housingjobs.co.uk
Google Adwords Report
9th – April – 2018
1
Housingjobs.co.uk will be a jobs website for the UK Social Housing market.
To aid their growth Housingjobs.co.uk needs to increase the Candidate CVs / Applications they receive from the website.
Website address:
-
housingjobs.co.uk
Target Industry/s
- Social Housing
Target Location/s
- UK
Marketing objectives
- Candidate – Increase job applications / CV uploads.
- Candidate – Increase ‘job alert’ sign ups.
- Candidate – Increase marketing list.
- Competition
Highly competitive
2
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!
Intent
Those searching on Google already have the intent to find your roles or services.
Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.
Direct Relationships
Candidates / Clients are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).
Instant ROI
Your adverts go live quickly and start delivering results immediately.
Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.
It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.
3
- Social Housing
- UK
- Google.co.uk
10,000 – 100,000
Job Searches Per Month
£0.38
Average Cost Per Click
£1,000 – £1,500
Recommended monthly click budget
The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.
housing association jobs
housing jobs
housing officer jobs
jobs in housing
social housing jobs
housing jobs london
housing executive jobs
housing officer jobs london
housing assistant jobs
jobs in social housing
housing jobs north west
housing jobs west midlands
housing jobs manchester
housing jobs birmingham
housing jobs hampshire
housing jobs midlands
housing jobs glasgow
housing jobs newcastle
housing jobs yorkshire
housing jobs sheffield
ceo housing jobs
cfo housing jobs
coo housing jobs
4
- Create all types of ads – text, image, interactive and video ads.
- Place those ads on websites that are relevant to what you’re selling.
- Show those ads to the people who are likely to be most interested.
- Manage and track your budget, campaigns and results as you go.
Keyword Targeting
We use keywords to trigger your ads to be shown to people who are visiting or have visited websites with content that’s contextually relevant to those keywords.
Placement Targeting
We create placement campaigns which only serve your adverts to specific predefined websites, web-pages, apps, or individual ad units.
Topic Targeting
We can choose to display our ads alongside the top content topics being consumed across the Display Network. When you associate your brand with the right content, you can connect with the specific audience who consume that content.
£250 – £500
5
Reconnect with the 95%+ of website visitors that leave without contacting you!
Candidates and clients rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
£150 – £250
6
To become more cost effective, Pay Per Click campaigns require constant monitoring and attention. Our objective is to provide a steady improvement in quality, quantity and value.
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
7
Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.
- Full target market and search term research
- Analyse your website and provide conversion improvement recommendations
- Campaign specific landing pages – Advise on the creation / Write and build using your CMS
- Define conversion goals, configure in Google Analytics and install tracking code on your website
- Gradual campaign rollout
- Remarketing / Display Adverts – write, design and implement
8
Below we have advised on what a minimum and recommended budget would be for your situation.
Scroll To See Full Table
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| Total Investment /Month |
£800 (£500 Click Spend and £300 Management Fee)
|
£1,300 (£1,000 Click Spend and £300 Management Fee)
|
£1,900 (£1,500 Click Spend and £400 Management Fee) |
| Setup Fee One-off | £600 | £600 | £700 |
| Avg. Position | 1.5 – 1.8 | 1.2 – 1.5 | 1 – 1.15 |
| Impressions /Month | 18,800 – 23,000 | 27,100 – 33,100 | 27,100 – 33,100 |
| Clicks /Month | 1,710 – 2,090 | 2,390 – 2,920 | 2,640 – 3,230 |
| Applications / CVs /Month (Est. based on avg. 4% and target 8% conversion rate) |
68 – 167 | 96 – 234 | 106 – 258 |
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Scroll To See Full Table
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Our fees are based on a percentage of your monthly click budget. As your click budget increases, our fee percentage decreases. You can use the following pricing table to calculate the associated fees we offer based on your chosen click budget.
| Monthly Click Budget (paid directly to the advertising platforms) |
Initial Setup Fee (One off) |
Monthly Management Fee |
| Up to £1,000 | £600 | £300 |
| £1,001 to £1,500 | £700 | £400 |
| £1,501 to £2,000 | £800 | £475 |
| £2,001 to £3,000 | £900 | £600 |
| £3,001 to £4,000 | £1,025 | £750 |
| £4,001 to £5,000 | £1,150 | £900 |
| £5,001 to £6,000 | £1,275 | £1,050 |
| 6,001 to £7,000 | £1,400 | £1,200 |
| £7,001 to £8,000 | £1,525 | £1,350 |
| £8,001 to £9,000 | £1,650 | £1,500 |
| £9,001 to £10,000 | £1,775 | £1,650 |
Average results we achieve in Less Than 3 Months
Average Cost Per Client Enquiry
Average Client Enquiries /Month
%
Increase in Candidate Applications and / or Client Enquiries
%
Increase in Google Visibility and Traffic
%
Increase in Marketing List Signup Rate
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