How Recruiters Can Get Good Google Rankings by Improving Their Content
Many businesses, recruitment agencies included, often struggle with content creation. Because of their already packed schedule, it can be hard for them to find the time and energy to sit down and come up with quality content that would please both their target audiences and Google. However, content is an essential part of SEO, especially now that the search giant has focused its attention on web content so it can provide users with more relevant and accurate search results. Therefore, if you want your recruitment website to rank well on Google, you should take the time to produce quality content.
Quick Tips on Creating SEO-Friendly Content for Your Recruitment Site
Indeed, consistently producing SEO-friendly content for your website can be a challenge. Fortunately, you can always hire experts to do this task for you. Also, you can follow these pointers to get better results.
1. Always remember that more isn’t always better
Longer content often ranks higher on search engines. However, creating pages and pages of content every day doesn’t always guarantee that you’ll automatically get good search rankings on Google. Because of this, you shouldn’t obsess over the length of your articles or blog posts. What you should prioritise is your content’s capability to answer your target audience’s questions.
When creating content for your blog or main website, always consider your readers. It helps to ensure that every article or blog post you create has enough information to answer your audience’s specific questions. For instance, when creating webpages for the recruitment services you’re offering, you only need to provide a brief yet informative description of a particular service so candidates and employers would know what to expect. You don’t have to produce a very detailed write-up composed of hundreds of words unless it is what your target audience wants.
While creating lengthy content can help boost your rankings, you don’t have to do it every time. Given how complex Google’s search algorithm is, content length is not the only factor that can influence your site’s search rankings. As such, you should make your audience’s needs one of your priorities, not how long your web content is.
2. Identify what your audience wants
Produce content that your target audience is looking for to improve your site’s search rankings. Identify what they want by researching prevailing search trends and volumes in the recruitment industry. You can use tools such as Google’s Keyword Planner to aid your research. By doing so, you can determine the search terms your prospects are using to find recruitment services online. At the same time, it allows you to identify how popular and competitive the keywords you are targeting.
3. Research keywords relevant to your target search terms
Here’s another strategy to help you determine keywords that you can use in your content. Type in one of the keywords/key phrases you want to rank for on Google. Then, scroll down the search result page until you come across the “People also ask” suggestions.
When you click on a tab, Google will populate the list with more related searches. This should give you plenty of ideas and inspirations you can use when creating your content. You can also use these suggestions to have a better grasp of your audience and understand how they can find your services on the Internet.
4. Visit online forums and communities
One of the common challenges of content creation is finding topics you can discuss. If you have run out of topics to discuss, you should try visiting forums and online communities. This should give you an idea of what interests your audience. For instance, you can go to Reddit.com and find a subreddit about recruitment or finding jobs. It will help you determine what sort of questions job seekers and employers are asking.
Remember, if your target audience is relying on online forums and communities to have their questions answered, there’s a significant chance that the solution they require doesn’t exist online yet. Now is your chance to get your name out there and establish yourself as a recruitment expert.
5. Always consider your audience first
There’s a rule in SEO that says “write for humans, optimise for search engines.” This means that you should avoid adding too many keywords to your webpages and blog posts. Otherwise, you run the risk of putting your audience off and potentially earning a penalty from Google, which could lower your search ranking.
To improve your search rankings, write engaging content that incorporates the keywords or key phrases you’re targeting. If you don’t want to repeat or use the same keywords over and over again, you should identify words or phrases that are semantically related to them. Then, use them sparingly in your content to prevent it from sounding too “spammy.”
Boost Your Rankings with SEO-Friendly Content
Content is a crucial component of SEO. Therefore, if you want to get good search rankings on Google, you should take the time to craft quality and SEO-friendly content. However, many recruiters often find it challenging to produce SEO-friendly content regularly. As such, it’s best to seek professional help and consider the pointers discussed above to get the results that you’re expecting.
At Recruitment Traffic, we want to help you leverage the power of Google so you can find more leads for your business. This is why we’re more than happy to help you create SEO-friendly content that is tailored for your specific needs. With our help, you can enjoy more online visibility, get better search rankings, and attract more candidates and potential clients. Contact us today.
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