SEO – Timeline

Onboarding

(1-4 Days)

• You receive a project kick off email
• You setup your Direct Debit mandate
• You review and return your SEO Brief
• You provide access to assets such as your website and Google Analytics.

Briefing, systems and monitoring

(1-3 Days)

• SEO team briefing & admin
• Setup website uptime monitoring
• Define SEO goals
• Google Analytics and goal tracking configuration
• Search engine submission and console configuration
• Setup rank and traffic reporting system.

• You provide access to assets such as your website and Google Analytics.

Offsite SEO health-check

(1-3 Days)

• Manual penalties
• Algorithm hits
• Spam scores
• Low quality backlinks
• Disavow management

Keyword research and strategy

(1-3 Days)

• Keyword research
• Keyword grouping and mapping

Website performance review and competitor analysis

(1-5 Days)

• Review top performing web pages
• Competitor analysis.

Website content planning

(1-10 Days)

• Site content structure / hierarchy
• URL structures
• Supporting content review
• SEO landing page planning

Initial onsite / technical SEO

(14-40+ Days)

Thorough manual onsite / technical SEO audit. There is far too much to mention here, we check and work on a list of over 140 points, each often affecting many pages. Depending on the size of the website and its complexity this can be anywhere from a few days to a few months work.

Some of the top level things we look at include the blog, internal linking, metadata, tracking, user experience, conversion optimisation, indexation, canonicalisation, xml sitemap, URLs, robots.txt, site speed, schema, 404s, broken links, alt tags etc.

Initial offsite SEO

(2-6 Days)

• Backlink profiling
• Anchor text profiling
• Lost / broken backlinks
• Email outreach setup
• Citations
• Competitor backlinks analysis 

Ongoing onsite and offsite SEO

(Ongoing)

The actions we make on an ongoing basis will differ depending on what is the highest priority for SEO progression at any particular time. However, here’s a top level list of typical actions we take:

• Analysis of current ranks and results.
• Analysis of backlink profile.
• Diversification backlink building (mixture of types / methods)
• Guest-posts and niche edits – Outreach to relevant high authority / quality all real websites requesting article placement or edit adding appropriate backlink to your website.
• 2nd tier backlinks.
• Internal linking
• Metadata management.
• Content optimisation.

Reporting

(Ongoing)

To become most cost effective, SEO requires constant testing, monitoring and attention. Our objective is to show a steady improvement in quality, quantity and ROI.

We’ll be in touch on a regular basis with summaries of what we’re working on and the results we are achieving. Plus once per month you will receive a report detailing your website’s performance. Generally your first report will come in month 2 after we have started off-site promotion.