Park Avenue Recruitment SEO Audit Proposal

January 2025

Your SEO Score Is…

%

An SEO score under 50% is below average and generally well behind those leading the market online.

As a result your website will be receiving only a small amount of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.

Your Business, Needs and Goals

Website address:

park-avenue.co.uk

Aims / pains:

Become market leaders within your niche
Stop wasting time guessing and testing SEO
Have a retained resource maintaining the sites SEO
Utilise a winning SEO strategy
Make use of the new website
The competition are investing in SEO so are leaving us behind

Marketing objectives

Increase client enquiries
Increase candidate registrations

Offering

Recruitment for Local Authorities
Interim Consultant Roles – Town planning, housing, environmental Health

Target Audience/s

Clients
Candidates

Competition

Highly competitive

Target Location/s

England
UK

SEO Score Summary

This report was manually produced by one of our SEO experts, yes an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.

Domain:

park-avenue.co.uk

Domain Age:

8 Years

Target Location/s:

England, UK

Target Search Engine/s:

Google.co.uk

Google Reach 0% 0%
Onsite SEO 40% 40%
Offsite SEO 0% 0%

Google Reach

Your Google Reach score represents how successful your website is at reaching prospects who are searching for your offering online.

This data is based on your market specific keywords and how well your website performs in Google’s organic search results.

Searches Per Month

%

Your Google Reach Score

Google Rank Score 1% 1%

The following 146 keywords / phrases are specific to your business offering, if there are others that you believe are more suitable, let us know so that we can update this report accordingly.

