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firstpointhomecare.com

14th April 2022

Your SEO Score Is…

%

An SEO score under 50% is below average and generally well behind those leading the market online.

As a result your website will be receiving only a small amount of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.

SEO Score Summary
This report was manually produced by one of our SEO experts, yes an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.

Domain:

firstpointhomecare.com

Domain Age:

10 Years

Target Location/s:

UK

Target Search Engine/s:

Google.co.uk

  • Google Reach 0% 0%
  • Onsite SEO 41% 41%
  • Offsite SEO 0% 0%

Google Reach

Your Google Reach score represents how successful your website is at reaching prospects who are searching for your offering online.

This data is based on your market specific keywords and how well your website performs in Google’s organic search results.

Searches Per Month

%

Your Google Reach Score

  • Google Rank Score 0% 0%
The following 10 keywords / phrases are specific to your business offering, if there are others that you believe are more suitable, let us know so that we can update this report accordingly.

Keywords Researched

Your top 10 target keywords and current Google ranks
live-in care agencies Not in top 100
home care organisations Not in top 100
live in care company Not in top 100
complex care agency Not in top 100
home care business Not in top 100
palliative care services Not in top 100
live-in care agency Not in top 100
complex care companies Not in top 100
home care business uk Not in top 100
home care respite services Not in top 100

Medium / High

Keyword Difficulty Avg.

  • Traffic Share Score 0% 0%
The following results show which websites are gaining the most traffic from people searching for your target keywords on Google.

Your Traffic Share Percentage: 0%

These are your top Google SEO competitors

Many may not be direct business competitors, they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.

Traffic Share
thegoodcaregroup.com 19%
liveincaredirect.org 8%
nhs.uk 6%
ukcareguide.co.uk 6%
agespace.org 6%
helpinghandshomecare.co.uk 5%
homecare.co.uk 4%
which.co.uk 3%
coriniumcare.com 3%
homecareassociation.org.uk 3%
Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…
Onsite SEO
Onsite SEO is all about getting your website perfect in the eyes of Google.

It’s not just about content and including keywords in your copy and metadata, onsite SEO goes far deeper and more technical than that.

Then there’s user experience and conversion optimisation, the list goes on. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.

%

Content & Technical SEO Ranking Factors
Q
Target Keyword Landing Pages

Non Google Friendly URLs

Links to Missing Pages (404s)

Missing Canonical Tags

Missing Meta Title Tags

Duplicate Meta Title Tags

Too Long Meta Title Tags

Too Short Meta Title Tags

Missing Meta Description Tags

Duplicate Meta Description Tags

Too Long Meta Description Tags

Too Short Meta Description Tags

Missing Header 1 Tags

Duplicate Header 1 Tags

Noindex Tags Needed

Missing Alt Tag Text

R
WWW Canonicalisation
Q
XML Sitemap
Q
Robots.txt In Use
User Experience & Conversion Optimisation

Page Load Under 5s

R
Mobile Responsive
R
HTTPS Secure
Q
Telephone Number On All Key Pages
Q
Contact Forms on Key Pages
Q
Email Address on Key Pages
Q
Live Chat on Key Pages
Q
Lead Capture / Magnets Where Needed
Offsite SEO
Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors, however the most important by far are backlinks.

Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high value backlinks coming from many different websites will usually rank higher than an otherwise equal website with fewer or lower quality backlinks.

Doesn’t Google ignore backlinks nowadays?

No, Google heavily relies on backlinks. Backlinks and content are the most important ranking factors. Google only ignores links from irrelevant, low quality pages and websites that brings no value to internet users.

%

Your Current Backlink Profile

Domain Domain Rating Referring Domains Backlinks
firstpointhomecare.com 34% 38 283

Competitor Backlink Comparison

Domain Domain Rating Referring Domains Backlinks
thegoodcaregroup.com 47 717 186300
liveincaredirect.org 4.1% 167 1100
nhs.uk 92% 211600 50.2M
ukcareguide.co.uk 54% 2500 42100
agespace.org 43% 802 10100
helpinghandshomecare.co.uk 58% 1200 271000
homecare.co.uk 73% 3000 54000
which.co.uk 88% 84100 2.5M
coriniumcare.com 27% 184 13800
homecareassociation.org.uk 68% 1000 59100

Note: These are the top 10 and you are positioned 0

So, what can we do to help turn things around?
Our formula for success can be broken-down into 5 key areas:
  1. We gain a high-level insight into your business / target market and then leverage it to maximise on ROI.
  2. We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
  3. We take a ‘Content Is King’ approach, because we know that high quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
  4. We focus on quality and consistency across every smallest aspect of your SEO. For continued success SEO requires a consistent improvement of the ranking factors that matter most to Google and search engines.
  5. We provide a 100% done for you service, this is vital because it allows us to confidently guarantee results knowing nothing can get in our way.

SEO is a Marathon

Not a sprint…

But we know how to

win the race!

How long and how much?

Our suggested budget is based on providing realistic results within a realistic timeframe.

Monthly Investment Monthly Hours Initial Goal Est. Time to Reach Goal

£1,920

+ VAT /month

32 hrs /month

Page 1 ranks for a range of core ‘money’ and long-tail keywords.

24 months

£2,520

+ VAT /month

42 hrs /month

Page 1 ranks for a range of core ‘money’ and long-tail keywords.

18 months

£3,840

+ VAT /month

64 hrs /month

Page 1 ranks for a range of core ‘money’ and long-tail keywords.

12 months

Average results we achieve in Less Than 3 Months

%

Increase in Candidate Applications / Client Enquiries

Google Ranking Increase

%

Increase In Organic Visits

Recent Client Results

At the end of the day it is only the results that count.

We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.

Traffic

(keyword data hidden to protect client intellectual property / advantage)

Qualified Google Experts…

As Google and Bing partners, we are proven and qualified Google Experts, each year we re-qualify by keeping up to date with the latest advanced techniques and then we sit Google exams to retain our expert partner status.

Award Winning Agency

Our team work extremely hard for our clients, and are so proud of the results we achieve and the recognition gained from organisations such as the following.

award logo 2022

Our No-risk Rank Promise

We take SEO seriously, that’s why we have the confidence that our techniques will work!  We promise that you will have higher Google rankings or organic traffic within the first 30 days or we will work until you do, for free!

How to get your SEO started…

If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…

  1. Receive an SEO Audit
  2. Choose a package
  3. Sign the service agreement.

Which package would you like to go with?