December 2023
%
An SEO score under 50% is below average and generally well behind those leading the market online.
As a result your website will be receiving only a small amount of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.
Your Business, Needs and Goals
Website address:
- focusmanagementconsultants.co.uk
Aims / pains:
- Regain lost ranks / traffic since website redesign
- Have a retained resource maintaining the website’s SEO
- Do not have the know-how
Marketing objectives
- Increase relevant client enquiries
- Increase candidate applications/CVs
Offering
-
Food/FMCG recruitment
Target Location/s
- National
- Europe
- International
Target Audience/s
- Food/FMCG:
- Wholesale
- Quick Service Restaurants (QSR) or Casual Dining
- FMCG / Household / Healthcare
- Ingredients
- Convenience
- Direct to Consumer (DTC)
- Foodservice
- Retail / supermarkets
- Packaging
- Food manufacturing/Processing
Competition
- Highly competitive
Domain:
focusmanagementconsultants.co.uk
Domain Age:
14 Years
National, Europe, International
Google.co.uk
- Google Reach 2%
- Onsite SEO 19%
- Offsite SEO 10%
Google Reach
Your Google Reach score represents how successful your website is at reaching prospects who are searching for your offering online.
This data is based on your market specific keywords and how well your website performs in Google’s organic search results.
Searches Per Month
%
Your Google Reach Score
Organic Traffic / Rank drop Since New Website Launch – Feb 2023
- Google Rank Score 4%
The following 80 keywords / phrases are specific to your business offering, if there are others that you believe are more suitable, let us know so that we can update this report accordingly.
Your top 80 target keywords and current Google ranks
| Keyword | Location | UK Searches / month | Organic Rank |
| fmcg recruitment | UK | 170 | Not in top 100 |
| fmcg recruiter | UK | 170 | 84 |
| food recruitment agencies | UK | 170 | 13 |
| food recruitment agency | UK | 170 | 18 |
| food manufacturing recruitment agencies | UK | 170 | 21 |
| fmcg recruiters | UK | 170 | 86 |
| fmcg recruitment agencies | UK | 110 | 90 |
| fmcg recruitment company | UK | 110 | Not in top 100 |
| fmcg recruitment agency | UK | 110 | Not in top 100 |
| fmcg recruitment companies | UK | 110 | Not in top 100 |
| retail recruiters | UK | 90 | Not in top 100 |
| retail recruitment agency | UK | 70 | Not in top 100 |
| food recruitment | UK | 30 | 10 |
| food recruiters | UK | 30 | 18 |
| retail recruitment consultants | UK | 30 | Not in top 100 |
| food and drink recruitment | UK | 30 | 15 |
| food recruiter | UK | 30 | 47 |
| fmcg executive search | UK | 20 | Not in top 100 |
| food and drink recruitment agencies | UK | 20 | 16 |
| food processing recruitment agencies | UK | 10 | 17 |
| packaging recruitment agency | UK | 10 | Not in top 100 |
| cpg recruitment | UK | 10 | Not in top 100 |
| fmcg recruitment consultants | UK | 10 | 56 |
| cpg recruiters | UK | 10 | Not in top 100 |
| packaging recruiters | UK | 10 | Not in top 100 |
| food manufacturing recruitment | UK | 10 | 45 |
| food processing recruitment | UK | 10 | 37 |
| food manufacturing recruiters | UK | 10 | 21 |
| fmcg headhunters | UK | 10 | Not in top 100 |
| supermarkets recruitment | UK | 10 | Not in top 100 |
| packaging headhunters | UK | 10 | Not in top 100 |
| packaging recruitment | UK | 10 | Not in top 100 |
| cpg recruitment agency | UK | 10 | Not in top 100 |
| cpg recruitment agencies | UK | 10 | Not in top 100 |
| packaging recruitment agencies | UK | 10 | Not in top 100 |
| food service recruiter | UK | 10 | Not in top 100 |
| food service recruiters | UK | 10 | 52 |
| food retail recruitment agencies | UK | 0 | 7 |
| Keyword | Location | UK Searches / month | Organic Rank |
| chef jobs | UK | 2900 | Not in top 100 |
| bakery jobs | UK | 1600 | Not in top 100 |
| food manufacturing jobs | UK | 720 | 25 |
| food jobs | UK | 720 | 14 |
| food technologist jobs | UK | 720 | Not in top 100 |
| food technician jobs | UK | 720 | Not in top 100 |
| fmcg jobs | UK | 590 | Not in top 100 |
| food production jobs | UK | 480 | Not in top 100 |
| food development jobs | UK | 480 | 21 |
| new product development jobs | UK | 480 | Not in top 100 |
