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December 2022

Your SEO Score Is…

%

An SEO score under 50% is below average and generally well behind those leading the market online.

As a result your website will be receiving only a small amount of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.

SEO Score Summary
This report was manually produced by one of our SEO experts, yes an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.

Domain:

ambitionsrecruitment.com

Domain Age:

1 Year

Target Location/s:

UK

Target Search Engine/s:

Google.co.uk

  • Google Reach 6% 6%
  • Onsite SEO 81% 81%
  • Offsite SEO 0% 0%

Google Reach

Your Google Reach score represents how successful your website is at reaching prospects who are searching for your offering online.

This data is based on your market specific keywords and how well your website performs in Google’s organic search results.

Searches Per Month

%

Your Google Reach Score

  • Google Rank Score 13% 13%

The following 20 keywords / phrases are specific to your business offering, if there are others that you believe are more suitable, let us know so that we can update this report accordingly.

Keywords Researched

Your top 10 target keywords and current Google ranks
Keyword Location UK Searches /month Organic Rank Map Rank
travel trade recruitment UK 480 Not in top 100  Not in top 100
travel recruitment UK 260 12  Not in top 100
travel recruiter UK 260 Not in top 100  Not in top 100
travel recruiters UK 260  11 Not in top 100
travel recruitment agencies UK 210  16 Not in top 100
travel recruitment agency UK 210  12 Not in top 100
travel agent recruiters UK 210 Not in top 100  Not in top 100
travel industry recruiters UK 40  14  Not in top 100
travel recruitment companies UK 30 15 Not in top 100
travel employment agency UK 20 Not in top 100  Not in top 100
executive travel recruitment UK 20  Not in top 100  Not in top 100
recruitment agencies travel industry UK 20  12 Not in top 100
travel and tourism recruitment agencies UK 20  11 Not in top 100
travel industry recruitment agencies UK 20  12 Not in top 100
recruitment agencies for travel industry UK 20 9 Not in top 100
travel consultant recruitment UK 10 13  Not in top 100
travel consultant recruitment agencies UK 10  8  Not in top 100
travel recruitment consultant UK 10 6  Not in top 100
travel industry executive recruiters UK 10 Not in top 100  Not in top 100
executive recruiters travel industry UK 10  Not in top 100   Not in top 100

Low – High

Keyword Difficulty Avg.

  • Traffic Share Score 0% 0%
The following results show which websites are gaining the most traffic from people searching for your target keywords on Google.

Your Traffic Share Percentage: <1%

These are your top Google SEO competitors

Many may not be direct business competitors, they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.

Traffic Share
traveltradejobs.com 31%
candm.co.uk 20%
lightningtravelrecruitment.com 14%
jaynepeirce.co.uk 7%
platinumtravelrecruitment.co.uk 5%
travelrecruitmentsolutions.co.uk 4%
gailkennyrecruitment.com 3%
jewelsrecruitment.co.uk 3%
travelweekly.co.uk 2%
agencycentral.co.uk 1%
Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…
Onsite SEO
Onsite SEO is all about getting your website perfect in the eyes of Google.

It’s not just about content and including keywords in your copy and metadata, onsite SEO goes far deeper and more technical than that.

Then there’s user experience and conversion optimisation, the list goes on. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.

%

Content & Technical SEO Ranking Factors
Q
Target Keyword Landing Pages

Non Google Friendly URLs

Links to Missing Pages (404s)

Missing Canonical Tags

Missing Meta Title Tags

Duplicate Meta Title Tags

Too Long Meta Title Tags

Too Short Meta Title Tags

Missing Meta Description Tags

Duplicate Meta Description Tags

Too Long Meta Description Tags

Too Short Meta Description Tags

Missing Header 1 Tags

Duplicate Header 1 Tags

Noindex Tags Needed

Missing Alt Tag Text

R
WWW Canonicalisation
R
XML Sitemap
R
Robots.txt In Use
User Experience & Conversion Optimisation

Page Load Under 5s

R
Mobile Responsive
R
HTTPS Secure
Q
Telephone Number On All Key Pages
Q
Contact Forms on Key Pages
R
Email Address on Key Pages
Q
Live Chat on Key Pages
Q
Lead Capture / Magnets Where Needed
Offsite SEO
Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors, however the most important by far are backlinks.

Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high value backlinks coming from many different websites will usually rank higher than an otherwise equal website with fewer or lower quality backlinks.

Doesn’t Google ignore backlinks nowadays?

No, Google heavily relies on backlinks. Backlinks and content are the most important ranking factors. Google only ignores links from irrelevant, low quality pages and websites that brings no value to internet users.

%

Your Current Backlink Profile

Domain Domain Rating Referring Domains Backlinks
ambitionsrecruitment.com 2.3% 44 128

Competitor Backlink Comparison

Domain Domain Rating Referring Domains Backlinks
traveltradejobs.com 21% 106 5800
candm.co.uk 35% 277 1600
lightningtravelrecruitment.com 16% 110 145
jaynepeirce.co.uk 3.7% 42 472
platinumtravelrecruitment.co.uk 27% 39 342
travelrecruitmentsolutions.co.uk 0% 1 2
gailkennyrecruitment.com 27% 75 298
jewelsrecruitment.co.uk 2.3% 34 407
travelweekly.co.uk 74% 8800 2.1M
agencycentral.co.uk 54% 1900 9300

Note: These are the top 10, and you are positioned No.14

So, what can we do to help turn things around?
Our formula for success can be broken-down into 5 key areas:
  1. We gain a high-level insight into your business / target market and then leverage it to maximise on ROI.
  2. We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
  3. We take a ‘Content Is King’ approach, because we know that high quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
  4. We focus on quality and consistency across every smallest aspect of your SEO. For continued success SEO requires a consistent improvement of the ranking factors that matter most to Google and search engines.
  5. We provide a 100% done for you service, this is vital because it allows us to confidently guarantee results knowing nothing can get in our way.

Your website’s top SEO priorities

Each SEO project is individual, and it’s essential it’s treated that way.

There’s well over 250 SEO ranking factors and we work with them all, but we’ll prioritise those that will provided your specific site with the most significant rank improvements, here’s a short starting list.

R

SEO supporting content / blogs

We’ll utilise high quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.

R

Domain SEO migration

Transfer from ambitionsrecruitment.com to ambitionstravelrecruitment.com.

R

Trust signals

It’s important that Google trusts our website. Google looks for trust signals across our site and over the internet including:

  • Address on website
  • Telephone on website
  • Owner / author details and links to Social Media
  • Company name, address and telephone listed correctly and linked from Social Media and business listings pointing to our website.
R

Local SEO / Google My Business

  • Google My Business profile optimisation
  • GMB photos
  • GMB posts
  • GMB Business Site
  • Local optimised content
  • Citations
R

Technical SEO

Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements and they must all work towards improving the signals and trust of your website.

R

SEO landing page production / optimisation

Google’s aim is to place only the very best content at the top of its results pages. We must produce pages that are perfectly formed for the keywords we want to rank for.

R

Authority / backlink building

  • High quality ‘white hat’ backlink building will be essential, our SEO competitors have more or better quality websites linking to them.
  • We will focus on guest posts and niche edits as these are by far the most powerful, we will also diversify our link profile with foundational links.
  • We check to see if we have lost any backlinks that can be retrieved.
  • Backlinks need to be shared more naturally across a greater number of internal pages.

SEO is a Marathon

Not a sprint…

But we know how to

win the race!