4 Mistakes to Avoid When Running Recruitment Ads on Google
As a recruiter, attracting a substantial amount of traffic and leads can aid your success. However, achieving this particular goal can be challenging through organic search alone. For this reason, it helps to use other online marketing strategies to supplement your ongoing SEO efforts so you can pique the interest of more potential clients and job candidates.
Using recruitment ads on Google is a useful strategy for generating more web traffic and leads. Through well-written and well-placed Google Ads, you’ll be able to promote your business, expand your reach, and attract more leads for your site.
Mistakes You Shouldn’t Make When Running Google Ads
Keep in mind that it can be easy to make mistakes with Google Ads, especially if you’re a beginner. For this reason, you need to educate yourself so you can avoid blunders that could cost you a significant amount of time and money. To help you out, here are some of the most common Google Ads mistakes you shouldn’t make.
1. Inserting too many keywords in a single ad
Keywords are the backbone of any Google Ads campaign. They help you reach your target audience by linking your ads to your prospects’ search queries. It is good practice to use several keyword variations in your campaign. However, make sure that you don’t overdo it as it can harm your chance of success.
You should separate your keywords and put them in more specific ad groups. For instance, if you want to attract companies looking specifically for chemical engineers, consider creating an ad with the keywords “chemical engineer” and their variations, such as “chemical engineer Northampton” and “experienced chemical engineers.” This should make your ads more accurate and relevant.
2. Using broad match keywords
Another mistake you should avoid is failing to choose the right keyword match type. When running recruitment ads on Google, always select the right match for the keywords you’re targeting. Failure to do so can lead to more significant expenses since your ads are showing up for irrelevant searches.
You should particularly avoid using broad match keywords in your campaign. When you do, you’re telling Google to display your ads for searches it thinks are relevant. For example, if you use the keyword “recruitment” in your advertisements, your ads will likely show up for any search queries connected to it. These search queries could include those related to services that you might not be offering.
3. Running only one ad per group
When running a Google Ads campaign, it helps to manage at least three ads. It allows you to split-test your ads and see which of them resonate well with specific groups of people. While running multiple ads may bring added work, it can help you create more useful and compelling ads. In return, it allows you to obtain better results and a more substantial return on investment. Also, it helps you identify the ads that are performing poorly, making it easier for you to implement the necessary adjustments or create better variations to get the results that you’re expecting.
Besides using multiple ads in your campaign, you should ensure that each of your advertisements has a call to action or CTA. The CTA is an integral part of Google Ads because it aids in your conversions.
Be direct and specific with your CTAs. It helps to tell your target audience exactly what they need to do as it eliminates confusion. If you want to get more leads for your recruitment business, consider using the words “learn”, “discover,” or “sign up” in your CTAs.
4. Combining your search campaign with your display campaign
One crucial mistake you should avoid is combining display and search campaigns when running recruitment ads on Google. Since the search giant makes money off your ads, its primary goal is to show them wherever possible. Because of this, your ads are programmed to show up on both the display and search networks by default.
To prevent your ads from showing up almost everywhere, ensure that you separate your display and search campaigns. Uncheck the default option so your ads will be displayed only when someone uses your target keywords on their search queries. This should help you avoid substantial marketing expenses and prevent Google from flagging your recruitment advertisements as irrelevant.
Pay Close Attention When Running Google Ads
Running Google Ads can help supplement your existing organic search campaign, allowing you to attract more web traffic and leads for your recruitment business. However, you have to pay close attention so you won’t make unnecessary blunders that could cost you a significant amount of time and money. As such, make sure to avoid the mistakes discussed above so you can get the results that you’re expecting.
At Recruitment Traffic, we can help you leverage the power of Google Ads, so you can attract more web traffic and generate more leads for your recruitment firm. Contact us today.
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