How to Create Fresh Web Content and Keep Your Site Updated Regularly

hen it comes to search engine optimisation or SEO, consistency is vital. Apart from ensuring that your website is search engine-friendly, you also have to create content regularly. Because Google loves fresh content and even uses it as a ranking factor, you should strive to provide your audience with something new frequently. This way, they have something to look forward to whenever they visit.

The Importance of Having Fresh Web Content

However, producing fresh web content regularly can be a challenge for many recruiters. Since it’s very likely that you already have a busy schedule, you probably don’t have time to sit down and churn out pages of blog posts, infographics, videos, and other pieces of content.

However, as mentioned earlier, there are many benefits to having a frequently updated website, especially for recruitment experts. For starters, it helps you stay relevant. Job seekers and employers are more likely to trust you if they see that you are in touch with them and keeping up with the times. Second, it encourages them to keep returning, which increases your number of repeat visitors.

From an SEO perspective, regularly producing new content is crucial to staying competitive. As you create more pieces of content, you obtain more unique URLs, which help both with on-page and off-page SEO. It also helps you build authority.

How to Keep Your Site Updated Consistently

Follow these tips to keep your website up to date.  

1. Consider hiring a copywriter

If you don’t have the time to create fresh web content, you should consider hiring a copywriter.  With someone to create your web content for you, you can focus on the business side of running a recruitment firm. What’s more, you can accomplish more tasks as it allows you to use your time more efficiently.

2. Create a blog

You don’t have to create new webpages to keep your site updated. Also, unlike news sites such as BBC, Reuters, and CNN, you don’t have to upload and post new content every day. You can maintain a blog to keep your recruitment site fresh.

Blogging is not just for influencers or celebrities. It is also suitable for businesses of all sizes. Research by TechClient showed that companies with blogs  have 97% more inbound links and 60% of consumers trust a company or brand more after reading their blog. By posting on your blog at least twice a month, you can engage your audience and, at the same time, make your main website more valuable and relevant.

3. Post high-quality content

To maximise the power of fresh web content, make sure that you (or your copywriter) provide your audience with something that is of high quality. Not only will it help build trust and establish you as a recruitment expert, but producing quality content can also help boost your search rankings.

There are different types of content formats that you can use for your website. Well-written and thoroughly researched articles and blog posts are highly recommended. How-tos and listicles are a must-consider, too. If you have a graphic design team, consider creating infographics, which are regarded as link magnets because they are good at building brand awareness and engaging your target audience.  

4. Start with a broad topic

Deciding what to write is usually the most challenging part of creating content. However, the key to getting started is coming up with a generalised idea or topic before narrowing it down to a specific angle.

For instance, let’s say you want to write something about accountants having a hard time finding jobs in the banking sector. Instead of tackling this broad topic, why don’t you write about other industries where accountants are in high demand? Alternatively, you can also offer tips on how accountants can improve themselves so they can easily find jobs regardless of the industry.

But what if it’s also difficult for you to come up with generalised topics or ideas? To find things you can write about, check out social media or the latest news and see what’s trending. You can also discover good content ideas by paying attention to conversations happening around you. 

5. Never repeat content

You might be tempted to copy old content because there’s nothing good to write about since it’s a slow day. However, copying old content word-for-word can get you in trouble with Google. Deliberately posting duplicate content across different URLs can result in poor user experience, which is likely to give you poor search ranking.

If there are two similar content ideas, webpages, or blog posts on your website, make sure to reword them differently. Better yet, refurbish or find another angle in which you can present your content.

Conclusion

Fresh web content is essential to the success of your digital marketing efforts. Not only does it help with SEO, but it also allows you to engage your audience, build trust, and establish yourself as an expert in the field of recruitment. Follow the pointers discussed above to keep your content new and your website updated.

At Recruitment Traffic, we can help you leverage the power of Google to find more leads for your recruitment business. Contact us today to obtain the SEO and content marketing solutions you need.