Job search keywords and current Google ranks

Keyword	Location	UK Searches / month	Organic Rank	Map Rank
property manager jobs	UK	2900	Not in top 100	Not in top 100
housing executive jobs	UK	1300	Not in top 100	Not in top 100
head of housing jobs	UK	1000	Not in top 100	Not in top 100
environmental health officer jobs	UK	880	Not in top 100	Not in top 100
housing manager jobs	UK	880	Not in top 100	Not in top 100
estates manager jobs	UK	880	Not in top 100	Not in top 100
head of estates jobs	UK	590	Not in top 100	Not in top 100
enforcement officer jobs	UK	590	Not in top 100	Not in top 100
housing director jobs	UK	480	Not in top 100	Not in top 100
director housing jobs	UK	480	Not in top 100	Not in top 100
senior local government jobs	UK	480	Not in top 100	Not in top 100
director of housing jobs	UK	480	Not in top 100	Not in top 100
planning enforcement officer jobs	UK	390	Not in top 100	Not in top 100
director of property jobs	UK	320	Not in top 100	Not in top 100
policy manager jobs	UK	320	Not in top 100	Not in top 100
head of property jobs	UK	320	Not in top 100	Not in top 100
property director jobs	UK	320	Not in top 100	Not in top 100
public sector consulting jobs	UK	320	Not in top 100	Not in top 100
conservation officer jobs	UK	260	Not in top 100	Not in top 100
housing officer jobs birmingham	UK	260	Not in top 100	Not in top 100
valuation surveyor jobs	UK	210	Not in top 100	Not in top 100
housing options officer jobs	UK	210	Not in top 100	Not in top 100
housing support officer jobs	UK	210	Not in top 100	Not in top 100
estates surveyor jobs	UK	170	Not in top 100	Not in top 100
head of property management jobs	UK	110	Not in top 100	Not in top 100
interim housing jobs	UK	110	23	Not in top 100
assistant director of housing jobs	UK	110	Not in top 100	Not in top 100
assistant director housing jobs	UK	110	Not in top 100	Not in top 100
head of planning jobs	UK	110	Not in top 100	Not in top 100
interim property jobs	UK	90	25	Not in top 100
senior property manager jobs	UK	90	Not in top 100	Not in top 100
homelessness officer jobs	UK	90	Not in top 100	Not in top 100
director of planning jobs	UK	70	Not in top 100	Not in top 100
head of housing jobs london	UK	70	Not in top 100	Not in top 100
town planning manager jobs	UK	70	Not in top 100	Not in top 100
principal planning officer jobs	UK	70	Not in top 100	Not in top 100
housing options manager jobs	UK	50	24	Not in top 100
local authority project manager jobs	UK	40	Not in top 100	Not in top 100
social housing manager jobs	UK	40	Not in top 100	Not in top 100
housing solutions officer jobs	UK	40	Not in top 100	Not in top 100
enforcement manager jobs	UK	40	Not in top 100	Not in top 100
local authority director jobs	UK	40	Not in top 100	Not in top 100
local government director jobs	UK	40	Not in top 100	Not in top 100
development consultant jobs	UK	40	Not in top 100	Not in top 100
assistant director local government jobs	UK	30	Not in top 100	Not in top 100
interim local government jobs	UK	30	Not in top 100	Not in top 100
assistant director jobs local government	UK	30	Not in top 100	Not in top 100
private sector housing officer jobs	UK	30	39	Not in top 100
property development director jobs	UK	30	Not in top 100	Not in top 100
uk property director jobs	UK	30	Not in top 100	Not in top 100
housing options team leader jobs	UK	30	36	Not in top 100
head of property services jobs	UK	30	Not in top 100	Not in top 100
property director jobs uk	UK	30	Not in top 100	Not in top 100
director of property management jobs	UK	20	Not in top 100	Not in top 100
public sector interim management jobs	UK	20	Not in top 100	Not in top 100
interim management jobs public sector	UK	20	33	Not in top 100
public sector director jobs	UK	20	Not in top 100	Not in top 100
strategic asset management jobs	UK	20	Not in top 100	Not in top 100
public sector interim jobs	UK	20	34	Not in top 100
interim housing director jobs	UK	20	23	Not in top 100
interim public sector jobs	UK	20	Not in top 100	Not in top 100
housing association director jobs	UK	20	Not in top 100	Not in top 100
property management director jobs	UK	20	Not in top 100	Not in top 100
housing association non executive director jobs	UK	20	Not in top 100	Not in top 100
head of service jobs local government	UK	20	Not in top 100	Not in top 100
housing needs officer jobs	UK	20	Not in top 100	Not in top 100
director property management jobs	UK	20	Not in top 100	Not in top 100
senior enforcement officer jobs	UK	10	43	Not in top 100
housing authority executive director jobs	UK	10	Not in top 100	Not in top 100
executive director housing jobs	UK	10	76	Not in top 100
interim property director jobs	UK	10	28	Not in top 100
non executive director jobs public sector	UK	10	Not in top 100	Not in top 100
housing director jobs uk	UK	10	28	Not in top 100
director of property operations jobs	UK	10	Not in top 100	Not in top 100
interim procurement jobs public sector	UK	10	Not in top 100	Not in top 100
town planning consultant jobs	UK	10	Not in top 100	Not in top 100
housing director jobs near me	UK	10	Not in top 100	Not in top 100
property director jobs scotland	UK	10	Not in top 100	Not in top 100
triage officer jobs	UK	10	Not in top 100	Not in top 100
head of service jobs in social housing	UK	10	Not in top 100	Not in top 100
head of service jobs public sector	UK	10	Not in top 100	Not in top 100
property management consulting jobs	UK	10	Not in top 100	Not in top 100
non executive director jobs housing association	UK	10	Not in top 100	Not in top 100
property management consultant jobs	UK	10	Not in top 100	Not in top 100
urban design consultant jobs	UK	10	Not in top 100	Not in top 100
interim council jobs	UK	0	37	Not in top 100
head of procurement jobs public sector	UK	0	Not in top 100	Not in top 100
director jobs local government	UK	0	Not in top 100	Not in top 100
public sector procurement director jobs	UK	0	Not in top 100	Not in top 100
social housing director jobs	UK	0	Not in top 100	Not in top 100
head of housing management jobs	UK	0	Not in top 100	Not in top 100
public sector head of procurement jobs	UK	0	Not in top 100	Not in top 100
housing non executive director jobs	UK	0	Not in top 100	Not in top 100
public sector head of procurement jobs london	UK	0	Not in top 100	Not in top 100
local government assistant director jobs	UK	0	Not in top 100	Not in top 100
head of procurement public sector london jobs	UK	0	Not in top 100	Not in top 100
local authority interim management jobs	UK	0	59	Not in top 100
head of income housing jobs	UK	0	Not in top 100	Not in top 100
interim local authority jobs	UK	0	48	Not in top 100
head of property management jobs london	UK	0	Not in top 100	Not in top 100
town planning director jobs	UK	0	Not in top 100	Not in top 100
head of supported housing jobs	UK	0	Not in top 100	Not in top 100
head of procurement public sector jobs london	UK	0	Not in top 100	Not in top 100
head of procurement public sector jobs	UK	0	Not in top 100	Not in top 100
head of legal jobs local government	UK	0	Not in top 100	Not in top 100
interim housing jobs london	UK	0	Not in top 100	Not in top 100
head of housing jobs north west	UK	0	Not in top 100	Not in top 100

