procontractjobs.com
Google Ads Proposal
Website address:
- procontractjobs.com
Marketing objectives
- Client – Recruitment Service Enquiries
- Recruiters / Clients – Job Board Registrations
- Recruiters / Clients – Increase marketing list.
Target Industry/s
- Higher value contractor sectors (IT, Financial / banking and Engineering)
- IT (all IT areas including, programming, Tele communications, systems architecture, networks, etc)
Competition
- Medium to high competition
Target Location/s
- London
- Within M25
- South East
- UK
- European (European recruiters looking to find UK contractors to work abroad)
2
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!
Intent
Those searching on Google already have the intent to find your roles or services.
Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.
Direct Relationships
Candidates / Clients are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).
Instant ROI
Your adverts go live quickly and start delivering results immediately.
Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.
It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.
3
5,000 – 7,000
£3 – £5.90
Cost Per Click Range
£950+
The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.
it contractors
it contractor
contract it recruitment
contract software developer
it contractor companies
it contractor agency
find it contractors
it contracting agencies
it contracting companies
data centre contractor
hire it contractors
hiring it contractors
software engineer contractor
it contractor recruitment
crm contractor
developer contractor
hire it contractor
hire network contractor
ibm contractor
it contract recruitment agencies
it contract services
it support contractor
recruit crm contractor
recruit data centre contractor
recruit developer contractor
recruit firewall contractor
recruit ibm contractor
recruit it contractors
recruit promgramme contractor
recruit sql contractor
sql contractor
contract job board
contractor job boards
contractor job board
advertise contractor jobs
contract job site
contract only job board
contractor job board advertising
contractor job board posting service
contractor job board posting sites
contractor job board pricing
contractor job board service
contractor job board site
contractor job posting site
contractor job posting website
contractor job postings
contractor job site
contractor only job board
contractor specialist job board
it contractor job boards
it contractor portal
post contractor jobs
4
- Create all types of ads – text, image, interactive and video ads.
- Place those ads on websites that are relevant to what you’re selling.
- Show those ads to the people who are likely to be most interested.
- Manage and track your budget, campaigns and results as you go.
Keyword Targeting
We use keywords to trigger your ads to be shown to people who are visiting or have visited websites with content that’s contextually relevant to those keywords.
Placement Targeting
We create placement campaigns which only serve your adverts to specific predefined websites, web-pages, apps, or individual ad units.
Topic Targeting
We can choose to display our ads alongside the top content topics being consumed across the Display Network. When you associate your brand with the right content, you can connect with the specific audience who consume that content.
£250+
5
Reconnect with the 95%+ of website visitors that leave without contacting you!
Candidates and clients rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
£50+
6
To become more cost effective, Pay Per Click campaigns require constant monitoring and attention. Our objective is to provide a steady improvement in quality, quantity and value.
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
7
Your Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.
-
Dual purpose campaign approach (job board and recruitment) with possible chooser page and strong call to actions cross promoting each service option
-
Full target market and search term research
- Analyse your website and provide conversion improvement recommendations
- Campaign specific landing pages – Advise on the creation
- Define conversion goals, configure in Google Analytics and install tracking code on your website
- Remarketing Adverts – write, design and implement
8
Below we have advised on what a minimum and recommended budget would be for your situation.
Scroll To See Full Table
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| Minimum | |
| Total Investment /Month |
£1,300 (£1,000 Click Spend + £300 Management Fee) |
| Setup Fee One-off | £600 |
| Clicks /Month | 229 |
| Applications / Enquiries/Month (Est. based on avg. 2% and target 6% conversion rate) |
5 – 14 |
Scroll To See Full Table
>>>
Our fees are based on a percentage of your monthly click budget. As your click budget increases, our fee percentage decreases. You can use the following pricing table to calculate the associated fees we offer based on your chosen click budget.
| Monthly Click Budget (paid directly to the advertising platforms) |
Initial Setup Fee (One off) |
Monthly Management Fee |
| Up to £1,000 | £600 | £300 |
| £1,001 to £1,500 | £700 | £400 |
| £1,501 to £2,000 | £800 | £475 |
| £2,001 to £3,000 | £900 | £600 |
| £3,001 to £4,000 | £1,025 | £750 |
| £4,001 to £5,000 | £1,150 | £900 |
| £5,001 to £6,000 | £1,275 | £1,050 |
| 6,001 to £7,000 | £1,400 | £1,200 |
| £7,001 to £8,000 | £1,525 | £1,350 |
| £8,001 to £9,000 | £1,650 | £1,500 |
| £9,001 to £10,000 | £1,775 | £1,650 |
Average results we achieve in Less Than 3 Months
Average Cost Per Client Enquiry
Average Client Enquiries /Month
%
Increase in Candidate Applications and / or Client Enquiries
%
Increase in Google Visibility and Traffic
%
Increase in Marketing List Signup Rate
Recruitment Traffic is proud to be…
