19 Mar, 2021

What Makes Recruitment Articles and Blog Posts Effective?

seo content

Creating content is a must-do if you want to attract the attention of both candidates and employers. It allows you to showcase your recruitment expertise and, at the same time, improve your online visibility.

Creating excellent and top-performing written content, however, is easier said than done. Since there is no magic formula for crafting highly useful and engaging blog posts, you have to resort to trial and error to identify precisely what your audience wants.

Despite these challenges, creating highly useful and engaging content is not impossible. Various studies have shown that tweaking certain elements of your articles and blog posts can significantly boost their performance. 

4 Elements to Consider When Creating Recruitment Blogs

Having high-performing recruitment articles can help you enjoy good online visibility. It also results in higher audience engagement. When crafting articles for your recruitment site, make sure to pay attention to the following content elements: 

1. Content length

Writing long-form content requires a significant amount of time and effort. However, the benefits it offers are undoubtedly good for your recruitment business. A recent study showed that articles longer than 3000 words receive three times more traffic than shorter posts. They also get 3.5 times more backlinks and four times more social shares. Therefore, you should create in-depth articles about topics you think will help both job seekers and employers.

Creating longer and more in-depth blog posts can also protect your website from no-click searches. No-click searches happen when a person doesn’t visit your site because he has already found the information he needs on the search result page of Google. By creating content that is too long to be read on search result pages, you are encouraging your audience to visit your site to receive more information.

Indeed, it helps to have longer content on your site. However, this doesn’t mean you should stop creating short-form blog posts since they also have their uses. When deciding on content length, you should think about your audience’s search intent. You should also consider the type of content you’re creating. Certain content types, such as listicles and infographics, perform better when they contain fewer words. 

2. Headline length

Headline length has an impact on content performance, as well. Blog posts with headlines with 14 words or more get two times more traffic and social shares than those with fewer words. Also, they are five times more likely to get backlinks.

Longer headlines also help create better user engagement since they contain more context words. Context words are words that have more emotional impact on us because they give more meaning to sentences. By using longer headlines, therefore, you can significantly improve the performance of your content.

High-performing recruitment articles also utilise specific types of headlines. In particular, articles with list headlines (for example, “Top 10 Jobs in Northampton”) get two times more traffic than other headline types. The same thing is also true for those with the words “how to” in their titles.

Articles with list headlines look easier to digest. This makes them more attractive and shareable on social media. On the other hand, “How-to” headlines promise your audiences more substantial and comprehensive information, which are perfect for people looking for more detailed recruitment resources. 

3. Subheadings

It isn’t enough that your blog posts are relevant and thoroughly researched. It’s also vital that they are correctly formatted. Even if your article is well-written, your audience is less likely to read it if it contains large blocks of text.

Therefore, you should structure your content correctly. Break it down into smaller paragraphs. Don’t forget to use subheadings because 36% of articles that incorporate subheadings receive more traffic, backlinks, and social shares. Using subheadings also help improve user experience because they make your blog posts more readable and easy to follow. 

4. Lists

Adding lists to the main body of your articles is also something you should consider. Research showed that written content with five lists per 500 words gets four times more traffic, and two times more social shares than one with no lists. The more lists you have, the better the performance of your content.

If you want to enjoy the benefits of having high-performing recruitment articles, you should carefully consider the topics you will write about. Choose topics that promote the use of lists so you can generate more traffic and social shares for your content. 

Quality Content is King

It cannot be emphasised enough how crucial it is to provide your audience with quality content. By creating well-researched and well-structured articles and blog posts, you can provide your audience with highly valuable and useful information. This helps you build trust and establish yourself as an expert in recruitment. At the same time, it enables you to attract more traffic for your website.

At Recruitment Traffic, we are dedicated to helping recruiters leverage the power of Google to attract more traffic and generate more leads. Contact us today to get the expert assistance you need.

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