Chefs For Chefs – www.chefsforchefs.co.uk
Google Adwords
10th – April – 2018
1
Chefs For Chefs is a Recruitment Consultancy based in Yorkshire specialising in Chef and (some) front of house roles placed across the UK.
To aid their continued growth Chefs For Chefs needs to increase the Client Enquiries / Leads they receive from their website.
Website address:
- www.chefsforchefs.co.uk
Marketing objectives
- Increase client enquiries
- Increase marketing list
Target Industry/s
- Chefs
- Resaurants
- Catering
Competition
- Medium to high competition
Target Location/s
- UK
Budget
- £750 – £2K
2
- chefs
- front of house
- restaurant
- back of house
- catering
- UK
- Google.co.uk
47,600
£0.80 – £1.40
£750 – £2,700
The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.
3
Reconnect with the 95%+ of website visitors that leave without contacting you!
Candidates and clients rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
£150+
4
To become more cost effective, Pay Per Click campaigns require constant monitoring and attention. Our objective is to provide a steady improvement in quality, quantity and value.
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
5
Chefs For Chefs’ – Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.
- Full review of past Pay-Per-Click campaigns
- Full target market and search term research
- Analyse your website and provide conversion improvement recommendations
- Campaign specific landing pages – Write and build using your CMS
- Define conversion goals, configure in Google Analytics and install tracking code on your website
- Remarketing Adverts – write, design and implement
6
Below we have advised on what a minimum and recommended budget would be for your situation.
Scroll To See Full Table
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| Total Investment /Month |
£1,050 /Month (£750 Click Spend £300 Management Fee)
|
£1,300 /Month (£1,000 Click Spend £300 Management Fee) |
£1,800 /Month (£1,500 Click Spend £400 Management Fee) |
| Setup Fee One-off | £600 | £600 | £700 |
| Avg. Position | 2.9 | 2.6 | 2.2 |
| Impressions /Month | 29,000 | 32,000 | 37,000 |
| Clicks /Month | 1,980 | 2,290 | 2,800 |
| Enquiries/Month (Est. based on avg. 4% and target 8% conversion rate) |
79 – 158 | 92 – 183 | 112 – 224 |
| Subscribe | Subscribe | Subscribe |
Scroll To See Full Table
>>>
Our fees are based on a percentage of your monthly click budget. As your click budget increases, our fee percentage decreases. You can use the following pricing table to calculate the associated fees we offer based on your chosen click budget.
| Monthly Click Budget (paid directly to the advertising platforms) |
Initial Setup Fee (One off) |
Monthly Management Fee |
| Up to £1,000 | £600 | £300 |
| £1,001 to £1,500 | £700 | £400 |
| £1,501 to £2,000 | £800 | £475 |
| £2,001 to £3,000 | £900 | £600 |
| £3,001 to £4,000 | £1,025 | £750 |
| £4,001 to £5,000 | £1,150 | £900 |
| £5,001 to £6,000 | £1,275 | £1,050 |
| 6,001 to £7,000 | £1,400 | £1,200 |
| £7,001 to £8,000 | £1,525 | £1,350 |
| £8,001 to £9,000 | £1,650 | £1,500 |
| £9,001 to £10,000 | £1,775 | £1,650 |
Average results we achieve in Less Than 3 Months
Average Cost Per Client Enquiry
Average Client Enquiries /Month
%
Increase in Candidate Applications and / or Client Enquiries
%
Increase in Google Visibility and Traffic
%
Increase in Marketing List Signup Rate
Recruitment Traffic is proud to be…