Client search keywords and current Google ranks

Keyword	Location	UK Searches / month	Organic Rank	Map Rank
public sector recruitment agencies	UK	390	38	Not in top 100
public sector recruitment companies	UK	390	48	Not in top 100
public sector recruitment agency	UK	390	31	Not in top 100
housing recruitment agencies	UK	170	46	Not in top 100
housing recruitment agency	UK	170	45	Not in top 100
social housing recruitment	UK	170	Not in top 100	Not in top 100
housing association recruitment	UK	110	Not in top 100	Not in top 100
public sector recruitment	UK	70	Not in top 100	Not in top 100
public sector recruiter	UK	70	38	Not in top 100
public sector recruitment firms	UK	70	59	Not in top 100
public sector recruiters	UK	70	Not in top 100	Not in top 100
social housing recruitment agencies	UK	50	Not in top 100	Not in top 100
local government recruitment agencies	UK	50	Not in top 100	Not in top 100
housing recruitment	UK	40	Not in top 100	Not in top 100
local authority recruitment	UK	40	Not in top 100	Not in top 100
local authority recruitment agency	UK	40	18	Not in top 100
council recruitment	UK	40	Not in top 100	Not in top 100
local authority recruitment agencies	UK	40	18	Not in top 100
town planning recruitment agencies	UK	30	12	Not in top 100
public sector recruitment consultants	UK	30	29	Not in top 100
public sector recruitment consultant	UK	30	22	Not in top 100
public services recruitment	UK	30	48	Not in top 100
council recruitment agencies	UK	20	36	Not in top 100
town planning recruitment	UK	20	Not in top 100	Not in top 100
social housing recruitment agency	UK	20	Not in top 100	Not in top 100
local government recruiters	UK	10	Not in top 100	Not in top 100
local government recruitment agency	UK	10	37	Not in top 100
housing recruitment consultants	UK	10	21	Not in top 100
housing association recruitment agencies	UK	10	Not in top 100	Not in top 100
environmental health recruitment	UK	10	Not in top 100	Not in top 100
town planning recruitment agency	UK	10	9	Not in top 100
social housing recruitment consultants	UK	10	Not in top 100	Not in top 100
town planning recruitment consultants	UK	10	11	Not in top 100
local government recruitment	UK	10	Not in top 100	Not in top 100
environmental health recruitment agencies	UK	10	Not in top 100	Not in top 100
local government recruiter	UK	10	Not in top 100	Not in top 100
local council recruitment agency	UK	0	Not in top 100	Not in top 100
social housing recruiter	UK	0	Not in top 100	Not in top 100
housing association recruitment agency	UK	0	Not in top 100	Not in top 100

High

Keyword Difficulty Avg.

Traffic Share Score 0% 0%

The following results show which websites are gaining the most traffic from people searching for your target keywords on Google.

Your Traffic Share Percentage: <1%

These are your top Google SEO competitors

Many may not be direct business competitors, they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.

Traffic Share
indeed.com	29%
linkedin.com	9%
nihe.gov.uk	7%
totaljobs.com	7%
reed.co.uk	6%
insidehousing.co.uk	5%
michaelpage.co.uk	3%
theguardian.com	2%
localgov.co.uk	2%
ricsrecruit.com	2%

Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…

Onsite SEO

Onsite SEO is all about getting your website perfect in the eyes of Google.

It’s not just about content and including keywords in your copy and metadata, onsite SEO goes far deeper and more technical than that.

Then there’s user experience and conversion optimisation, the list goes on. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.

