Google Adwords Proposal
1
Website address:
- nothingbutrecruitment.co.uk
Marketing objectives
- Candidate – Increase job applications / CV uploads.
- Candidate – Increase ‘job alert’ sign ups.
- Candidate – Increase marketing list.
Target Industry/s
- Nursing
- Health Care
Competition
- Medium to high competition
Target Location/s
- Northamptonshire
- Cambridgeshire
Urgency
- TBC
Budget
- TBC
- Between £X-XK total investment per month
2
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!
Intent
Those searching on Google already have the intent to find your roles or services.
Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.
Direct Relationships
Candidates / Clients are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).
Instant ROI
Your adverts go live quickly and start delivering results immediately.
Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.
It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.
3
Candidate – Nursing Recruitment
38,000 – 54,000
Job Searches Per Month
£0.34 – £0.83
Average Cost Per Click
£X.XX – £X.XX
Estimated Spend /Month
£960 – £3,300
Recommended monthly click budget
The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.
nhs rmn jobs
intensive care nurse jobs
indeed nurse
palliative care jobs
intensive care nursing jobs
care home manager jobs
care home jobs
nurse assessor jobs
nursing assessor jobs
rgn nursing jobs
rgn nurse jobs
childrens nursing jobs
childrens nurse jobs
nhs jobs midwife
research nurse jobs
paediatric nurse jobs
private mental health nurse jobs
registered nursing jobs
occupational health manager jobs
private mental health nursing jobs
paediatric nursing jobs
registered nurse jobs
staff nurse jobs
staff nursing jobs
nursing practitioner jobs
nurse practitioner jobs
rgn jobs
mental health nursing jobs
prison nurse jobs
mental health nurse jobs
occupational health advisor jobs
jobs for mental health nurses
occupational health jobs
occupational health nurse jobs
occupational health nursing jobs
deputy home manager jobs
nursing home manager jobs
midwife jobs uk
a&e nursing jobs
consultant nurse jobs
care home nursing jobs
nurse consultant jobs
care home jobs for nurses
rnld jobs
nursing jobs in care homes
care home nurse jobs
a&e nurse jobs
home manager jobs
private midwife jobs
midwife jobs
cosmetic nurse jobs
midwifery jobs
cosmetic nursing jobs
private nursing jobs uk
residential home manager jobs
community nursing jobs
community nurse jobs
rmn jobs
practice nursing jobs
ward nursing jobs
practice nurse jobs
ward nurse jobs
community learning disability nurse jobs
occupational nurse jobs
private rmn jobs
residential care home manager jobs
rgn jobs in nursing homes
nurse manager jobs
deputy home manager
rmn nurse jobs
registered general nurse jobs
nursing home nurse jobs
nursing home nursing jobs
private nurse jobs
midwife assistant jobs
theatre nurse jobs uk
school nursing jobs
private nursing jobs
school nurse jobs
nurse advisor jobs
learning disabilities nurse jobs
anaesthetic nurse jobs
learning disability nurse jobs
band 5 staff nurse jobs
learning disability nursing jobs
anaesthetic nursing jobs
nursing advisor jobs
band 5 nurse jobs
learning disabilities nursing jobs
theatre nurse jobs
indeed nursing jobs
indeed nurse jobs
locum nursing jobs
theatre nursing jobs
social worker jobs
medical jobs
pharmacist jobs
health care jobs
care jobs
nursing jobs
support worker jobs
doctors jobs
occupational therapist jobs
care assistant jobs
home care jobs
Return On Investment Projections
| Low | Medium | High | |
| Total Investment /Month |
£1,360
(£960 Click Spend + £400 Management Fee) |
£2,075
(£1,600 Click Spend + £475 Management Fee) |
£4,050
(£3,300 Click Spend + £750 Management Fee) |
| Setup Fee One-off | £700 | £800 | £1,025 |
| Impressions /Month | 38,000 | 45,000 | 54,000 |
| Clicks /Month | 2,800 | 3,300 | 3,900 |
| Applications / Enquiries /Month (Est. based on avg. 2% and target 3% conversion rate) |
56 – 84 | 66 – 99 | 78 – 117 |
4
Reconnect with the 95%+ of website visitors that leave without contacting you!
Candidates and clients rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
5
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
6
Nothing But Recruitment’s – Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.
- Full review of past Pay-Per-Click campaigns
- Full target market and search term research
- Define conversion goals, configure in Google Analytics and install tracking code on your website
- Gradual campaign rollout
- Remarketing Adverts – write, design and implement
- Website conversion optimisation
- Analyse your website and provide conversion improvement recommendations
- Advise on the creation and optimisation of campaign specific landing pages
- If you don’t have a website designer / developer we can provide quotations to implement our recommendations on your behalf.
7
Below we have advised on what a minimum and recommended budget would be for your situation.
Scroll To See Full Table
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| Minimum | Recommended | |
| Total Investment /Month |
£[x,xxx] /Month (£[xxx] Click Spend + £[xxx] Management Fee) |
£[x,xxx] /Month (£[xxx] Click Spend + £[xxx] Management Fee) |
| Setup Fee One-off | £[xx] | £[xx] |
| Avg. Position | [x.x] | [x.x] |
| Impressions /Month | [x,xxx] | [x,xxx] |
| Clicks /Month | [x,xxx] | [x,xxx] |
| [Applications / Enquiries] /Month (Est. based on avg. [4]% and target [12]% conversion rate) |
[xx – xx] | [xx – xx] |
Scroll To See Full Table
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| Monthly Click Budget (paid directly to the advertising platforms) |
Initial Setup Fee (One off) |
Monthly Management Fee |
| Up to £1,500 | £700 | £400 |
| £1,501 to £2,000 | £800 | £475 |
| £2,001 to £3,000 | £900 | £600 |
| £3,001 to £4,000 | £1,025 | £750 |
| £4,001 to £5,000 | £1,150 | £900 |
| £5,001 to £6,000 | £1,275 | £1,050 |
| 6,001 to £7,000 | £1,400 | £1,200 |
| £7,001 to £8,000 | £1,525 | £1,350 |
| £8,001 to £9,000 | £1,650 | £1,500 |
| £9,001 to £10,000 | £1,775 | £1,650 |
Average results we achieve in Less Than 3 Months
Average Cost Per Client Enquiry
Average Client Enquiries /Month
%
Increase in Candidate Applications and / or Client Enquiries
%
Increase in Google Visibility and Traffic
%
Increase in Marketing List Signup Rate
Recruitment Traffic is proud to be…
Award Winning Agency
Our team work extremely hard for our clients, and are so proud of the results we achieve and the recognition gained from organisations such as the following.