| food safety jobs | UK | 390 | Not in top 100 |
| refrigeration engineer jobs | UK | 320 | Not in top 100 |
| packaging jobs | UK | 320 | 75 |
| hygiene manager jobs | UK | 260 | Not in top 100 |
| food marketing jobs | UK | 210 | Not in top 100 |
| food quality assurance jobs | UK | 210 | Not in top 100 |
| food quality jobs | UK | 110 | Not in top 100 |
| food buyer jobs | UK | 110 | Not in top 100 |
| food technical jobs | UK | 110 | 20 |
| foodservice jobs | UK | 70 | Not in top 100 |
| hygiene jobs | UK | 70 | Not in top 100 |
| food service jobs | UK | 70 | Not in top 100 |
| food production manager jobs | UK | 70 | 26 |
| food sales jobs | UK | 70 | Not in top 100 |
| cpg jobs | UK | 70 | Not in top 100 |
| food engineering jobs | UK | 50 | 35 |
| food engineer jobs | UK | 50 | Not in top 100 |
| npd technologist jobs | UK | 50 | Not in top 100 |
| food retail jobs | UK | 50 | Not in top 100 |
| food quality manager jobs | UK | 50 | Not in top 100 |
| food packaging jobs | UK | 50 | 47 |
| food prep jobs | UK | 50 | Not in top 100 |
| food procurement jobs | UK | 40 | Not in top 100 |
| food supply chain jobs | UK | 40 | 16 |
| food hygiene jobs | UK | 40 | Not in top 100 |
| food manager jobs | UK | 40 | Not in top 100 |
| food management jobs | UK | 40 | 11 |
| food processing jobs | UK | 30 | Not in top 100 |
| food and drink jobs | UK | 30 | 68 |
| packaging buyer jobs | UK | 30 | Not in top 100 |
Medium/High
Keyword Difficulty Avg.
- Traffic Share Score 0%
Your Traffic Share Percentage: <1%
Client Search – SEO Competitors
| Traffic Share | |
| nigelwright.com | 22% |
| drnewitt.com | 9% |
| sigmarecruitment.co.uk | 5% |
| michaelpage.co.uk | 5% |
| fmcgselection.co.uk | 5% |
| harperanderton.com | 5% |
| mackenziejones.co.uk | 4% |
| silven.co.uk | 4% |
| c2recruitment.com | 4% |
| advocate-group.co.uk | 3% |
Candidate Search – SEO Competitors
| Traffic Share | |
| indeed.com | 48% |
| foodmanufacture.co.uk | 11% |
| caterer.com | 6% |
| linkedin.com | 4% |
| thegrocer.co.uk | 3% |
| reed.co.uk | 3% |
| totaljobs.com | 2% |
| yourfoodjob.com | 2% |
| chefjobs.co.uk | 2% |
| glassdoor.co.uk | 1% |
It’s not just about content and including keywords in your copy and metadata, onsite SEO goes far deeper and more technical than that.
Then there’s user experience and conversion optimisation, the list goes on. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.
%
Fully optimised target Keyword Landing Pages
Sufficient Topically Relevant Supporting Content
Optimised Internal Linking
Non Google Friendly URLs
Links to Missing Pages (404s)
Missing Canonical Tags
Missing Meta Title Tags
Duplicate Meta Title Tags
Too Long Meta Title Tags
Too Short Meta Title Tags
Missing Meta Description Tags
Duplicate Meta Description Tags
Too Long Meta Description Tags
Too Short Meta Description Tags
Missing Header 1 Tags
Duplicate Header 1 Tags
Noindex Tags Needed
Missing Alt Tag Text
Page Load Under 5s
Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high value backlinks coming from many different websites will usually rank higher than an otherwise equal website with fewer or lower quality backlinks.
Doesn’t Google ignore backlinks nowadays?
No, Google heavily relies on backlinks. Backlinks and content are the most important ranking factors. Google only ignores links from irrelevant, low quality pages and websites that brings no value to internet users.
%
Your Current Backlink Profile
| Domain | Domain Rating | Referring Domains | Backlinks | |
| focusmanagementconsultants.co.uk | 14% | 130 | 1500 |
Competitor Backlink Comparison
| Domain | Domain Rating | Referring Domains | Backlinks |
| indeed.com | 92% | 248000 | 94.1M |
| foodmanufacture.co.uk | 71% | 4900 | 258000 |
| reed.co.uk | 78% | 21000 | 1.2M |
| linkedin.com | 98% | 6.8M | 2.5B |
| caterer.com | 68% | 3900 | 19100 |
| thegrocer.co.uk | 78% | 11000 | 977000 |
| nigelwright.com | 52% | 685 | 6600 |
| totaljobs.com | 78% | 20900 | 1M |
| drnewitt.com | 9% | 62 | 1300 |
| michaelpage.co.uk | 69% | 4900 | 619000 |
Note: These are the top 10 and you are positioned No. 65
- We gain a high-level insight into your business / target market and then leverage it to maximise on ROI.
