Search Advertising – Timeline

INITIAL PROJECT SET UP – (10 working days)

Kick off

• You are assigned a dedicated project manager and receive a project kick off email.
• We share project information and you provide review / feedback / approve.
• You provide requested branding and marketing assets.
• You provide us with access to key systems / platforms
  • Google Adwords (if you already have an account)
  • Bing Ads (when appropriate)
  • Google Analytics
  • Your Website / landing page system
• We advise you on how to add your payment details to the advertising system.
• Setup your Direct Debit mandate for payment of management fees.

Website / landing page preparation

• We advise you on any required website and content improvements.
• We defined and create Google Analytics Goals.
• We install website analytics and conversion tracking codes.
• When required we work together to produce campaign specific landing pages.

Initial research and advert campaign building

• We perform in-depth market and target audience research.
• We perform in-depth keyword research.
• We write search adverts including variations for A/B split testing.
• Configure general campaign settings such as;
  • location and language targeting.
  • Advert scheduling.
  • Search campaign structure (Ad sets and adverts).
  • Retargeting (when appropriate)
  • Display Network (when appropriate)

Visual Advert Design (for display or retargeting campaigns only)

• We perform industry / sector / offering visual research.
• We write and develop advert messaging.
• We designed your adverts for you to review / feedback / approve.
• We layout all advert sizes and content variations.

Review and development

• We present to you our draft adverts and trigger keywords
• Taking your feedback we develop the campaign and prepare for launching

Your campaign is launched!

OPTIMISATION – (monthly)

To become most cost effective, Search Advertising campaigns require constant testing, monitoring and attention. Our objective is to show a steady improvement in quality, quantity and ROI.

• Research to identify new advertising opportunities

• Keyword analysis and optimisation

• Audience analysis and optimisation
• Click through rate and quality score optimisation
• Cost Per Click monitoring to help you receive the cheapest possible price
• Advert content performance optimisation and A/B split testing
• Visual advert design optimisation and A/B split testing (when appropriate)
• New visual advert design (when appropriate)
• Budget management including impression, share and lost budget
• Google analytics and conversion tracking analysis
• We produce monthly reports detailing all KPIs and essential data.