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psatraining.org.uk

2nd – September – 2021

Your SEO Score Is…

%

An SEO score under 50% is below average and generally well behind those leading the market online.

As a result your website will be receiving only a small amount of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.

SEO Score Summary
This report was manually produced by one of our SEO experts, yes an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.

Domain:

psatraining.org.uk

Domain Age:

6 Years

Target Location/s:

Peterborough

Target Search Engine/s:

Google.co.uk

  • Google Reach 0% 0%
  • Onsite SEO 41% 41%
  • Offsite SEO 0% 0%

Google Reach

Your Google Reach score represents how successful your website is at reaching prospects who are searching for your offering online.

This data is based on your market specific keywords and how well your website performs in Google’s organic search results.

Searches Per Month

%

Your Google Reach Score

  • Google Rank Score 0% 0%
The following 10 keywords / phrases are specific to your business offering, if there are others that you believe are more suitable, let us know so that we can update this report accordingly.

Keywords Researched

Your top 10 target keywords and current Google ranks
apprenticeships for 16 year olds Not in top 100
car apprenticeships Not in top 100
motor apprenticeships Not in top 100
admin apprenticeships Not in top 100
business administration apprenticeship Not in top 100
motor vehicle apprenticeships Not in top 100
admin apprenticeship Not in top 100
office apprenticeships Not in top 100
customer service apprenticeship Not in top 100
apprenticeships peterborough Not in top 100

%

Keyword Difficulty Avg.

[Low / Medium / High]

Keyword Difficulty Avg.

  • Traffic Share Score 0% 0%
The following results show which websites are gaining the most traffic from people searching for your target keywords on Google.

Your Traffic Share Percentage: 0%

These are your top Google SEO competitors

Many may not be direct business competitors, they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.

Traffic Share
uk.indeed.com 20%
gov.uk 12%
apprenticeships.gov.uk 6%
princes-trust.org.uk 6%
ratemyapprenticeship.co.uk 5%
careerpilot.org.uk 4%
ucas.com 3%
bmw.co.uk/en/index.html 3%
gov.uk/government/organisations/department-for-education 3%
peterborough.ac.uk 3%
Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…
Onsite SEO
Onsite SEO is all about getting your website perfect in the eyes of Google.

It’s not just about content and including keywords in your copy and metadata, onsite SEO goes far deeper and more technical than that.

Then there’s user experience and conversion optimisation, the list goes on. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.

%

Content & Technical SEO Ranking Factors
Q
Target Keyword Landing Pages

Non Google Friendly URLs

Links to Missing Pages (404s)

Missing Canonical Tags

Missing Meta Title Tags

Duplicate Meta Title Tags

Too Long Meta Title Tags

Too Short Meta Title Tags

Missing Meta Description Tags

Duplicate Meta Description Tags

Too Long Meta Description Tags

Too Short Meta Description Tags

Missing Header 1 Tags

Duplicate Header 1 Tags

Noindex Tags Needed

Missing Alt Tag Text

R
WWW Canonicalisation
R
XML Sitemap
R
Robots.txt In Use
User Experience & Conversion Optimisation

Page Load Under 5s

R
Mobile Responsive
R
HTTPS Secure
R
Telephone Number On All Key Pages
R
Contact Forms on Key Pages
R
Email Address on Key Pages
R
Live Chat on Key Pages
R
Lead Capture / Magnets Where Needed
Offsite SEO
Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors, however the most important by far are backlinks.

Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high value backlinks coming from many different websites will usually rank higher than an otherwise equal website with fewer or lower quality backlinks.

Doesn’t Google ignore backlinks nowadays?

No, Google heavily relies on backlinks. Backlinks and content are the most important ranking factors. Google only ignores links from irrelevant, low quality pages and websites that brings no value to internet users.

%

Your Current Backlink Profile
Domain Domain Rating Referring Domains Backlinks
psatraining.org.uk 0.1% 11

20
Competitor Backlink Comparison
Domain Domain Rating Referring Domains Backlinks
uk.indeed.com 91% 202800 272.5M
gov.uk 93% 535600 263.7M
apprenticeships.gov.uk 74% 2500 85200
princes-trust.org.uk 80% 10100 1M
ratemyapprenticeship.co.uk 60% 748 46100
careerpilot.org.uk 59% 1200 16300
ucas.com 81% 29700 2M
bmw.co.uk/en/index.html 75% 7100 923400
gov.uk/government/organisations/department-for-education 83% 22100 11.8M
peterborough.ac.uk 41% 624 10400

Note: These are the top 10 and you are positioned 0

Your Target Backlink Profile
Domain Domain Rating Referring Domains Backlinks
apprenticeships.gov.uk 74% 85200 2500
Local SEO
accountants birmingham
Keyword: [Insert Keyword Here]
Keyword: [Insert Keyword Here]
So, what can we do to help turn things around?
Our formula for success can be broken-down into 5 key areas:
  1. We gain a high-level insight into your business / target market and then leverage it to maximise on ROI.
  2. We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
  3. We take a ‘Content Is King’ approach, because we know that high quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
  4. We focus on quality and consistency across every smallest aspect of your SEO. For continued success SEO requires a consistent improvement of the ranking factors that matter most to Google and search engines.
  5. We provide a 100% done for you service, this is vital because it allows us to confidently guarantee results knowing nothing can get in our way.
Your website’s top SEO priorities

Each SEO project is individual, and it’s essential it’s treated that way.

