Google Ads Case Studies

Overview

Nurses.co.uk is a nursing jobs & careers site which provides nursing and care professionals with jobs, courses, and advice. It is the UK’s number one nursing jobs and careers site, and it has a thriving community of nurses, midwives, care assistants, and other care professionals who share their wisdom and advice.

Approach

The client came to us looking to dramatically increase the number of nursing candidate applications and registrations they received via the website, utilising Google Ads for quick exposure.

During the initial discussion, we highlighted the most valuable sectors for the client before creating specific campaigns, ad groups and adverts, which allowed us to effectively target each sector and demographic with targeted messaging.

Overview

Mandeville Recruitment Group is one of the UK’s leading consultancies, specialising in retail, hospitality, and sales recruitment. Despite being a prominent name in the recruitment industry, Mandeville came to us at Recruitment Traffic to increase their monthly enquiries and boost their online visibility.

Approach

As this client is in a highly competitive sector, we created campaigns targeted both to their local and national areas. This enabled us to improve their local prominence and gain enquiries in a less competitive environment whilst increasing their visibility and success nationally without putting ‘all eggs in one basket’.

Overview

CMD Recruitment is a recruitment agency based in Wiltshire, England. They offer a range of services to job seekers and businesses, including permanent and temporary recruitment and executive search.

Approach

This client came to us after running Google Ads with another agency for some time. We started with a thorough audit of the client’s past advertising campaigns. Past data helps with future planning, but we always build new campaigns from the ground up to ensure they are set up for maximum impact. Their new campaigns include an advanced bidding strategy, improved location targeting and a focus on higher-value keywords. This has resulted in a significant improvement in campaign efficiency, results and a reduction in budget waste.

Overview

Healthcarejobs.ie is a website that lists nursing, medical and healthcare jobs in Ireland. They provide a searchable database of jobs and tools to help them create and manage their profiles. For employers, Healthcarejobs.ie offers a variety of advertising options to help them reach suitable candidates.

Approach

The client approached us looking to increase candidate applications. We began our work by creating target candidate profiles to help us reach the right audiences and gain the most valuable and relevant applications. This gave us the information we needed to develop specific and focused ads for each health sector that the client services.