hewett-recruitment.co.uk
April 2023
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An SEO score under 50% is below average and generally well behind those leading the market online.
As a result your website will be receiving only a small amount of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.
Your Business, Needs and Goals
Website address:
- hewett-recruitment.co.uk
Aims / pains:
- Consistent flow of high quality leads
- Stop wasting time on low-quality SEO
- Have a retained resource maintaining the website’s SEO
- Retain ranks / traffic during site redesign / migration
- Gain hotter leads
- Become local market leaders
Marketing objectives
- Increase website enquiries
- Candidate CVs and Applications
Target Audience/s
- Clients and Candidates
Offering
- IT
- Engineering
- Commercial
- Finance
- Industrial
- Executive Search / Talent
Competition
- Medium to high competition
Target Location/s
- Worcestershire
- Herefordshire
- Gloucestershire
Domain:
hewett-recruitment.co.uk
Domain Age:
24 Years
Worcestershire
Herefordshire
Gloucestershire
Google.co.uk
- Google Reach 2%
- Onsite SEO 39%
- Offsite SEO 0%
Google Reach
Your Google Reach score represents how successful your website is at reaching prospects who are searching for your offering online.
This data is based on your market specific keywords and how well your website performs in Google’s organic search results.
Searches Per Month
%
Your Google Reach Score
- Google Rank Score 3%
The following 48 keywords / phrases are specific to your business offering, if there are others that you believe are more suitable, let us know so that we can update this report accordingly.
Keywords Researched
Your top 48 target keywords and current Google ranks
| Keyword | Location | UK Searches / month | Organic Rank | Map Rank |
| cyber security jobs | Hereford | 12100 | Not in top 100 | Not in top 100 |
| cyber security jobs | Gloucester | 12100 | Not in top 100 | Not in top 100 |
| cyber security jobs | Worcester | 12100 | Not in top 100 | Not in top 100 |
| it jobs | Worcester | 8100 | Not in top 100 | Not in top 100 |
| it jobs | Hereford | 8100 | Not in top 100 | Not in top 100 |
| it jobs | Gloucester | 8100 | Not in top 100 | Not in top 100 |
| web developer jobs | Hereford | 2400 | Not in top 100 | Not in top 100 |
| web developer jobs | Gloucester | 2400 | Not in top 100 | Not in top 100 |
| web developer jobs | Worcester | 2400 | Not in top 100 | Not in top 100 |
| software developer jobs | Worcester | 1900 | 11 | Not in top 100 |
| it support jobs | Gloucester | 1900 | Not in top 100 | Not in top 100 |
| software developer jobs | Hereford | 1900 | 26 | Not in top 100 |
| it support jobs | Hereford | 1900 | Not in top 100 | Not in top 100 |
| it support jobs | Worcester | 1900 | Not in top 100 | Not in top 100 |
| software developer jobs | Gloucester | 1900 | 30 | Not in top 100 |
| it recruitment agency | Worcester | 1600 | 26 | Not in top 100 |
| it recruitment agency | Hereford | 1600 | 28 | Not in top 100 |
| it recruitment agency | Gloucester | 1600 | 30 | Not in top 100 |
| network engineer jobs | Hereford | 1300 | Not in top 100 | Not in top 100 |
| network engineer jobs | Gloucester | 1300 | Not in top 100 | Not in top 100 |
| network engineer jobs | Worcester | 1300 | Not in top 100 | Not in top 100 |
| design engineer jobs | Worcester | 880 | Not in top 100 | Not in top 100 |
| design engineer jobs | Hereford | 880 | 21 | Not in top 100 |
| design engineer jobs | Gloucester | 880 | Not in top 100 | Not in top 100 |
| systems engineer jobs | Hereford | 480 | Not in top 100 | Not in top 100 |
| systems engineer jobs | Gloucester | 480 | Not in top 100 | Not in top 100 |
| systems engineer jobs | Worcester | 480 | Not in top 100 | Not in top 100 |
| software recruitment agencies | Gloucester | 390 | 32 | Not in top 100 |
| software recruitment agencies | Hereford | 390 | 34 | Not in top 100 |
| software recruitment agencies | Worcester | 390 | 34 | Not in top 100 |
| cyber security recruiters | Gloucester | 260 | Not in top 100 | Not in top 100 |
| cyber security recruiters | Worcester | 260 | Not in top 100 | Not in top 100 |
