Top SEO Tips Recruiters Should Follow in 2021
With how the global pandemic changed how many of us do business in 2020, it is now more critical than ever for recruitment agencies to continue strengthening their online presence. As more and more people rely on the Internet to find the goods and services they need, online competition amongst business owners, including recruiters, has become tougher. Therefore, it makes sense to do everything you can to meet your SEO goals this year to ensure the continued growth and success of your recruitment business.
Here are the top SEO tips you should consider to improve your search rankings, build better brand awareness, and attract more traffic and leads for your business.
1. Continue building quality backlinks
Acquiring backlinks from authority sites remain a core part of SEO, as indicated by Google’s latest algorithm update. This is why if you haven’t obtained many excellent backlinks in the first quarter of 2021, you should spend the next few months improving your link building game. Here are a few strategies you should consider:
- Submit guest posts to online publishers or websites with high authority and popularity.
- Use authoritative author profiles for your guest posts to help establish yourself as a recruitment expert.
- Build niche-relevant backlinks to your site.
- Hire experts who can help you build quality backlinks, like us here at Recruitment Traffic.
2. Create content that supports your site
Content is another integral part of SEO besides backlinks. After all, if you don’t have web content, Google’s search bots won’t be able to crawl and index your recruitment site. Your prospects are also less likely to trust you.
For this reason, you should create content that supports your target pages. Doing this regularly can help you attract more visits to your site. At the same time, it can help you minimise traffic volatility. Here are several pointers you should keep in mind when creating web content:
- Ensure that each piece of content has a purpose.
- Develop a content plan and a posting schedule to make it easier for you to keep track of your content marketing efforts.
- Research related searches to identify topics you can use to expand or support previously written content. This should help you generate a steady flow of traffic over time.
- Link related posts to each other. This will enable Google to understand the relationship between relevant posts, helping you obtain more SEO juice.
3. Speed up your recruitment site
It cannot be stressed enough how vital it is to speed up your site’s loading times, especially with Google set to add core web vitals to its list of ranking signals this year. Besides preventing your prospects from switching to the competition, having a fast recruitment site can offer you many benefits, including:
- Better search ranking.
- Improved conversion rates and return on investment.
- More traffic and leads.
You can improve your site’s page loading times by using plugins, such as ShortPixel and WPRocket. If you can afford it, it is also a great idea to obtain better hosting services. Whatever your decision may be, consult your web developers to ensure that it won’t take longer than three seconds for your recruitment site to load.
4. Consider user intent when prioritising keywords
Here’s one of the top SEO tips you should always remember: choose keywords based on user intent. It is common for marketers and business owners to prioritise keywords according to search volume. They think that targeting these search terms will generate more web traffic since most people use these keywords in their online queries.
However, the rules of the game had changed significantly when Google started focusing on the quality of its search results to provide users with more relevant and accurate information. Indeed, choosing keywords to target based on search volume can help you attract more visitors. However, it doesn’t necessarily mean what each visit would lead to a conversion.
Therefore, you should always consider user intent when choosing keywords to target. Find out what motivates employers and job candidates to conduct an online query. What do they want to achieve with their online search? Finding the answer to this question will help you develop content and even services that would help you secure more leads and conversions.
5. Measure your SEO strategies
It certainly helps to try new SEO strategies, especially with the ever-changing online environment. However, whether you want to try a new link building, landing page creation, or keyword research strategy, you should measure your tactics to identify which of them provides you with the greatest value for your time and money.
Audit your recruitment site and SEO strategies every three months or so. Identify which of them needs more time, money, and energy to carry out. Then, measure the return on investment each of them can provide your business. This should help you identify the strategies you should continue, suspend, or delegate to others.
Build Better SEO Strategies
Because we cannot precisely predict the future, all we can do now is take actionable steps that will help us prepare for whatever it may bring. Consider the tips above so you can build better SEO strategies that will help you survive and thrive regardless of the business climate.
Do you need help with SEO? At Recruitment Traffic, our team of Google experts can provide you with digital marketing solutions to help you generate traffic and leads for your recruitment business. Please talk to us today and let us show you how we can assist you.
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