18 – April – 2022
1
Website address:
- firstpointhomecare.com
Marketing objectives
- Candidate – Increase job applications / CV uploads.
- Candidate – Increase ‘job alert’ sign ups.
- Candidate – Increase marketing list.
Target Industry/s
- Home Care
- Respite Care
- Live-in Care
- Complex Care
- Pallative Care
Competition
- Medium to high competition
Target Location/s
- UK
2
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!
Intent
Those searching on Google already have the intent to find your roles or services.
Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.
Direct Relationships
Candidates / Clients are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).
Instant ROI
Your adverts go live quickly and start delivering results immediately.
Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.
It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.
3
10,900+
Job Searches Per Month
£1.00
Average Cost Per Click
[£X.XX] – [£X.XX]
Estimated Spend /Month
[£X.XX] – [£X.XX]
Recommended monthly click budget
The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.
| Minimum | Recommended | |
| Total Investment /Month |
£[x,xxx] (£[xxx] Click Spend + £[xxx] Management Fee) |
£[x,xxx] (£[xxx] Click Spend + £[xxx] Management Fee) |
| Setup Fee One-off | £[xx] | £[xx] |
| Exposure level | [Low / Medium / High] | [Low / Medium / High] |
| Impressions /Month | [x,xxx] | [x,xxx] |
| Clicks /Month | [x,xxx] | [x,xxx] |
| [Applications / Enquiries] /Month (Est. based on avg. [4]% and target [12]% conversion rate) |
[xx – xx] | [xx – xx] |
4
Reconnect with the 95%+ of website visitors that leave without contacting you!
Candidates and clients rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
5
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
6
Firstpoint Homecare’s – Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.
- Full review of past Pay-Per-Click campaigns
- Full target market and search term research
- Define conversion goals, configure in Google Analytics and install tracking code on your website
- Gradual campaign rollout
- Remarketing Adverts – write, design and implement
- Website conversion optimisation
- Analyse your website and provide conversion improvement recommendations
- Advise on the creation and optimisation of campaign specific landing pages
- If you don’t have a website designer / developer we can provide quotations to implement our recommendations on your behalf.
7
Below we have advised on what a minimum and recommended budget would be for your situation.
Scroll To See Full Table
>>>
| Minimum | Recommended | |
| Total Investment /Month |
£[x,xxx] /Month (£[xxx] Click Spend + £[xxx] Management Fee) |
£[x,xxx] /Month (£[xxx] Click Spend + £[xxx] Management Fee) |
| Setup Fee One-off | £[xx] | £[xx] |
| Avg. Position | [x.x] | [x.x] |
| Impressions /Month | [x,xxx] | [x,xxx] |
| Clicks /Month | [x,xxx] | [x,xxx] |
| [Applications / Enquiries] /Month (Est. based on avg. [4]% and target [12]% conversion rate) |
[xx – xx] | [xx – xx] |
Scroll To See Full Table
>>>
| Monthly Click Budget (paid directly to the advertising platforms) |
Initial Setup Fee (One off) |
Monthly Management Fee |
| Up to £1,000 | £600 | £300 |
| £1,001 to £1,500 | £700 | £400 |
| £1,501 to £2,000 | £800 | £475 |
| £2,001 to £3,000 | £900 | £600 |
| £3,001 to £4,000 | £1,025 | £750 |
| £4,001 to £5,000 | £1,150 | £900 |
| £5,001 to £6,000 | £1,275 | £1,050 |
| 6,001 to £7,000 | £1,400 | £1,200 |
| £7,001 to £8,000 | £1,525 | £1,350 |
| £8,001 to £9,000 | £1,650 | £1,500 |
| £9,001 to £10,000 | £1,775 | £1,650 |
Average results we achieve in Less Than 3 Months
Average Cost Per Client Enquiry
Average Client Enquiries /Month
%
Increase in Candidate Applications and / or Client Enquiries
%
Increase in Google Visibility and Traffic
%
Increase in Marketing List Signup Rate
Recruitment Traffic is proud to be…
Award Winning Agency
Our team work extremely hard for our clients, and are so proud of the results we achieve and the recognition gained from organisations such as the following.
