Google Adwords Proposal
3rd – Dec – 2018
1
Lawrence Dean is a Recruitment Consultancy based in Stevenage UK specialising in Business Support, Customer Services, Finance, Human Resources, Marketing, Sales and Executive roles placed across Hertfordshire.
To aid their continued growth Lawrence Dean needs to increase the Client Enquiries they receive via their website.
Website address:
- www.lawrencedeanrecruitment.co.uk
Marketing objectives
- Client – Increase client enquiries
- Client – Increase marketing list
Specialisms
- Business Support
- Customer Services
- Finance
- Human Resources
- Marketing
- Sales
- Executive
Target Location/s
- Hertfordshire
Budget
- TBC
2
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!
Intent
Those searching on Google already have the intent to find your roles or services.
Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.
Direct Relationships
Candidates / Clients are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).
Instant ROI
Your adverts go live quickly and start delivering results immediately.
Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.
It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.
3
- Business Support
- Customer Services
- Finance
- Human Resources
- Marketing
- Sales
- Executive
- Hertfordshire
- Google.co.uk
4,700
£4.71
£500 – £1,000
Recommended monthly click budget
(lower budgets would require us to limit keywords)
4
Reconnect with the 95%+ of website visitors that leave without contacting you!
Candidates and clients rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
£50 – £150
5
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
6
Lawrence Dean’s – Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.
- Full target market and search term research
- Analyse your website and provide conversion improvement recommendations
- Define conversion goals, configure in Google Analytics and install tracking code on your website
- Gradual campaign rollout
- Remarketing Adverts – write, design and implement
7
Generally speaking your budget needs to be a reflection of two major factors, how competitive your target market is, and the exposure you require. If you choose a budget that’s too small, you will not gain enough website visits to deliver the volume of applications / enquiries required to produce a reasonable ROI.
Below we have advised on what a minimum and recommended budget would be for your situation. These are estimated figures, you actual figure will be different.
Scroll To See Full Table
>>>
| Minimum | Recommended | |
| Total Investment /Month |
£800 (£500 Click Spend £300 Management Fee)
|
£1,300 (£1,000 Click Spend £300 Management Fee) |
| Setup Fee One-off | £600 | £600 |
| Impressions /Month | 2,350 | 4,700 |
| Clicks /Month | 106 | 212 |
| Enquiries /Month (Est. based on avg. 4% and target 6% conversion rate) |
4 – 6 | 8 – 13 |
Scroll To See Full Table
>>>
| Monthly Click Budget (paid directly to the advertising platforms) |
Initial Setup Fee (One off) |
Monthly Management Fee |
| Up to £1,000 | £600 | £300 |
| £1,001 to £1,500 | £700 | £400 |
| £1,501 to £2,000 | £800 | £475 |
| £2,001 to £3,000 | £900 | £600 |
| £3,001 to £4,000 | £1,025 | £750 |
| £4,001 to £5,000 | £1,150 | £900 |
| £5,001 to £6,000 | £1,275 | £1,050 |
| 6,001 to £7,000 | £1,400 | £1,200 |
| £7,001 to £8,000 | £1,525 | £1,350 |
| £8,001 to £9,000 | £1,650 | £1,500 |
| £9,001 to £10,000 | £1,775 | £1,650 |
Average results we achieve in Less Than 3 Months
Average Cost Per Client Enquiry
Average Client Enquiries /Month
%
Increase in Candidate Applications and / or Client Enquiries
%
Increase in Google Visibility and Traffic
%
Increase in Marketing List Signup Rate
Recruitment Traffic is proud to be…