%

Content & Technical SEO Ranking Factors

Q

Fully optimised target Keyword Landing Pages

Sufficient Topically Relevant Supporting Content

Optimised Internal Linking

Non Google Friendly URLs

Links to Missing Pages (404s)

Missing Canonical Tags

Missing Meta Title Tags

Duplicate Meta Title Tags

Too Long Meta Title Tags

Too Short Meta Title Tags

Missing Meta Description Tags

Duplicate Meta Description Tags

Too Long Meta Description Tags

Too Short Meta Description Tags

Missing Header 1 Tags

Duplicate Header 1 Tags

Noindex Tags Needed

Missing Alt Tag Text

R

WWW Canonicalisation

R

XML Sitemap

R

Robots.txt In Use

User Experience & Conversion Optimisation

Page Load Under 5s

R

Mobile Responsive

R

HTTPS Secure

R

Telephone Number On All Key Pages

R

Contact Forms on Key Pages

R

Email Address on Key Pages

Q

Live Chat on Key Pages

Q

Lead Capture / Magnets Where Needed

Offsite SEO

Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors, however the most important by far are backlinks.

Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high value backlinks coming from many different websites will usually rank higher than an otherwise equal website with fewer or lower quality backlinks.

Doesn’t Google ignore backlinks nowadays?

No, Google heavily relies on backlinks. Backlinks and content are the most important ranking factors. Google only ignores links from irrelevant, low quality pages and websites that brings no value to internet users.

%

Your Current Backlink Profile

Domain	Domain Rating	Referring Domains	Backlinks
park-avenue.co.uk	6%	38	125

Competitor Backlink Comparison

Domain	Domain Rating	Referring Domains	Backlinks
indeed.com	92%	224000	66.2M
linkedin.com	98%	611126	419M
nihe.gov.uk	71%	1200	20100
totaljobs.com	78%	11500	1.8M
reed.co.uk	78%	13400	1.2M
insidehousing.co.uk	74%	4100	54500
michaelpage.co.uk	71%	2800	706000
theguardian.com	93%	659000	129M
localgov.co.uk	69%	2300	205000
ricsrecruit.com	33%	273	3600

Note: These are the top 10 and you are positioned 153

So, what can we do to help turn things around?

Our formula for success can be broken-down into 5 key areas:

We gain a high-level insight into your business / target market and then leverage it to maximise on ROI.
We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
We take a ‘Content Is King’ approach, because we know that high quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
We focus on quality and consistency across every smallest aspect of your SEO. For continued success SEO requires a consistent improvement of the ranking factors that matter most to Google and search engines.
We provide a 100% done for you service, this is vital because it allows us to confidently guarantee results knowing nothing can get in our way.

Your website’s top SEO priorities

Each SEO project is individual, and it’s essential it’s treated that way.

There’s well over 250 SEO ranking factors and we work with them all, but we’ll prioritise those that will provided your specific site with the most significant rank improvements, here’s a short starting list.

R

Strategy

This website is not taking advantage of the huge opportunities that Organic traffic provides.

It’s not possible to get SEO right by just following a handful of SEO basics. To fully maximise on this opportunity it will require a bespoke strategic approach that covers all of the 250+ SEO ranking factors.

R

Technical SEO

Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements and they must all work towards improving the signals and trust of your website.

R

Job Site

Job site SEO configuration requires strategic optimization across multiple elements. This includes creating keyword-rich job titles, crafting descriptive URLs with location and job details, and implementing structured data markup. Effective configuration involves optimising meta titles, descriptions, and headings to improve search visibility:

Using location-based keywords
Keeping job descriptions concise and clear
Ensuring mobile-friendly design
Incorporating relevant industry-specific terminology
Creating context with detailed company descriptions.

R

SEO landing page production / optimisation

Google’s aim is to place only the very best content at the top of its results pages. We must produce pages that are perfectly formed for the keywords we want to rank for.

R

SEO supporting content / blogs

We’ll utilise high quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.

R

Local SEO / Google My Business

Google My Business profile optimisation
GMB photos
GMB posts
GMB Business Site
Local optimised content
Citations

R

Authority / backlink building

High quality ‘white hat’ backlink building will be essential, our SEO competitors have more or better quality websites linking to them.
We will focus on guest posts and niche edits as these are by far the most powerful, we will also diversify our link profile with foundational links.
We check to see if we have lost any backlinks that can be retrieved.
Backlinks need to be shared more naturally across a greater number of internal pages.

SEO is a Marathon

Not a sprint…

But we know how to

win the race!

How long and how much?

Our suggested budget is based on providing realistic results within a realistic timeframe.

