7 Tools Recruiters Can Use to Track Their Search Rankings in 2020
Search engine optimisation doesn’t end the moment you put your strategies into action. Because it is an on-going process, you need to keep a close eye on how your recruitment website is doing. By monitoring the performance of your site, you can determine if you’re on the right track and verify if you need to make the necessary adjustments to your current SEO strategies.
There are several SEO metrics and key performance indicators that you need to track to determine how your website is faring. Search ranking is one of them. Monitoring your search ranking will let you know how your site ranks on search result pages for the keywords you are targeting.
Rank Tracking Explained
To identify your search ranking, you need to perform rank tracking. As the name implies, rank tracking allows you to determine the position of the keywords that you want your site to rank for on search result pages. These keywords include the following:
- The keywords you use on your recruitment website
- Other search terms and phrases that may be related to your main keywords
- Keywords your competitors are trying to rank for
Rank tracking is a necessary SEO process. Besides helping you determine where you stand on Google and other search engines, it also lets you know if you’re using relevant keywords in your webpages and content.
What Tools Should You Use to Determine Your Search Ranking?
As a recruiter who wants to succeed in the SEO game, you need to know how you can make the most of available resources to enhance and track the performance of your website. Fortunately, many tools can help you get the job done. Below are some of the most popular rank tracking tools you can use to determine your search rankings.
1. SEO PowerSuite
Accuranker is widely popular for its effortless design, making a great fit for beginners in SEO. When you log in, you can immediately see how your site is performing on Google for the keywords you are targeting. Besides its straightforward and uncomplicated user interface, Accuranker offers the SEO data you need in an organised way. This makes it very useful as it allows you to quickly interpret essential SEO data and come up with the necessary strategies.
Recommended by many SEO specialists, SEMRush provides a wide range of functionality and nifty features that can help you determine how your site is ranking for a specific keyword. For instance, its visibility index allows you to determine where you are in Google’s top 100 sites for the keywords you want to rank for based on your click-through rate. You can also use SEMRush to track the competition.
Ahrefs is a household name when it comes to providing SEO and marketing professionals with various optimisation solutions. Similar to Accuranker, it offers a straightforward and uncomplicated user interface, which makes finding the information or functionality you need quick and easy. Aside from helping you determine and monitor your search ranking, Ahrefs can also help you perform vital SEO tasks, including keyword research, link building, and content marketing, with ease.
RankWatch is often considered one of today’s most accurate rank tracking tools. This can be quite useful for a recruiter like you as it enables you to keep track of your keyword rankings in at least 177 search engines, including Google, Yahoo, and Bing. In particular, RankWatch’s Page Score helps you determine how your webpages rank on SERPs and if they are optimised for the keywords you’re targeting. It also offers you some useful suggestions on how you can give your site’s performance a boost.
Unlike other rank tracking software, SERPWoo checks only the top 20 websites that are related to a keyword you are targeting. Despite this, this tracking tool can be handy. It enables you to improve your existing SEO strategies by helping you understand well how websites rank, change positions in SERPs and generate web traffic organically.
7. Moz Pro
Moz Pro features a wide range of optimisation tools that you can use to monitor your recruitment site’s search ranking, as well as to perform other critical SEO tasks such as on-site optimisation and keyword management. Despite its intuitive user interface, however, using Moz Pro can be intimidating for beginners because of the various features and tools it has.
It’s Vital to Track Your Search Ranking
Knowing how you rank on search engines is vital to the growth and development of your recruitment website. With such valuable information, you can quickly determine if you need to modify your current SEO strategies to get the results you are expecting. As such, consider investing in a search tracking tool to help improve your site’s performance.
At Recruitment Traffic, we are committed to providing our clients with reliable SEO services, including the tracking and monitoring of your recruitment site’s performance. Contact us today so we can offer you the assistance you need.
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