There’s well over 250 SEO ranking factors and we work with them all, but we’ll prioritise those that will provided your specific site with the most significant rank improvements, here’s a short starting list.

R

[Strategy

This website is not taking advantage of the huge opportunities that Organic traffic provides.

It’s not possible to get SEO right by just following a handful of SEO basics. To fully maximise on this opportunity it will require a bespoke strategic approach that covers all of the 250+ SEO ranking factors.]

R

[Technical SEO

Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements and they must all work towards improving the signals and trust of your website.
R

[Keyword Cannibalisation

Google is currently struggling to know which of your website’s pages to display in its results pages. We see this a lot and it is essential it is tackled.]
R

[Canonicalisation

Multiple versions of the same content is being indexed by Google, this dilutes our position so we must fix this by implementing a canonicalisation strategy.]
R

[Restructure URLs

URLs are an essential part of the signals we use to tell Google what are content is about. URLs must be easy to ready, precise, explain page content and site structure / hierachy.]
R

[Low quality backlink cleanup

  • We will review all current backlinks, and disavow any that are working against us.
  • Backlink anchor text ratios must be varied and represent natural patterns.]
R

[Authority / backlink building

  • High quality ‘white hat’ backlink building will be essential, our SEO competitors have more or better quality websites linking to them.
  • We will focus on guest posts and niche edits as these are by far the most powerful, we will also diversify our link profile with foundational links.
  • We check to see if we have lost any backlinks that can be retrieved.
  • Backlinks need to be shared more naturally across a greater number of internal pages]
R

[Internal linking cleanup / restructuring

By utilising a silo internal linking structure, the site will start benefiting from the high quality blog content.]
R

[SEO landing page production / optimisation

Google’s aim is to place only the very best content at the top of its results pages. We must produce pages that are perfectly formed for the keywords we want to rank for.]
R

[Geo location SEO pages

Google needs pages that are perfect for the keywords we want to rank for. For location keywords we will need to produce and optimise Geo Location specific pages.]
R

[Fix key content gaps

Your website is missing key pieces of content. By filling these gaps we will build trust with Google and your target market.
R

[Metadata optimisation

Metadata is essential to our SEO success because it’s used by Google to decide which pages to show on its results pages and searches use it to choose which pages they click through to.
R

[International SEO

We will optimise your site and content so that Google knows which content to serve to which particular locations / languages.
R

[SEO supporting content / blogs

We’ll utilise high quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.
R

[Citation cleanup / building

We need to audit and fix errors with your current internet citations and also build new foundational and niche specific citations.
R

[Local SEO / Google My Business

  • Google My Business profile optimisation
  • GMB photos
  • GMB posts
  • GMB Business Site
  • Local optimised content
  • Citations

SEO is a Marathon

Not a sprint…

But we know how to

win the race!

How long and how much?

Our suggested budget is based on providing realistic results within a realistic timeframe.

Monthly Investment Monthly Hours Initial Goal Est. Time to Reach Goal

£[x]

+ VAT /month

 xx hrs /month [Page 1 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[x] months

£[x]

+ VAT /month

 xx hrs /month [Page 1 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[x] months

£[x]

+ VAT /month

 xx hrs /month [Page 1 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[x] months

£[x]

+ VAT /month

 xx hrs /month [Page 1 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[x] months

£[x]

+ VAT /month

 xx hrs /month [Page 1 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[x] months

Average results we achieve in Less Than 3 Months

%

Increase in Candidate Applications / Client Enquiries

Google Ranking Increase

%

Increase In Organic Visits

Recent Client Results

At the end of the day it is only the results that count.

We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.

Traffic

(keyword data hidden to protect client intellectual property / advantage)

2018 GA graph
GA graph
2019 GA graph
google analytics graph
analytics graph
2017 GA graph

Ranks (Google)

(keyword data hidden to protect client intellectual property / advantage)

keyword research
graph
keyword ranking
keyword research
keyword ranking
keyword list
google keyword list

Qualified Google Experts…

As Google and Bing partners, we are proven and qualified Google Experts, each year we re-qualify by keeping up to date with the latest advanced techniques and then we sit Google exams to retain our expert partner status.

Our No-risk Rank Promise

We take SEO seriously, that’s why we have the confidence that our techniques will work!  We promise that you will have higher Google rankings or organic traffic within the first 30 days or we will work until you do, for free!

How to get your SEO started…

If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…
  1. Receive an SEO Audit
  2. Choose a package
  3. Sign the service agreement.
Which package would you like to go with?