24 Mar, 2022

A Recruiter’s Guide to Generating More Google Image Search Traffic

Did you know that you can leverage Google Image Search to drive organic traffic to your recruitment site? You might be delighted to learn that attracting Google Image Search traffic is not rocket science and the gains you can earn for minimal effort are pretty substantial. Also, if done correctly, you can generate more visits and leads to your site.

However, take note that traffic from this platform comes with specific problems. For starters, they might be irrelevant. Second, some visitors would just want to steal your images and put them on their respective websites. Either way, they could increase your site’s bounce rates.

To get the best results from this strategy, your goal is to build a strong relationship with the visitors you’ve obtained via Google Image Search. Then, you should take the steps needed to convince them to enlist your recruitment services. 

How to Generate Traffic with Google Image Search

To generate traffic via Google Image Search, you will need to optimise every picture posted on your website. Here are some pointers you should consider:

1. Add your content to Google’s Knowledge Graph

Research showed that you’re more likely to appear in search result pages for competitive keywords if your content is in Google’s Knowledge Graph. That being said, you should claim your business’s knowledge panel so you can submit info and images to the Knowledge Graph.

2. Make your own images

Consider creating original images for your website instead of using stock photos you’ve obtained from somewhere else. For example, you can take pictures of your staff and use them on your “Meet the Team” page.
Similarly, it’s a good idea to post original photos on your blog. However, make sure that they are relevant to the blog’s topic or have an illustrative purpose.

 3. Optimise your images

If you don’t have the time to create original images, don’t despair. You can still use non-original pictures for your recruitment site without resorting to stock images. But no matter what kind of pictures you’ll use, whether they are original or not, always make sure to optimise them before uploading them online.

a. Always use the correct filename

Ensure that the image file name is not just a string of random numbers or letters. Always add your target keywords to the image file name to let Google know what the picture is about. For example, if you’re targeting the keyword “finance jobs” with your webpage, the accompanying image should be named “finance-jobs.jpeg.”

b. Choose the best image format

The best image format will depend on the type of photo you have and how you want to use it on your recruitment site. Here are a few examples:
JPEG – highly recommended for larger pictures with lots of colours.
PNG – best for maintaining the transparency of your background images.
SVG – recommended for logos and icons as they allow you to resize them without losing quality through CSS or JavaScript.
GIF – used for moving images.

4. Ensure that your images are of high quality

To attract more Google Image Search traffic, always use high-quality pictures on your recruitment site. High-quality and clear images will look better when they show up as thumbnails on search results. This will enable them to attract more clicks from users. Also, other websites are more likely to link to your web pages and give you referral traffic if you have high-quality images.

5. Define image dimensions

Always indicate the height and width of your images. Web browsers can start loading a web page even before the images are downloaded, provided that they know the pictures’ dimensions. Therefore, defining image dimensions in advance can improve user experience and speed up page loading times.

6. Use alt tags

The alt tag shows up when the image fails to load. It also helps visitors who are visually impaired as it tells them what the picture is all about. SEO-wise, alt tags help make your web images more searchable. When you add keywords to them, people looking for images similar or relevant to yours will see them on Google Image Search results.

7. Resize the images

Ensure that your web images won’t hurt your page loading speed, which is a vital Google ranking factor. Pictures have a massive impact on your site loading times, especially if you’re trying to upload a large image. For this reason, you should always resize the images for how you want to display them. You can use editing tools, such as Adobe Photoshop, to resize your pictures and ensure that they will bring you significant Google Image Search traffic.

Take Advantage of Google Image Search

Google Image Search can be an excellent source of organic traffic for your recruitment site. Just make sure to have a sound SEO strategy in place to attract candidates and potential clients instead of random web visitors. Consider the pointers discussed above to obtain quality traffic for your site.

Do you want to drive more high-quality traffic and lead to your recruitment site? We can help. Please speak with us at Recruitment Traffic today, and our team of digital marketing experts will create an SEO plan tailored just for you.

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