5 SEO Strategies That Can Help Recruiters Survive and Thrive in 2020

To succeed as a recruiter, you must know how to adapt. Because nothing is permanent in this world, it’s crucial to keep up with the changes so you’ll see how you can survive and thrive in your new environment. The same thing applies to SEO. Search engine optimisation is a very dynamic field. Therefore, you cannot expect everything to remain the same, especially with Google adjusting its search algorithms frequently.

What recruitment SEO strategies you should use to attract more traffic and generate more leads this 2020?

SEO Strategies You Should Implement This Year

The year 2020 brings in many changes to the way we do SEO. Here are the steps you should take to become successful this year:

1. Optimise for voice search

Keyboards are becoming somewhat obsolete these days as more people tend to “talk” to their devices and ask them to look up things online. With the popularity of AI assistants such as Siri, Alexa, and Google Assistant, global voice search is likely to continue to grow in the coming years.

With 50% of online searches expected to be voice-based by the end of 2020, recruitment companies should optimise their websites for voice search. To attract more traffic, you must include the use of relevant long-tail keywords in your existing SEO strategy. Also, you should think like a job seeker or an employer and come up with the exact questions you think your target audience would ask Google.

Keep in mind that there are notable differences between voice search results and traditional search results. In particular, a typical voice search result has an average length of 29 words. To rank well on Google, therefore, you must offer your audience brief, concise, and straightforward answers.

2. Research keywords that will give you clicks

When you look up something on Google, there’s a significant possibility that you won’t click on a link because what you’re looking for is already on the search result page. While it is convenient for ordinary users, it could bring problems to recruiters like you. 

Research showed that 50% of online searches are “zero-click searches.” It may sound dire, but it isn’t as terrible as you think it is. Zero-click searches aren’t a cause for concern because they are mostly from people looking for quick information such as the answer to a straightforward question or the contact details of a local business. As a result, they are less likely to give you conversions.

However, it doesn’t mean that zero-click searches shouldn’t threaten you. To encourage enquiries, which could give you more leads, you should identify keywords that will provide you with clicks. Use your Google Search Console and keyword tools such as Rank Tracker to make your content more relevant to search queries starting with words such as “where,” “what,” and “how.”

3. Level up your content creation game

Creating high quality and relevant content should always be a part of your online marketing strategy. It is considered one of the most crucial SEO strategies for recruiters now that Google has become more serious about providing users with the information they need.

With the introduction of RankBrain, which made it possible for the search giant to interpret the meaning of a piece of content, merely peppering your blog posts or web pages with keywords won’t cut it anymore. You must ensure that your keywords are relevant and that your content provides value to your audience. Also, you should avoid using too many of them. Otherwise, Google will flag your content or webpages as “spammy.”

Apart from RankBrain, another significant update Google made to its search algorithm is BERT or Bidirectional Encoder Representations from Transformers. BERT allows the search giant to provide better and more relevant search results by understanding the nuances and context of words in search queries.

Because of BERT, you must determine and understand your audience’s intent behind their online searches. In doing so, it will be easier for you to identify how you can meet their needs. At the same time, it can help you get more web traffic and qualified leads.

4. Create a Google My Business listing

One notable change in local search is the growth of zero-click searches in recent years. Fortunately, there is a simple way to convince your target audience to go straight to your site instead of stopping at SERPs.

Instead of merely having a website, consider creating a Google My Business listing as well, especially if you have a physical location and you’re targeting job seekers and business owners in a specific area. On  Google My Business page allows you to cover several local searches. Also, it helps you optimise for queries containing keywords such as “address”, “phone number,” and “near me.” 

5. Build a solid backlink profile

Apart from creating quality content and setting up a strong local presence, building a robust backlink profile will help. You can do this by obtaining backlinks that are:

• Relevant to job recruitment/employment
• From trusted authority websites

Apart from acquiring locally authoritative backlinks, you can also research the ones your competitors are using and then try to obtain them for yourself. By using one the most tried and tested SEO strategies for recruiters, you can create quality backlinks that can help you attract more traffic.

Conclusion

The rules of SEO are always changing. As such, it’s vital to know what the latest trends are so you can adjust your strategies accordingly. Make sure to follow the SEO pointers discussed above so you can attract more job seekers and clients and convince them to sign up for your services.

Need help building traffic and generating leads for your recruitment business? Contact us at Recruitment Traffic today. We have the tools and expertise to help your company make the most of every client or candidate opportunity.