On-Page SEO for Recruiters: A Definitive Guide
As you know, there’s more to SEO than simply targeting the most relevant keywords. SEO also involves optimising your recruitment site’s various on-page elements to ensure that your web visitors will have an outstanding on-page experience. When done correctly, on-page SEO can help you rank well on Google, which allows you to drive a significant amount of traffic and leads to your site.
So how do you optimise your recruitment website’s on-page elements? To help you out, here’s a quick guide to on-page SEO for recruiters from us here at Recruitment Traffic.
1. Get rid of problematic title tags and solve meta description issues
Title tags play an essential role in SEO as they provide search engines and web visitors an idea of what your webpage is all about. Missing, truncated, or duplicate title tags can hurt your search rankings, which is why you need to find and fix them immediately. An excellent way to catch title tag issues is to perform a site audit.
Considered the “partner” of the title tag, the meta description serves as the summary of a webpage. It can also contribute to better click-through rates (CTR) because it is the only place on search result pages where you can advertise your site for free.
Missing meta descriptions are a huge red flag. If a page has no meta description, Google will pull a section of your content and display it instead. This might include navigation text and other unattractive page elements that could discourage employers and candidates from viewing your page.
The same thing goes with duplicate meta descriptions. Your prospects may find it difficult to differentiate between similar pages, resulting in a lower CTR. For this reason, you should create unique meta descriptions with a powerful call to action for each webpage.
2. Fix multiple H1 tags
Multiple H1 tags usually occur when you accidentally wrap your site’s logo with an H1 tag. Since the H1 tag is your content’s main heading, you have to ensure that there’s only one H1 tag for every webpage. Therefore, you find pages with multiple H1 tags and fix them immediately. Also, add the page’s focus keyword to ensure online visibility.
3. Ensure that your meta tags are optimised
With optimised meta tags, you can boost your chances of ranking for your target keywords and their variations. As such, take a look at your title tags and meta descriptions and make sure they contain your focus keywords.
4. Include your focus keywords in your URLs
Here’s another important thing you should remember about on-page SEO for recruiters. Similar to your meta tags, your URLs tell search engines what a particular page is all about. They also assure web visitors that they are in the right place.
To improve your recruitment pages’ online visibility while providing visitors with a better user experience, take the time to modify your URLs so they won’t merely contain random letters and numbers. More importantly, you should add your focus keywords to boost your organic CTR.
5. Use short URLs
If you want to enjoy better Google rankings, you should keep your URLs short and simple. A study of 11.8 million Google search results showed that pages with short URLs are more likely to get better search rankings than those with long URLs. Therefore, shorten your URLs to get better results.
6. Ensure that the first 150 words contain your focus keyword
Studies revealed that Google primarily focuses on the first 100 to 150 words on a webpage. To achieve higher search rankings and better online visibility, try to incorporate your focus keyword into the first 150 words of your web content.
7. Add alt text to your web images
Images make your recruitment pages more appealing and engaging. However, they won’t contribute to your search ranking if they are not optimised for search engines. This is why image optimisation is a crucial part of on-page SEO.
To optimise your images for search engines, ensure that each of them has an alt text. The alt text serves as a brief description of pictures on a web page. Also, when an image doesn’t load, your web browser will display the alt text instead. Most importantly, alt texts make it easier for Google’s search bots to crawl and index images on your recruitment site.
8. Connect related pages
Internal linking is an essential part of on-page SEO for recruiters. It allows you to connect related pages, making it easier for search engines to explore and map your website’s structure. It also helps visitors discover related content on your site. Therefore, to make your recruitment pages more indexable and easier to navigate, you should find web pages relevant to each other and then add internal and contextual links to them.
Take Your On-Page SEO Game to the Next Level
Improving your recruitment site’s on-page elements is crucial to your online success. It makes your site more visible and user-friendly. Consider the pointers mentioned above to give your on-page SEO efforts a considerable boost.
At Recruitment Traffic, we can offer you the SEO services you need to boost your recruitment site’s usability and search ranking. Please speak with us today and let our team of SEO experts create on-page and off-page optimisation strategies tailored for your recruitment agency.
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