YouTube SEO for Recruiters: Tips for Better-Performing Videos
Did you know that YouTube videos can help recruiters like you attract potential clients and candidates? Yes, that’s right! YouTube videos are not just for travel vloggers or influencers who promote all sorts of products online. Recruiters can also use this video-sharing site to establish authority, build an online presence, and most importantly, generate traffic and leads to their respective sites.
With YouTube being the most popular social platform in the UK and having hundreds of millions of active users every day, it enables you to inform and engage your target audience with excellent efficiency. Want to help job seekers craft an impressive CV? Or perhaps you want to offer some tips on how business owners can help new hires acclimate to their new surroundings? Whatever the case may be, you can harness the power of YouTube videos to showcase your recruitment expertise and urge your audience to enlist your services.
How to Get Better Results on YouTube
YouTube’s algorithm recommends most of the videos people watch on the site. As such, if you want your videos to be more popular and visible, you should know to optimise them for YouTube SEO. Here are some tips to help you get started.
1. Perform keyword research
As with general SEO, you should incorporate keyword research into your YouTube strategy. This will help you determine the most relevant keywords for your video titles and descriptions. When performing keyword research, make sure that it jives with the one you had for your recruitment site’s SEO.
You can use YouTube’s Search Suggest feature when conducting keyword research. You can also look at the popular videos in the recruitment niche to identify the search terms and phrases your fellow recruiters are targeting.
2. Go for long-tail keywords
Similar to your Google Ads and general SEO strategies, you should avoid targeting popular keywords as much as possible. While these keywords often attract the biggest audiences, they can be challenging to rank for. Competition for them can be fierce, and if you use them in your video titles or descriptions, you might find your videos at the bottom of search results.
Instead of gunning for popular keywords, go for their long-tail counterparts instead. Long-tail keywords can provide you with better opportunities to stand out. At the same time, they allow you to direct your target audience to specific and more relevant pieces of content.
For instance, let’s say you want to create a tutorial video on acing job interviews. Instead of using the more general search phrase “job interview tips,” you can go for something specific, such as “how to pass job interviews for accountants.”
3. Write compelling video titles
Similar to when writing headlines for your blog posts, you must choose compelling titles for your videos. Choosing something catchy and engaging for your video titles will help capture your audience’s attention. It would also encourage them to click and watch your videos.
Keep your video titles short and sweet, preferably 60 characters or fewer. Otherwise, they would be automatically cut off in search results. Also, make sure to add your target keywords to make your videos more searchable and relevant.
4. Don’t forget to optimise your video descriptions
YouTube gives you a maximum of 1,000 words for your video description. However, viewers will only see the first two or three lines unless they click on “Show More.” For this reason, you should place your target keywords, essential links, and other critical information in the first few sentences of your description.
You don’t necessarily have to write a long description and meet the maximum word count. What you can do instead is to use the remaining words to target other keywords to improve your YouTube SEO. You can also add more text to further encourage your viewers to check out your recruitment site and/or enquire about your services.
5. Pick the right category
Don’t forget to choose the right category once you’re done uploading a video. You can do this by clicking on “Advanced Settings.”
Choosing the right category will help ensure that your video will be grouped with those that have similar topics. Also, it prevents your content from being placed in random playlists, thus, ensuring that it will reach the right audience.
6. Use relevant tags
Similar to categories, tags tell YouTube which video group it should place your videos. At the same time, it enables you to target relevant keywords. This is why you should add the most relevant tags to your videos.
7. Avoid videos that are either too long or too short
Similar to when writing blog posts, make sure that your videos are not too long or too short. They should be long enough to provide value for your viewers but not too long to bore them.
To determine if your target audience is happy with the existing length of your videos, take a look at your video stats. Are people skipping your videos? Or are they only watching up to a certain point? Whatever the case may be, you should make the necessary adjustments to match your audience’s viewing habits.
Boost the Performance of Your Recruitment Videos
With YouTube being the most popular social platform in the UK, adding it to your arsenal of online marketing tools can help you attract potential clients and job seekers. Follow the tips discussed above to get the results you’re expecting.
If you need help optimising videos and other web content for search engines, we at Recruitment Traffic are happy to assist you. Please speak with us today and let us show you what makes our recruitment Google Ads and SEO services award-winning.
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