Recruitment Marketing Resources and Tools for Finding Candidates for Your Clients
If you’re a recruiter who’s constantly tasked to help small to medium-sized businesses fill in job vacancies, you probably know how challenging it is to compete with more prominent recruitment firms and organisations. With their unlimited resources, it is easier for them to find candidates who possess the experience and qualifications they need.
However, this doesn’t necessarily mean that you are always at a disadvantage. There are recruitment marketing resources and tools you can use to beat the competition. At Recruitment Traffic, we have compiled a list of tools that can give your recruitment drive a boost so you can successfully secure highly experienced and qualified talents for your clients. Let’s take a look at them.
1. Google Analytics
First off, Google Analytics. This free tool can help you determine the online channels that are bringing candidates to your recruitment site. It tells you if you’re getting more visitors from your website or paid ads.
The information you obtain from Google Analytics is highly valuable as it helps you make intelligent decisions regarding where you should spend your marketing budget. It also tells you which of your online channels, such as SEO, Google Ads, and social media pages, require more of your time and attention.
Best of all, Google Analytics helps you better understand candidate behaviour. It enables you to identify which part of the recruitment funnel is preventing them from joining your talent pool or which of your messages resonates well with them. This allows you to quickly identify the adjustments you need to make instead of blindly trying different strategies to get the results you want.
2. Recruitment CRMs
Businesses are not the only ones who can use customer relationship management (CRM) software. Even recruiters like you can take advantage of the many benefits this tool can provide. Recruitment CRMs are a must-have if you want to have a candidate-centric recruitment process.
Recruitment CRMs help you provide job seekers with a better candidate experience by allowing you to automate your interactions with them regardless of the communication channel they are using. It also helps you convince passive job seekers to either join your talent pool or obtain your recruitment services.
3. URL tracking tags
URL tracking tags are handy as they help you identify where your candidates are coming from. They also help you determine if there are marketing activities you need to phase out because they aren’t bringing in any job seekers.
As the name implies, you attach these tracking tags to the URL of job ads or recruitment pages to start collecting data about them via Google Analytics and other web-tracking tools. You can use Google’s URL builder to attach these tags to your URLs.
4. Programmatic job ads
As you may know, online job postings have been around since the internet became available to everyone. While they may be old and outdated, they remain an effective way to let candidates know about job openings.
Programmatic job ads are the latest incarnations of online job postings. But unlike their predecessors, they utilise various tools and strategies, such as A/B testing, algorithms, and artificial intelligence, to enhance the process of finding qualified job seekers. Using programmatic job ads makes your recruitment process more effective and less time-consuming.
What’s more, you can use these recruitment marketing resources with Google Ads and other pay-per-click platforms to minimise your expenses. Every time a person applies via PPC ads, the programmatic job ads would record it and use the data it gathered to optimise that campaign. Also, once a particular ad hits your target budget, it will be automatically shut down so it won’t incur more expenses.
5. Content marketing
These days, recruiters and employers are not the only ones who are doing their research. With the recruitment process going digital, especially in light of the global pandemic, candidates also use various online tools, such as search engines and social media, to learn more about the vacancies they want to fill in and the companies they want to be a part of.
This is why content marketing is considered a valuable tool for recruiters and employers alike. They can educate candidates about what they can offer through relevant web content, such as articles, videos, and infographics. It also allows them to build relationships with future employees.
Use These Available Tools and Resources to Your Advantage
With a wide array of marketing tools and resources that you can use, you can give your recruitment drive a boost, regardless of how big or small your budget is. Just make sure to pair them up with a solid online marketing strategy to get the results you’re expecting.
If you need help creating an SEO or Google Ads campaign that will help you find highly qualified talents for your clients, we at Recruitment Traffic can help. We can provide you with award-winning digital marketing solutions that can help you achieve your business goals. We’ll be happy to create a bespoke plan for your recruitment agency. Please speak to us today!
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