12 Feb, 2021

Blog Format Best Practices: How to Format Your Posts to Keep Your Readers Engaged

blog format best practices
Do you want to increase your authority as a recruitment expert? Perhaps you want to expand your audience and build a more significant online presence? Whatever the case may be, it is undeniable that running a blog can help you accomplish any of these tasks. Demonstrating your recruitment expertise through the written word is an effective way to attract more audience and gain their trust. 

However, when it comes to writing blogs, gaining your audience’s attention is just half of the battle. You must also take the necessary steps to keep them engaged and interested. 

How to Keep Your Audience Interested in Your Blog

Here are some blog format best practices you should consider to ensure maximum engagement and repeat visits to your recruitment site. Applying them to your blog posts will make it easier for job candidates and employers to consume your content, encouraging them to return for more. 

1. Add headings and subheadings

No matter how well-written your article is, your web visitors are less likely to enjoy it if it’s difficult to read. Reading on a screen is already challenging as it is. Therefore, you should make an effort to make your blog posts more reader-friendly. 

You can start by using headings and subheadings in your post. Similar to your headlines, headings and subheadings help your readers understand your written content well. At the same time, they help break up massive walls of texts into smaller sections, giving your visitors’ eyes the chance to rest. 

2. Keep it narrow

Another way to make your blog posts easier to read is by limiting your column width. Keeping your post narrow makes it easier for the human eye to scan it. This gives your web content a significant boost since many web users these days merely scan or skim online articles. 

How narrow should your column width be? Generally, anywhere from 55 to 100 characters per line (spaces included) is deemed acceptable. However, many experts agree that 80 characters per line or shorter offer the best results. 

3. Choose the best font type and size

You might be tempted to use fancy-looking fonts that you often see in wedding invitations because they are aesthetically pleasing. However, your readers might not be too happy with your font choice. Not only are they distracting and hard to read, but these fonts also force your visitors to focus more on the process or act of reading instead of your blog’s message. 

For best results, opt for a sans-serif font, such as Arial or Verdana. Regardless of your choice, ensure that you use the same font throughout your blog posts for consistency. Also, pick the right font size. This is one of the most crucial blog format best practices you mustn’t forget. Make sure that it isn’t too small or your text will be difficult to read. At the same time, you don’t want your font size to be too big. Otherwise, your visitors might think that your blog posts are for children. 

4. Incorporate lists in your posts

If you’re writing about common reasons why a job candidate gets rejected, for instance, it would be wise to use a bulleted list instead of writing paragraphs upon paragraphs about it. Most readers love lists. Not only are they more appealing, but they also make it easier for your visitors to absorb and understand similar concepts. 

5. Use short paragraphs

Besides using headings, subheadings, and bulleted lists, another way to make your blog posts more reader-friendly is to break up long texts into shorter paragraphs. However, while it’s advisable to break up long texts into smaller sections, avoid using one-sentence paragraphs since it will make your web content look and read choppy. 

6. Add visual content to your posts

Because the human brain can process images faster than text, it certainly helps to add visual content to your blog posts. Not only can they help break the monotony, but adding visual content also makes your posts more shareable and engaging. At the same time, they make it easier for web visitors to comprehend your posts. 

Here are a few tips you should consider when choosing images: 

  • Using pictures of actual people can lead to better conversion rates than using stock photos.
  • If you’re writing about a data-heavy topic, consider adding a graph to make your post much easier to understand.
  •  Always use high-quality images.
  • Always add captions to your pictures. Captions are an excellent help for seeing-impaired visitors. Plus, they contribute to your site’s SEO.
  • One of the most crucial blog format best practices you should keep in mind is to never include pictures in your post just for the sake of adding visual content to your blog. Ensure that every piece of visual content is relevant and has a purpose.

Always Format Your Posts

There is more to providing job seekers and employers with quality content than simply writing excellent blog posts. It’s also vital that your articles are formatted well. This makes it easier for your visitors to consume your content. As such, consider the tips discussed above to keep your visitors engaged and to encourage them to keep coming back for more. 

Do you need help writing blog posts that will help boost your recruitment agency’s credibility and online presence? We are happy to assist you! At Recruitment Traffic, we have a team of SEO experts who can offer you the online marketing solutions you need to grow and succeed. Please speak with us today!

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