Monthly Investment	Monthly Hours	Initial Goal	Est. Time to Reach Goal
£2,640 + VAT /month	33 hrs /month	National Organic Ranks – 1-10 ranks For a range of core ‘money’ and long-tail keywords.	18 months
£2,000 + VAT /month	25 hrs /month	National Organic Ranks – 1-10 ranks For a range of core ‘money’ and long-tail keywords.	24 months
£1,360 + VAT /month	17 hrs /month	National Organic Ranks – 1-10 ranks For a range of core ‘money’ and long-tail keywords.	36 months
£960 + VAT /month	12 hrs /month	National Organic Ranks – 1-10 ranks For a range of core ‘money’ and long-tail keywords.	48 months

Average results we achieve in Less Than 3 Months

%

Increase in Candidate Applications / Client Enquiries

Google Ranking Increase

%

Increase In Organic Visits

Recent Client Results

At the end of the day it is only the results that count.

We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.

Organic Traffic

Ranks (Google)

Keyword data removed to protect client intellectual property / advantage.

Case study

Overview

Nurses.co.uk are the UK’s No.1 Nursing Jobs & Careers Site. Since mid 2019 our challenge has been to dramatically increase their organic traffic share for nurse job, career and training related searches.

Approach

The client’s top competitors include nhs.uk, indeed.com, nhsjobs.com and reed.co.uk, for this reason it was essential that we took an ‘all the things’ approach covering, advanced technical alterations, multi-level content silo production and structuring and offsite promotion.

Results

1382%

Increase in organic traffic.

1142%

Increase in keywords ranking in position 1-3.

301%

Increase in total ranking keywords.

A Partnership

Working closely with you enables our campaigns to gain better results quicker; here’s how we do it…

Full disclosure policy – our secrets are your secrets
Dedicated account manager
Monthly video meetings
Monthly reports (performance, actions, roadmap)
Client portal

Chris

Strategy

Laura

Account Management

Alex

Account Management

Mae

Account Management

Gem

Finance

Janice

Operations

Clare

Google Ads

Anthony

Google Ads

Dhang

Content

Benjie

Content

Dave

SEO

Juphet

SEO

Maria

SEO

Mark

SEO

Wendy

Outreach

Carlo

Outreach

Qualified Google Experts…

As Google and Bing partners, we are proven and qualified Google Experts, each year we re-qualify by keeping up to date with the latest advanced techniques and then we sit Google exams to retain our expert partner status.

Award Winning Agency

Our team work extremely hard for our clients, and are so proud of the results we achieve and the recognition gained from organisations such as the following.

Our No-risk Rank Promise

We take SEO seriously, that’s why we have the confidence that our techniques will work! We promise that you will have higher Google rankings or organic traffic within the first 30 days or we will work until you do, for free!

How to get your SEO started…

If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…

Receive an SEO Audit
Choose a package
Campaign kick-off.

Cookie	Duration	Description
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cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
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Searches Per Month

Your Google Reach Score

High

These are your top Google SEO competitors

Sufficient Topically Relevant Supporting Content

Optimised Internal Linking

Non Google Friendly URLs

Links to Missing Pages (404s)

Missing Canonical Tags

Missing Meta Title Tags

Duplicate Meta Title Tags

Too Long Meta Title Tags

Too Short Meta Title Tags

Missing Meta Description Tags

Duplicate Meta Description Tags

Too Long Meta Description Tags

Too Short Meta Description Tags

Missing Header 1 Tags

Duplicate Header 1 Tags

Noindex Tags Needed

Missing Alt Tag Text

Page Load Under 5s

Strategy

Technical SEO

Job Site

SEO landing page production / optimisation

SEO supporting content / blogs

Local SEO / Google My Business

Authority / backlink building

SEO is a Marathon

Not a sprint…

But we know how to

win the race!

£2,640

18 months

£2,000

24 months

£1,360

36 months

£960

48 months

Average results we achieve in Less Than 3 Months

Increase in Candidate Applications / Client Enquiries

Google Ranking Increase

Increase In Organic Visits

Organic Traffic

Ranks (Google)

Overview

Approach

Results

1382%

1142%

301%

A Partnership

Chris

Laura

Alex

Mae

Gem

Janice

Clare

Anthony

Dhang

Benjie

Dave

Juphet

Maria

Mark

Wendy

Carlo

Qualified Google Experts…

Award Winning Agency

Our No-risk Rank Promise

How to get your SEO started…