23 May, 2022

5 Key Benefits of Local SEO for Recruiters

Local SEO for Recruiters

Whether you’re running a seasoned or a newly established recruitment firm, you must continue building brand awareness online to ensure your growth and success. The more online visibility you have, the more likely you are to attract potential clients and candidates. This is why besides investing in paid ads and standard SEO, you should also consider utilising local SEO for recruiters. 

What’s the Difference between Standard SEO and Local SEO?

Both standard SEO and local SEO can improve your search rankings, which can help boost your online visibility and generate web traffic and leads. However, what makes them different from each other is the audience they are targeting. 

Standard SEO is made up of various on-page and off-page optimisation strategies that make it easier for employers and job hunters in the UK or even certain parts of the world to find you online. Local SEO works the same way. It utilises the same strategies, such as keyword research, link building, and content marketing, to get the results that you want. 

However, the difference between the two is that local SEO targets employers and candidates on a much smaller search radius. It enables you to pinpoint audiences in specific locations, which is more effective and cost-efficient if you’re a small or medium-sized recruitment firm focusing on prospects from a particular city or region. 

Why is Local SEO Vital to Recruitment Agencies?

Any small to medium-sized businesses and enterprises, such as recruitment agencies, can benefit from local SEO. If you want to gain the attention of employers and candidates from a specific area, here are some of the reasons you should optimise your website for local search. 

1. Local keywords get more visibility and higher search rankings

Most people tend to search for information or services near them, especially these days where government restrictions hamper our movement due to the Covid-19 pandemic. Studies showed that a staggering 93% of people use the internet to find local businesses. Also, research by Google showed that 76% of people who looked up nearby businesses on the internet visited their physical location within the day. 

If you’re targeting local employers and job seekers and you have an actual business location, it makes sense to utilise local SEO instead of standard or national SEO. Using local keywords in your web content and other online marketing campaigns enables you to better position yourself where your prospects are looking. This increases the chance of potential clients and candidates noticing and finding you online. 

2. There is less competition

One of the most significant benefits of local SEO for recruiters is less competition. With national or standard search, you’re not just vying for the attention of thousands of employers and job seekers. You’re also competing with every recruitment firm in the UK. 

While your audience may be much smaller with local SEO, you don’t have to deal with dozens of competitors. Also, the employers and candidates you can attract are more targeted and of higher quality, which significantly increases your chances of receiving more enquiries. 

3. You can enjoy bigger savings

Optimising your recruitment site for local search offers a more cost-effective way to promote your services. You don’t need to spend a significant amount of money to use online platforms that can help you spread the word about your recruitment firm. For instance, it won’t cost you to create a Google My Business page or post on online business directories. You just need to exert a bit of time and effort. Through local SEO, you get to save more money, which you can use to grow your business or explore other marketing channels. 

4. You can build better relationships with clients and candidates

Besides using local keywords and posting on online directories, local SEO for recruiters involves building local backlinks. One way to get quality links back to your recruitment site is to sponsor or participate in community events. When you host a charity drive or join a local job fair, the event’s organiser will link back to your site. 

Quality backlinks from event organisers are just the icing on the cake. One of the most significant benefits of sponsoring or joining local events is that you also get to interact with job seekers and business owners personally. This allows you to gain their trust and build better relationships with them, which could translate to more clients and enquiries down the road. 

5. You can greatly improve your conversion rates

One of the challenges many recruitment firms face is successfully converting web visitors into clients. Fortunately, this is something local SEO can help you with. Research showed that 80% of local searches end up in conversions. This means of the ten people who visited your recruitment site, eight of them are likely to sign up for your services or join your talent pool. Because local SEO drives more targeted web traffic to your site, it is much easier for you to keep your conversion rates high. 

It’s Time to Optimise Your Recruitment Site for Local Search

With stiff competition these days, it is your job as a recruiter to boost your online visibility to make it easier for your prospects to find you. This is why if you haven’t optimised your recruitment site for local search, now is the best time to do so. By attracting and driving high-quality and targeted local traffic to your site, you are more likely to convert visitors into clients or members of your talent pool. 

If you don’t know when or how to start with local SEO, we at Recruitment Traffic are happy to help. Specialising in providing recruitment agencies with tailored online marketing solutions, our team can offer you the expert assistance you need to build better brand awareness and generate quality traffic and leads. Please speak with us today. 

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