A Nifty Guide to Creating Landing Pages for Recruitment
It is no secret that creating custom landing pages for your SEO and Google Ads campaigns can be time-consuming. However, its benefits far outweigh the inconveniences it brings. Not only will it contribute to your lead generation efforts, but creating dedicated landing pages can also help you generate more conversions. As such, if you’re serious about finding high-quality candidates for your recruitment business, you should direct your target audience to specific landing pages instead of your home page.
What is a Landing Page and Why It is Important?
In a nutshell, landing pages are one-page websites that exist mainly to either capture a visitor’s information or direct them towards a marketer’s desired conversion goal. When used correctly, they can take your online recruitment campaigns to the next level.
There are many benefits to creating specific landing pages for recruitment sites. Let’s take a look at some of them.
1. Find candidates for hard-to-fill roles
By creating a dedicated landing page for your Google Ads, SEO, or email marketing campaign, finding skilled and qualified professionals for hard-to-fill positions is easy. For starters, you can highlight the benefits of a specific job function to make it more attractive to your target audience. You can also target candidates in particular locations by incorporating relevant messaging and adding geotags to the copy or text of your landing page.
2. Obtain vital information about potential candidates
A landing page allows you to obtain valuable information about potential candidates, especially the passive or undecided ones. Most of the time, people browsing job sites are sent to an applicant tracking system that requires them to complete a lengthy application process.
Some candidates may be perfect for a particular job, but they aren’t ready to send their application yet. Through a dedicated landing page, however, you can collect useful information about candidates who aren’t prepared to go through the whole application process. You can follow up on them later on and convince them to enlist your services.
3. Make your messages more relevant
Landing pages for recruitment help you create more strategic marketing campaigns for your target audience. For example, you can craft specific web content according to the information provided by your prospects when they fill out your forms. Not only can it boost the relevancy of your messaging, but it can also help you make a lasting impression on potential candidates.
Creating Effective Landing Pages
To obtain the results that you want, follow these tips when creating landings pages for your recruitment website:
1. Write compelling headlines
The headline is the first thing job searchers will see when they arrive at your landing page. As such, ensure that yours is clear and concise. Write your headlines in a way that sums up your offer clearly and succinctly. Always keep in mind that if your target audience doesn’t get past your headline, it’s very likely that they won’t continue to read the rest of your landing page.
2. Hide navigation buttons
Removing the navigation menu in your landing pages can increase your conversions by 100%. Without the navigation menu, there is nothing to distract your prospects. As a result, job seekers will have more reasons to stay on your page and fulfil your desired conversion goal.
3. Create relevant and convincing content
The text on your landing page should reflect what’s written on your ad or link. This way, your prospects will know they are on the right page after clicking on your ads. Also, try to explain the value of your offer as clearly as possible. Break up large blocks of texts into smaller paragraphs to make it easier for job seekers to read them. At the same time, your landing page content should be convincing enough so your prospects will have a solid reason to sign up for your services or at least give you their contact information.
4. Craft multiple landing pages
Consider creating multiple landing pages for recruitment, especially if you’re targeting job seekers from different industries or locations. Research showed that companies with 10 to 15 landing pages have 55% more leads.
5. Ensure that your page loads quickly
When it comes to landing pages, every second counts. A mere one-second delay in your page loading times can reduce your conversion rate by 7%. Therefore, talk to your web developers and ask them to speed up the loading time of not just your main website, but your landing pages, as well.
6. Use one CTA per landing page
You’d want to keep your prospects to stay focused. Therefore, you should remove unnecessary distractions by using one call-to-action (CTA) per landing page. Otherwise, potential job candidates might not complete your form or take your desired conversion action.
Because of stiff competition in the recruitment industry, finding highly qualified job candidates can be challenging. Fortunately, there are several ways to overcome this hurdle. One of them is creating landing pages tailored for recruitment businesses. When used correctly, landing pages can help you obtain more leads to job seekers that you can add to your talent pool. Make sure to follow the pointers discussed above so you can make the most of these powerful recruitment tools.
At Recruitment Traffic, we can help you create landing pages so you can attract more leads and generate more conversions. Contact us today.
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