Website address:
- distributed.co
Marketing objectives
- Increase freelancer applications / leads.
Audience/s
- Freelance software developers
- Software developers looking for a job (not yet freelancing)
- Mid to senior level developers (not entry level / junior level)
Competition
- Highly competitive
Target Location/s
- UK
- Eastern Europe (Bulgaria, Ukraine, Poland, Czech Republic, Hungary, Slovakia, etc)
- Countries that often speak English within the 2-3 hour time zone difference to UK
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!
Intent
Those searching on Google already have the intent to find your roles or services.
Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.
Direct Relationships
Candidates / Clients are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).
Instant ROI
Your adverts go live quickly and start delivering results immediately.
Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.
It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.
15,000 – 90,000
Impressions Per Month
£2.15
Average Cost Per Click
£1,500 – £9,300
Recommended monthly click budget
The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.
Web
Front-end
DevOps
Full Stack
C++
React
Azure
Python
Software
Java
Technical lead
SDET
Javascript
Programmer
PHP
| Minimum | Recommended | Maximum | |
| Total Investment /Month |
£1,900 (£1,500 Click Spend + £400 Management Fee) |
£3,600 (£3,000 Click Spend + £600 Management Fee)
|
£10,950 (£9,300 Click Spend + £1,650 Management Fee) |
| Setup Fee One-off | £700 | £900 | £1,775 |
| Exposure Level | Low | Low / Medium | High |
| Clicks /Month | 698 | 1395 | 4326 |
| Applications / Leads /Month (Est. based on conversion rate range from 4% to 6%) |
28 – 42 | 56 – 84 | 173 – 260 |
4
Reconnect with the 95%+ of website visitors that leave without contacting you!
Candidates and clients rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
Small % taken from search / display budget
5
- Create all types of ads – text, image, interactive and video ads.
- Place those ads on websites that are relevant to what you’re selling.
- Show those ads to the people who are likely to be most interested.
- Manage and track your budget, campaigns and results as you go.
Keyword Targeting
We use keywords to trigger your ads to be shown to people who are visiting or have visited websites with content that’s contextually relevant to those keywords.
Placement Targeting
We create placement campaigns which only serve your adverts to specific predefined websites, web-pages, apps, or individual ad units.
Topic Targeting
We can choose to display our ads alongside the top content topics being consumed across the Display Network. When you associate your brand with the right content, you can connect with the specific audience who consume that content.
£300+
6
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
7
Distributed’s – Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.
- Full target market and search term research
- Analyse your website and provide conversion improvement recommendations
- Campaign specific landing pages – Advise on the creation
- Define conversion goals, configure in Google Analytics and install tracking code on your website
- Remarketing / display advert – write, design and implement (when applicable)
8
| Monthly Click Budget (paid directly to the advertising platforms) |
Initial Setup Fee (One off) |
Monthly Management Fee |
| Up to £1,000 | £600 | £300 |
| £1,001 to £1,500 | £700 | £400 |
| £1,501 to £2,000 | £800 | £475 |
| £2,001 to £3,000 | £900 | £600 |
| £3,001 to £4,000 | £1,025 | £750 |
| £4,001 to £5,000 | £1,150 | £900 |
| £5,001 to £6,000 | £1,275 | £1,050 |
| 6,001 to £7,000 | £1,400 | £1,200 |
| £7,001 to £8,000 | £1,525 | £1,350 |
| £8,001 to £9,000 | £1,650 | £1,500 |
| £9,001 to £10,000 | £1,775 | £1,650 |
Average results we achieve in Less Than 3 Months
Average Cost Per Client Enquiry
Average Client Enquiries /Month
%
Increase in Candidate Applications and / or Client Enquiries
%
Increase in Google Visibility and Traffic
%
Increase in Marketing List Signup Rate
Recruitment Traffic is proud to be…
