23 Aug, 2022

10 Practical SEO Rules for Recruitment Blog Optimisation

Adding new blog posts to your recruitment website would greatly help your search engine optimisation (SEO) efforts. It can improve your website’s visibility and organic search engine rankings. It can make your website an authority in the industry by enabling you to provide relevant solutions to clients and job recommendation to candidates.

Boost your recruitment content in the search engine rankings with these 10 SEO tips  

But did you know that you can also use SEO on your blogs? Here are recruitment blog optimisation tips to help you increase your search rankings and attract prospects. 

1. Focus on long-tail keywords that match the clients and candidates’ intent 

You can no longer include too many keywords in the blogs if you want to rank. If you do that, Google may interpret your actions as keyword stuffing. This can result in penalties for your site. 

Instead, focus on making blogs that provide an excellent reader’s experience for the client or candidate. If you’re adding keywords to the content, include them naturally and don’t force it. Whilst this will require some effort, it is worth it since it can help boost your ranking. 

Include one to two long-tail keywords in the recruitment post. 

Is it necessary to incorporate long-tail keywords? 

They often consist of more than one word. These keywords are useful since they keep your blog concentrated on the particular goals of the clients and candidates. For example, the key phrase ‘how to recruit female web designers in the UK’ is more SEO-friendly than ‘web designers.’ 

Also, people who typed in long-tail keywords often stay longer on your website. They want to read the information you can offer. They are the ones who will provide the online traffic you need. Your blog’s purpose is to turn these visitors into clients or candidates.   

2. Include relevant keywords in your recruitment content 

You’re now ready to add a keyword or two to your content. However, you need to put those words in the right place if you want the post to rank.  Consider incorporating the keywords in these areas: 

  • Title Tag or headline – This section is the first thing that search engines and the audience will see. For candidates looking for a job, the title will let them know if the position is relevant to their needs. You should put keywords, such as job titles here. 
  • To optimise your post, incorporate the keyword in the first 60 characters of the headline. This is the maximum allowable characters that Google will display in the search result pages. 
  • Headers or content – Add the keywords in a reader-friendly way. Make sure to include the keywords naturally into the post to avoid possible penalties for keyword stuffing. 
  • As a recruiter, your post is intended to help your audience and turn them into potential clients or candidates. Focus on creating content that can offer an appropriate solution to your readers’ problems. You can also attract more of your target audience by optimising it with keywords. Furthermore, combining readable content with related keywords will only enhance your post’s organic ranking.   
  • URL – Don’t neglect this section in your optimisation strategy. Ensure that your URL is readable and add a keyword or two. 
  • Meta description – You can include long-tail keywords here. Meta tags are useful to search engines and readers since they provide a preview to your content.   

3. Create mobile-friendly and responsive blogs 

As part of your recruitment blog optimisation strategy, you should ensure that your site is mobile-friendly. People, including your target audience, are likely to use their mobile devices more often than desktops. Another reason is Google’s prioritisation of mobile-friendly sites in search results. 

One way to make the pages of your blog mobile-friendly is by incorporating responsive web design. For example, use only one URL for both desktop and mobile versions. This will increase your blog’s SEO since inbound links would all go to a single URL. 

4. Include optimised meta descriptions 

The meta tags provide information that can help convince clients and candidates that the blog is relevant to their problem. Include a keyword or two to increase the chances of a click. 

Meta descriptions allow 300 characters which give you plenty of spaces for a long-tail keyword.  Don’t forget to make it reader-friendly.  

5. Optimise your blog’s images by using alt-text 

Images are excellent tools for keeping your readers interested in your post. Unfortunately, search engines don’t know how to read them. Instead, you’ll need to rely on image alt-text. Use them to describe the images to the search engines. It will also put your photos in Google’s image result rankings. 

Alt-text is also useful for an audience that can’t access the images for some reason.

By providing them with an alternative, you also boost your site’s user experience. For example, screen readers can read the alt-text to describe the images to their users.  

Keep in mind the following detail when you create an image alt-text:

  • Make sure that you provide an accurate description.
  • Describe the image straight away.
  • Limit the alt-text characters to 125.
  • Don’t forget to add at least one keyword. 

6. Don’t overuse the topic tags 

Using topic tags is an effective recruitment blog optimisation strategy as it helps you organise your blogs and other recruitment content. However, if you’re using too many tags, Google may penalise your website for duplicate content. For instance, search engines may consider topic tags, such as ‘accountant’, ‘accounting’, and ‘accounting clerk’ as the same. 

If you believe that there are many similar topic tags in your post, remove the copies. Pick 15 to 25 topic tags that you consider vital to your posts. Ensure that they are not too similar to one another to reduce or solve your duplicate content problems.

7. Create URL structures that readers will find helpful 

Readable URLs can help your blog pages rank with Google. Also, it’s easier for the audience to know what the blog is all about. It will give visitors a good idea where they are on the site. Also, it will help them access the other pages. 

For instance, the URL https://blog.recruitmenttraffic.co.uk/ultimate-recruitment-marketing-guide will tell you that you’re currently on a marketing blog page.  

8. Create internal links 

These can help convince search engines that your blog post is valid and relevant. Once your blogs’ authoritativeness has been established, visitors won’t mind staying longer.

9. Obtain much-needed insights from Search Analytics Reports 

You can use the Search Analytics Reports from Google’s free search console. Review the Google Search clicks to help you discover the keywords clients or candidates type in to search for your recruitment blog and content. 

10. Organised your blogs using topic clusters 

SEO content marketers create blog posts to rank for specific keywords. However, as your blogs grow in number, you’ll need a system for organising them. This will ensure that clients and candidates find the right information. Also, creating multiple blogs with the same topics may hurt your search ranking.   

One way to organise your blogs is via a topic cluster. Here are the following steps:

  • Choose the broad topics you’re aiming to rank in the search engines.
  • You can then create blogs using the topics and keywords.
  • Begin establishing your site’s authority by linking the topics to one another. 

Conclusion 

Recruiters need to implement the best SEO practices for their blogs. Keywords, particularly long-tail ones, can attract clients and candidates to your site. Mobile-friendly blogs with optimised meta descriptions can also increase your chances of receiving excellent search rankings. However, the best SEO strategy is to identify the problems faced by clients or candidates. This will enable you to present possible solutions through your blogs. 

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