| cyber security recruiters | Hereford | 260 | Not in top 100 | Not in top 100 |
| electronics recruitment | Hereford | 170 | Not in top 100 | Not in top 100 |
| electronics recruitment | Worcester | 170 | Not in top 100 | Not in top 100 |
| electronics recruitment | Gloucester | 170 | Not in top 100 | Not in top 100 |
| automation recruitment | Worcester | 90 | Not in top 100 | Not in top 100 |
| automation recruitment | Hereford | 90 | Not in top 100 | Not in top 100 |
| automation recruitment | Gloucester | 90 | Not in top 100 | Not in top 100 |
| it support recruitment agencies | Worcester | 50 | Not in top 100 | Not in top 100 |
| electrical engineer recruitment agencies | Worcester | 50 | Not in top 100 | Not in top 100 |
| electrical engineer recruitment agencies | Gloucester | 50 | Not in top 100 | Not in top 100 |
| it support recruitment agencies | Gloucester | 50 | 16 | Not in top 100 |
| electrical engineer recruitment agencies | Hereford | 50 | Not in top 100 | Not in top 100 |
| it support recruitment agencies | Hereford | 50 | 12 | Not in top 100 |
| software developer recruitment | Gloucester | 40 | 16 | Not in top 100 |
| software developer recruitment | Hereford | 40 | 15 | Not in top 100 |
| software developer recruitment | Worcester | 40 | 12 | Not in top 100 |
Medium / High
Keyword Difficulty Avg.
- Traffic Share Score 0%
Your Traffic Share Percentage: <1%
These are your top Google SEO competitors
Many may not be direct business competitors, they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.
| Traffic Share | |
| indeed.com | 33% |
| reed.co.uk | 17% |
| hays.co.uk | 11% |
| totaljobs.com | 9% |
| agencycentral.co.uk | 8% |
| linkedin.com | 6% |
| cwjobs.co.uk | 6% |
| technojobs.co.uk | 4% |
| jobsite.co.uk | 3% |
| roberthalf.co.uk | 3% |
It’s not just about content and including keywords in your copy and metadata, onsite SEO goes far deeper and more technical than that.
Then there’s user experience and conversion optimisation, the list goes on. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.
%
Fully optimised target Keyword Landing Pages
Sufficient Topically Relevant Supporting Content
Optimised Internal Linking
Non Google Friendly URLs
Links to Missing Pages (404s)
Missing Canonical Tags
Missing Meta Title Tags
Duplicate Meta Title Tags
Too Long Meta Title Tags
Too Short Meta Title Tags
Missing Meta Description Tags
Duplicate Meta Description Tags
Too Long Meta Description Tags
Too Short Meta Description Tags
Missing Header 1 Tags
Duplicate Header 1 Tags
Noindex Tags Needed
Missing Alt Tag Text
Page Load Under 5s
Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high value backlinks coming from many different websites will usually rank higher than an otherwise equal website with fewer or lower quality backlinks.
Doesn’t Google ignore backlinks nowadays?
No, Google heavily relies on backlinks. Backlinks and content are the most important ranking factors. Google only ignores links from irrelevant, low quality pages and websites that brings no value to internet users.
%
Your Current Backlink Profile
| Domain | Domain Rating | Referring Domains | Backlinks | |
| hewett-recruitment.co.uk | 38% | 75 | 296 |
Competitor Backlink Comparison
| Domain | Domain Rating | Referring Domains | Backlinks |
| indeed.com | 92% | 232000 | 78.7M |
| reed.co.uk | 78% | 22700 | 1.4M |
| hays.co.uk | 72% | 3300 | 315000 |
| totaljobs.com | 78% | 23000 | 1.1M |
| agencycentral.co.uk | 53% | 1800 | 7100 |
| linkedin.com | 98% | 5.6M | 655M |
| cwjobs.co.uk | 69% | 3200 | 33400 |
| technojobs.co.uk | 59% | 2600 | 325000 |
| jobsite.co.uk | 70% | 5900 | 1.8M |
| roberthalf.co.uk | 71% | 3200 | 137000 |
Note: These are the top 10 and you are not in the top 50
- We gain a high-level insight into your business / target market and then leverage it to maximise on ROI.
- We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
- We take a ‘Content Is King’ approach, because we know that high quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
- We focus on quality and consistency across every smallest aspect of your SEO. For continued success SEO requires a consistent improvement of the ranking factors that matter most to Google and search engines.
