30th – April – 2021
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An SEO score between 34% and 67% is an average score, and generally means you are currently performing reasonably well but there is plenty of room for improvement.
By working with Springhill Marketing we will improve the SEO factors within this audit helping you to move higher up the Google ranks and increase the high quality leads / sales you receive from your website.
Domain:
principalpeople.co.uk
Domain Age:
21 Years
UK
Google.co.uk
- Google Reach 19%
- Onsite SEO 30%
- Offsite SEO 67%
SEO Opportunity
- Enquiries from search engines are always the hottest leads because you are already seen as. amarket leader.
- Organic traffic provides 3 – 4 X more traffic than Google Ads
- Your organic traffic is 25% of what it was when we were managing your SEO in 2019.
- Was 2500 now 500 monthly organic visitors.
- 2nd to now 9th in terms organic traffic market share.
Google Reach
Your Google Reach score represents how successful your website is at reaching prospects who are searching for your offering online.
This data is based on your market specific keywords and how well your website performs in Google’s organic search results.
Searches Per Month
%
Your Google Reach Score
- Google Rank Score 32%
Keywords Researched
| hse recruitment | Not in Top 100 |
| environmental recruitment agencies | 21 |
| health and safety recruitment agencies | 2 |
| health and safety recruitment | 1 |
| environmental recruitment agencies uk | 14 |
| health and safety recruitment agencies uk | 3 |
| sustainability recruitment agencies | 42 |
| quality assurance recruitment agencies | Not in Top 100 |
| h&s recruitment | 16 |
| ecological recruitment | Not in Top 100 |
Medium / High
Keyword Difficulty Avg.
- Traffic Share Score 5%
Your Traffic Share Percentage: 5%
These are your top Google SEO competitors
Many may not be direct business competitors, they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.
| Traffic Share | |
| hserecruitment.co.uk | 27% |
| agencycentral.co.uk | 17% |
| shirleyparsons.com | 10% |
| acre.com | 6% |
| principalpeople.co.uk | 5% |
| hays.co.uk | 3% |
| irwinandcolton.com | 3% |
| greenchoices.org | 2% |
| walkoflifecoaching.com | 3% |
| lewisdavey.com | 2% |
It’s not just about content and including keywords in your copy and metadata, onsite SEO goes far deeper and more technical than that.
Then there’s user experience and conversion optimisation, the list goes on. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.
%
Non Google Friendly URLs
Links to Missing Pages (404s)
Missing Canonical Tags
Missing Meta Title Tags
Duplicate Meta Title Tags
Too Long Meta Title Tags
Too Short Meta Title Tags
Missing Meta Description Tags
Duplicate Meta Description Tags
Too Long Meta Description Tags
Too Short Meta Description Tags
Missing Header 1 Tags
Duplicate Header 1 Tags
Noindex Tags Needed
Missing Alt Tag Text
Page Load Under 5s
Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high value backlinks coming from many different websites will usually rank higher than an otherwise equal website with fewer or lower quality backlinks.
Doesn’t Google ignore backlinks nowadays?
No, Google heavily relies on backlinks. Backlinks and content are the most important ranking factors. Google only ignores links from irrelevant, low quality pages and websites that brings no value to internet users.
%
Your Current Backlink Profile
| Domain | Domain Rating | Referring Domains | Backlinks | |
| principalpeople.co.uk | 26% | 320 | 603 |
Competitor Backlink Comparison
| Domain | Domain Rating | Referring Domains | Backlinks |
| hserecruitment.co.uk | 66% | 73 | 1100 |
| agencycentral.co.uk | 53% | 1800 | 10800 |
| shirleyparsons.com | 30% | 223 | 1600 |
| acre.com | 43% | 787 | 2900 |
| principalpeople.co.uk | 26% | 210 | 603 |
| hays.co.uk | 72% | 3200 | 504000 |
| irwinandcolton.com | 22% | 31 | 185 |
| greenchoices.org | 52% | 961 | 6000 |
| walkoflifecoaching.com | 28% | 251 | 1600 |
| lewisdavey.com | 11% | 34 | 105 |
Note: These are the top 10 and you are positioned 5
Your Target Backlink Profile
| Domain | Domain Rating | Referring Domains | Backlinks | |
| hserecruitment.co.uk | 6% | 73 | 1100 |
- We gain a high-level insight into your business / target market and then leverage it to maximise on ROI.
- We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
- We take a ‘Content Is King’ approach, because we know that high quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
- We focus on quality and consistency across every smallest aspect of your SEO. For continued success SEO requires a consistent improvement of the ranking factors that matter most to Google and search engines.
- We provide a 100% done for you service, this is vital because it allows us to confidently guarantee results knowing nothing can get in our way.
Your website’s top SEO priorities
Each SEO project is individual, and it’s essential it’s treated that way.
There’s well over 250 SEO ranking factors and we work with them all, but we’ll prioritise those that will provided your specific site with the most significant rank improvements, here’s a short starting list.
Strategy
This website is not taking advantage of the huge opportunities that Organic traffic provides.
It’s not possible to get SEO right by just following a handful of SEO basics. To fully maximise on this opportunity it will require a bespoke strategic approach that covers all of the 250+ SEO ranking factors.
Technical SEO
Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements and they must all work towards improving the signals and trust of your website.
SEO landing page production / optimisation
Google’s aim is to place only the very best content at the top of its results pages. We must produce pages that are perfectly formed for the keywords we want to rank for.
SEO supporting content / blogs
We’ll utilise high quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.
Authority / backlink building
- High quality ‘white hat’ backlink building will be essential, our SEO competitors have more or better quality websites linking to them.
- We will focus on guest posts and niche edits as these are by far the most powerful, we will also diversify our link profile with foundational links.
- We check to see if we have lost any backlinks that can be retrieved.
- Backlinks need to be shared more naturally across a greater number of internal pages.
SEO is a Marathon
Not a sprint…
But we know how to
win the race!
How long and how much?
Our suggested budget is based on providing realistic results within a realistic timeframe.
| Monthly Investment | Monthly Hours | Initial Goal | Est. Time to Reach Goal |
£1,440+ VAT /month |
24 hrs /month | Top 1-5 ranks for a range of core ‘money’ and long-tail keywords. |
24 months |
£1,860+ VAT /month |
31 hrs /month | Top 1-5 ranks for a range of core ‘money’ and long-tail keywords. |
18 months |
£2,820+ VAT /month |
47 hrs /month | Top 1-5 ranks for a range of core ‘money’ and long-tail keywords. |
12 months |
Average results we achieve in Less Than 3 Months
%
Increase in Candidate Applications / Client Enquiries
Google Ranking Increase
%
Increase In Organic Visits
Recent Client Results
At the end of the day it is only the results that count.
We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.
Traffic
(keyword data hidden to protect client intellectual property / advantage)
Ranks (Google)
(keyword data hidden to protect client intellectual property / advantage)
Qualified Google Experts…
As Google and Bing partners, we are proven and qualified Google Experts, each year we re-qualify by keeping up to date with the latest advanced techniques and then we sit Google exams to retain our expert partner status.
Our No-risk Rank Promise
How to get your SEO started…
If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…
- Receive an SEO Audit
- Choose a package
- Sign the service agreement.
Which package would you like to go with?