SEO for Recruiters: 8 Ingredients of a Search Engine-Friendly Recruitment Site
It is common for recruitment agencies to turn to social media to find candidates they can recommend to their clients. What many of them don’t know is that search engine optimisation (SEO) is actually the primary source of qualified traffic and leads, not popular social networking sites. Job seekers often start their journey with search engines, which is why you must understand the fundamentals of SEO for recruiters.
The recruitment industry is highly competitive. With the social restrictions placed by the Covid-19 pandemic, candidates these days are relying on the internet now more than ever to help them find employment opportunities. If you want to set your recruitment site apart from the competition so you can fully tap into a growing market, you have to make sure that it possesses the following SEO elements:
1. SSL certificate
SSL (Secure Sockets Layer) certificates ensure that your site is a trusted digital environment. Studies show that people are less likely to visit your site, much less give you their contact information, if your site isn’t secure. Therefore, reassure web visitors that your site is safe by obtaining an SSL certificate. This will also benefit your SEO since site security is a vital Google ranking factor.
2. Google Analytics
Site tracking is a vital part of SEO. It helps you gauge your web content and recruitment site’s effectiveness when it comes to attracting organic traffic and converting it into leads or clients. For this reason, you have to make sure that Google Analytics is installed on your website. This allows you to gauge how your site is performing with regards to your marketing or business goals. It also makes it easier for you to determine the areas you need to improve.
3. Relevant keywords
Make sure that you’re targeting relevant keywords. If you’re not, candidates are less likely to find you online. Always remember that your SEO strategy should start with keyword research. This will help you identify the search terms you should optimise your site with. It also enables you to determine the topics and the type of web content your target audience would find engaging and interesting.
4. Google Search Console
Google Search Console is a handy tool to have, especially if you’re keen on seeing your recruitment site on top of search result pages. It is a free service from the search giant that helps you monitor and fix vital SEO issues, including page loading speed, indexing, usability, and mobile-friendliness. It also tells you which keywords your recruitment site is ranking for, as well as the number of clicks and impressions you’re receiving and the click-through rate for each search term. With Google Search Console, SEO for recruiters is a breeze.
5. Readable URLs
To attract high-quality traffic, candidates (and potential clients, as well) should know what your service pages are all about by simply looking at their URL. This means you should edit your URLs to make them readable. Also, take the time to incorporate your focus keywords in your URLs to make them more SEO-friendly. However, ensure that your URLs are no longer than 80 characters, or they would hurt your page rankings.
6. GMB listing
Local clients and candidates often rely on Google to find job placements or new hires in a particular location. Therefore, if you want to corner the local recruitment market, you have to create a Google My Business (GMB) listing. A GMB listing is a considerable help to both your local and overall SEO strategy. It boosts your online visibility and credibility. Also, it enables you to generate more web and foot traffic for your business, which is a massive advantage if you have a physical location.
7. High-quality backlinks
When a significant number of websites are linking to yours, it sends a signal to Google that you’re a trusted industry authority. This is why you must build backlinks to your recruitment site. Aside from this, backlinks can also provide you with referral traffic, which increases your chances of finding qualified candidates and even potential clients.
8. Relevant content
Web content is a vital part of SEO for recruiters. After all, it is one factor that search engines consider when indexing and ranking your webpages. When writing web content, ensure that it is something that will provide value to your target audience. Also, make sure that it contains your focus keywords. Finally, format your web content well by breaking up large paragraphs into smaller ones and using subheadings, bullet points, and numbers to make it more readable.
Always Optimise Your Site
With a growing number of candidates and employers counting on Google and other search engines to help them find what they need, it makes perfect sense to optimise your site for SEO. By improving your site’s SEO, you’re making it much easier for people who require your services to find you. Therefore, ensure that your site possesses the vital SEO elements mentioned above to attract quality traffic and leads for your recruitment business.
Are you having trouble optimising your site for search engines? Don’t fret. We at Recruitment Traffic are happy to help. We can provide you with the digital marketing solutions you need to make the most of the opportunities Google can offer. Please speak with us today!
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