left your website without doing anything else, such as viewing other webpages. A high bounce rate is often considered a problem since it gives search engines the impression that your website is irrelevant and has no useful content.
If job seekers are unable to find what they need, they will likely leave your site immediately. This could drive your bounce rate up, which could lower your search rankings. When this happens, you need to improve your site’s navigation. You might also want to consider giving your website a complete makeover to make it more visually appealing.
3. Organic conversion rate
As a recruiter, it isn’t enough to attract as many web visitors as possible. You also have to make as many conversions as you can. For this reason, you’ll need to keep an eye on your organic conversion rate. This recruitment SEO metric allows you to determine how attractive your site is to web visitors who found your online space through SERPs.
When monitoring your organic conversion rates, make sure to do so through the following segments:
Landing pages are essential to your inbound marketing strategy because they are where conversions are created usually. If one of your landing pages has better conversion rates than the others, it indicates that the latter has a weak or poorly chosen marketing message.
By tracking conversions according to location, you can determine how people in specific areas view your message. If your marketing message is more popular in one or two places than in others, you should direct your SEO and marketing efforts to those areas to achieve better conversion rates.
Because Google considers a site’s mobile-friendliness as a crucial ranking factor, you should also monitor your conversions by device. It will help you confirm if your website is mobile-friendly, mainly if your conversions by desktop users are noticeably higher than those made by mobile users.
4. Click-through rate
The click-through rate, or CTR, is the percentage of people who click on your links on SERPs. This recruitment SEO metric is essential because it tells you how well you rank on SERPs. Also, it helps you determine if your web content is well-suited for your audience.
When tracking your CTR, consider monitoring CTR by your top keywords. If one of the keywords you’re targeting is giving you a considerable number of clicks, you should identify the webpages that have good rankings for that keyword. Then, ensure that their content matches user intent. This should help you get an even better search ranking.
Tracking KPIs and metrics is crucial when optimising your website for search engines. It helps you identify the adjustments you need to make to make your recruitment website more effective. As such, make sure to keep a close eye on the SEO metrics discussed above so you’ll get better results for your efforts.
If you need help improving your SEO metrics, we at Recruitment Traffic are more than happy to assist you. Contact us today to obtain the solutions you need.
Drive Your Recruitment Business Towards The Best Results.
Talk to us about how we can help.