20 Sep, 2022

The Dos and Don’ts of SEO for Recruiters

SEO for recruiters

With many candidates using search engines to find job opportunities, having an SEO strategy is undoubtedly a must. But are you using SEO for recruiters correctly? As you know, using an ineffective system is similar to having no strategy at all. If you’re not using the best optimisation practices, you’re just wasting your time and resources. 

To help you capitalise on the opportunities Google and other major search engines can offer, we at Recruitment Traffic have compiled a list of what you should and shouldn’t do when optimising your recruitment site for SEO. 

The Dos

1. Utilise long-tail keywords

Although long-tail keywords are less popular than broad-match keywords, they are more specific and relevant. Furthermore, they have a more precise search intent and less competition. Best of all, they target users who are further into the sales funnel. Incorporating long-tail keywords into your content gives you a bigger chance of attracting candidates and employers ready to enlist your services. 

2. Provide visitors with the best user experience

Even if you manage to convince people to click through your link, they are less likely to stay if they find your site not easy to use. Therefore, it’s in your best interest to provide visitors with the best user experience to convince them to stay, explore your recruitment site further, and eventually enlist your services. 

To improve user experience, here are a few tweaks you can implement quickly:

  • Make your content less intimidating to read by breaking up larger paragraphs and leaving plenty of white space around your text.
  • Use bullets or numbers to improve content readability.
  • Ensure the stability of page elements as your web pages load.
  • Provide navigation and internal links.
  • Add relevant images to your content. 

3. Insert page titles and descriptions

Also known as meta tags, page titles and descriptions are integral to onsite SEO. They appear on search result pages, enticing your target audience to click through and visit your site. They also tell search engines what your web pages are all about. 

For best results, limit your page titles to 50-60 characters. Likewise, meta descriptions should not be longer than 155 characters. More importantly, ensure they contain your focus keyword. 

4. Keep track and measure your progress

Because recruitment SEO is an ongoing process, it’s vital to keep track and measure your progress regularly. This will help verify if your strategies are working or not. At the same time, it enables you to determine the adjustments you need to make to improve your stats and get the results you want. 

The Don’ts

1. Place all keywords on one webpage

Never make the mistake of inserting all of your target keywords on one page. Otherwise, your web pages will compete against each other for traffic and search rankings. Furthermore, such a strategy would make your pages look spammy, and both search engines and web visitors would have a hard time understanding what each page is all about. 

Instead, focus on a specific keyword for each web page. You should also consider using relevant and semantically related search terms as your secondary keywords. Finally, ensure that keywords appear naturally in your pages’ content. If they don’t make sense to you, web visitors and even search engines are likely to have the same opinion. 

2. Have slow-loading pages

A three-second page loading time might not be that long. However, for more than 80% of web users, it’s enough for them to leave your website and look for information elsewhere. If this happens frequently, Google will think that you have irrelevant content. As a result, your recruitment site will receive lower search rankings. 

To stay on top of search rankings, you need to ensure that it takes no more than three seconds for your web pages to load. To speed up your page loading times, you can:

  • Cache web pages
  • Compress images
  • Switch to a better data server
  • Organise your code
  • Reduce redirects 

3. Panic when you experience a sudden dip in rankings

As experienced specialists in SEO for recruiters, we at Recruitment Traffic can assure you that a sudden decrease in search rankings or web traffic is not always a cause for concern. There’s always an explanation for such incidents, including Google experimenting or testing an algorithm update. 

Therefore, you need not panic when you see an unexpected decline in rankings. If you have concerns, it would be wiser to seek professional help instead of implementing drastic changes to your site on your own. 

Always Follow Recruitment SEO Best Practices

SEO is crucial to your success as a recruiter. Besides making it easier for employers and candidates to find you online, it also helps build your credibility and strengthens your authority as a recruitment expert. However, you have to follow and implement only the best SEO practices to ensure the best results. 

If you need expert assistance when optimising your recruitment site for search engines, we at Recruitment Traffic are happy to assist you. Our digital marketing specialists have built a track record for helping recruiters across the UK benefit from the opportunities Google can offer. Please get in touch with our SEO team today!

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