- We provide a 100% done for you service, this is vital because it allows us to confidently guarantee results knowing nothing can get in our way.
Your website’s top SEO priorities
Each SEO project is individual, and it’s essential it’s treated that way.
There’s well over 250 SEO ranking factors and we work with them all, but we’ll prioritise those that will provided your specific site with the most significant rank improvements, here’s a short starting list.
Strategy
This website is not taking advantage of the huge opportunities that Organic traffic provides.
It’s not possible to get SEO right by just following a handful of SEO basics. To fully maximise on this opportunity it will require a bespoke strategic approach that covers all of the 250+ SEO ranking factors.
- Prepare new website for launch
- Local SEO
- Google For Jobs
SEO Migration / Technical SEO
Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements and they must all work towards improving the signals and trust of your website.
SEO landing page production / optimisation
Google’s aim is to place only the very best content at the top of its results pages. We must produce pages that are perfectly formed for the keywords we want to rank for.
SEO supporting content / blogs
We’ll utilise high quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.
Local SEO / Google My Business
- Google My Business profile optimisation
- GMB photos
- GMB posts
- GMB Business Site
- Local optimised content
- Citations
Google For Jobs
We optimise your job posts with structured data, so that when Google crawls your website it can collect this data and use it to form Google For Jobs listings.
Authority / backlink building
- High quality ‘white hat’ backlink building will be essential, our SEO competitors have more or better quality websites linking to them.
- We will focus on guest posts and niche edits as these are by far the most powerful, we will also diversify our link profile with foundational links.
- We check to see if we have lost any backlinks that can be retrieved.
- Backlinks need to be shared more naturally across a greater number of internal pages.
SEO is a Marathon
Not a sprint…
But we know how to
win the race!
How long and how much?
Our suggested budget is based on providing realistic results within a realistic timeframe.
| Monthly Investment | Monthly Hours | Initial Goal | Est. Time to Reach Goal |
£2,220+ VAT /month |
37 hrs /month |
Top 1-10 ranks for a range of core ‘money’ and long-tail keywords.
|
18 months |
£1,680+ VAT /month |
28 hrs /month |
Top 1-10 ranks for a range of core ‘money’ and long-tail keywords. |
24 months |
£1,140+ VAT /month |
19 hrs /month |
Top 1-10 ranks for a range of core ‘money’ and long-tail keywords. |
36 months |
Average results we achieve in Less Than 3 Months
%
Increase in Candidate Applications / Client Enquiries
Google Ranking Increase
%
Increase In Organic Visits
Recent Client Results
At the end of the day it is only the results that count.
We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.
Organtic Traffic
Ranks (Google)
Keyword data removed to protect client intellectual property / advantage.
Case study
Overview
Nurses.co.uk are the UK’s No.1 Nursing Jobs & Careers Site. Since mid 2019 our challenge has been to dramatically increase their organic traffic share for nurse job, career and training related searches.
Approach
The client’s top competitors include nhs.uk, indeed.com, nhsjobs.com and reed.co.uk, for this reason it was essential that we took an ‘all the things’ approach covering, advanced technical alterations, multi-level content silo production and structuring and offsite promotion.
Results
1382%
Increase in organic traffic.
1142%
Increase in keywords ranking in position 1-3.
301%
Increase in total ranking keywords.
A Partnership
Working closely with you enables our campaigns to gain better results quicker; here’s how we do it…
- Full disclosure policy – our secrets are your secrets
- Dedicated account manager
- Monthly video meetings
- Monthly reports (performance, actions, roadmap)
- Client portal
Chris
Strategy
Greg
Account Management
Alex
Account Management
Mae
Account Management
Gem
Finance
Janice
Operations
Clare
Google Ads
Anthony
Google Ads
Dhang
Content
Benjie
Content
Dave
SEO
Juphet
SEO
Maria
SEO
Mark
SEO
Ana
Outreach
Qualified Google Experts…
As Google and Bing partners, we are proven and qualified Google Experts, each year we re-qualify by keeping up to date with the latest advanced techniques and then we sit Google exams to retain our expert partner status.
Award Winning Agency
Our team work extremely hard for our clients, and are so proud of the results we achieve and the recognition gained from organisations such as the following.
Our No-risk Rank Promise
How to get your SEO started…
If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…
- Receive an SEO Audit
- Choose a package
- Campaign kick-off.