- We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
- We take a ‘Content Is King’ approach, because we know that high quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
- We focus on quality and consistency across every smallest aspect of your SEO. For continued success SEO requires a consistent improvement of the ranking factors that matter most to Google and search engines.
- We provide a 100% done for you service, this is vital because it allows us to confidently guarantee results knowing nothing can get in our way.
Your website’s top SEO priorities
Each SEO project is individual, and it’s essential it’s treated that way.
There’s well over 250 SEO ranking factors and we work with them all, but we’ll prioritise those that will provided your specific site with the most significant rank improvements, here’s a short starting list.
Strategy
This website is not taking advantage of the huge opportunities that Organic traffic provides.
It’s not possible to get SEO right by just following a handful of SEO basics. To fully maximise on this opportunity it will require a bespoke strategic approach that covers all of the 250+ SEO ranking factors.
Fix SEO Migration & Technical SEO
Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements and they must all work towards improving the signals and trust of your website.
Google For Jobs
Configure and optimise jobs pages to best suit Google For Jobs.
SEO landing page production / optimisation
Google’s aim is to place only the very best content at the top of its results pages. We must produce pages that are perfectly formed for the keywords we want to rank for.
SEO supporting content / blogs
We’ll utilise high quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.
Authority / backlink building
- High quality ‘white hat’ backlink building will be essential, our SEO competitors have more or better quality websites linking to them.
- We will focus on guest posts and niche edits as these are by far the most powerful, we will also diversify our link profile with foundational links.
- We check to see if we have lost any backlinks that can be retrieved.
- Backlinks need to be shared more naturally across a greater number of internal pages.
SEO is a Marathon
Not a sprint…
But we know how to
win the race!
How long and how much?
Our suggested budget is based on providing realistic results within a realistic timeframe.
| Monthly Investment | Monthly Hours | Initial Goal | Est. Time to Reach Goal |
£1,885+ VAT /month |
29 hrs /month | Top 1-10 ranks for a range of core ‘money’ and long-tail keywords. |
18 months |
£1,430+ VAT /month |
22 hrs /month | Top 1-10 ranks for a range of core ‘money’ and long-tail keywords. |
24 months |
£975+ VAT /month |
15 hrs /month | Top 1-10 ranks for a range of core ‘money’ and long-tail keywords. |
36 months |
Average results we achieve in Less Than 3 Months
%
Increase in Candidate Applications / Client Enquiries
Google Ranking Increase
%
Increase In Organic Visits
Recent Client Results
At the end of the day it is only the results that count.
We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.
Organtic Traffic
Ranks (Google)
Keyword data removed to protect client intellectual property / advantage.
Case study
Overview
Nurses.co.uk are the UK’s No.1 Nursing Jobs & Careers Site. Since mid 2019 our challenge has been to dramatically increase their organic traffic share for nurse job, career and training related searches.
Approach
The client’s top competitors include nhs.uk, indeed.com, nhsjobs.com and reed.co.uk, for this reason it was essential that we took an ‘all the things’ approach covering, advanced technical alterations, multi-level content silo production and structuring and offsite promotion.
Results
1382%
Increase in organic traffic.
1142%
Increase in keywords ranking in position 1-3.
301%
Increase in total ranking keywords.
A Partnership
Working closely with you enables our campaigns to gain better results quicker; here’s how we do it…
- Full disclosure policy – our secrets are your secrets
- Dedicated account manager
- Monthly video meetings
- Monthly reports (performance, actions, roadmap)
- Client portal
Chris
Strategy
Greg
Account Management
Alex
Account Management
Mae
Account Management
Gem
Finance
Janice
Operations
Clare
Google Ads
Anthony
Google Ads
Dhang
Content
Benjie
Content
Dave
SEO
Juphet
SEO
Maria
SEO
Mark
SEO
Ana
Outreach
Qualified Google Experts…
As Google and Bing partners, we are proven and qualified Google Experts, each year we re-qualify by keeping up to date with the latest advanced techniques and then we sit Google exams to retain our expert partner status.
Award Winning Agency
Our team work extremely hard for our clients, and are so proud of the results we achieve and the recognition gained from organisations such as the following.
Our No-risk Rank Promise
How to get your SEO started…
If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…
- Receive an SEO Audit
- Choose a package
- Campaign kick-off.