Candidate Resourcing: 3 Key Pointers Recruiters Should Remember
Having a steady stream of qualified candidates is one of the secrets to being a successful recruiter. Because you’ll need lots of skilled and experienced professionals you can recommend to your clients, it’s important to have a wide and deep talent pool. However, finding quality candidates is easier said than done. With so much online competition these days, you’ll need to find an effective way to stand out from the rest.
But how exactly can you run a solid candidate resourcing strategy that will allow you to attract dozens of job hunters for your recruitment business?
How to Generate More Leads across Various Online Platforms
There is no single formula when it comes to candidate resourcing. However, there are steps that you can take to ensure your success. If you want to attract more job seekers, here are some important tips you should consider.
1. Use social media to your advantage
Social media has significantly changed the way we communicate with each other. This is why if you’re not on any social networking platforms, now is the perfect time to get started. However, simply having a social media presence won’t guarantee that you’ll easily find people you can recruit. Beyond opening an account, you must also know how to play the game.
A report by the Software and Information Industry Association revealed that 96% of marketers use social media to create brand awareness. However, many of them struggle to obtain the results they want. To make the most of what social media can offer, first, you must ensure that you’re on the right platform.
LinkedIn is the most popular choice for recruiting personnel. Specifically designed to become a professional social networking site, it has at least 500 million users and 10 million job postings. Creating and expanding your presence on LinkedIn is an effective way to get those enquiries coming.
Facebook is great for engaging and building trust with your target audience. Just recently, it introduced a new jobs feature where employers can post job listings on the “Jobs” tab of their profile. Job seekers can also now apply directly on Facebook with the new update.
Instagram may not be a traditional choice when it comes to candidate resourcing. However, this social media platform does have its uses. If you’re targeting candidates in visual industries such as photography, interior design, graphic design, and architecture, this social media platform is an option to consider. You can also use its direct message feature to communicate with job hunters.
Instead of using Twitter to hire candidates, what you can do is share new job postings on this social media platform to generate more enquiries.
2. Reach out to your target audience
Once you have created brand awareness and generated audience interest through social media, what you can do next is to reach out to your prospects. Talk to them and engage them on a more personal level. What’s great about networking these days is that you don’t have to do it in person. You can utilise your online channels, such as your website and social media accounts, to build trust with your prospects.
Reaching out personally and being genuine with your target audience is a great way to endear yourself to them. People generally love it when others take a sincere interest in them. If you show prospects that you care about them as a person and not just because of their skills and what they can offer, they are more likely to trust you and sign up for your services.
3. Create quality content
No matter how big or small your recruitment business is, content marketing should be an integral part of your digital marketing strategy. There are two main reasons why you should create quality content:
Content is a vital component of SEO
Content and search engine optimisation go hand in hand. Because Google seeks to provide users with the best and most accurate search results, it rewards websites that offer relevant, useful, and informative content. If you want to rank well on Google and other search engines, which makes it easier for your prospects to find you online, creating quality content that fulfils your audience’s needs is certainly a must. This way, you can succeed at candidate resourcing.
Content helps build audience trust
Good content is what makes your audience keep coming back. It helps build your credibility and reputation by showing your prospects that you’re an expert in your field who can solve their problems.
To create quality content, you must know who your audience is. This can help you identify relevant topics that both job seekers and employers would be interested in. It can also help you determine the keywords you should incorporate in your blog posts, infographics, videos, industry reports, and other pieces of content that you will publish online.
Candidate resourcing is essential to the survival of any recruitment firm. By using the power of social media, reaching out to your audience, and creating quality content, finding skilled and experienced individuals you can recommend to employers or add to your talent pool is a walk in the park. So make sure to follow the pointers above to help your recruitment business flourish and succeed.
At Recruitment Traffic, we can help you create an online candidate resourcing strategy that can help you achieve your business goals. Contact us today to obtain digital marketing solutions that work.
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