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fosway

23rd-June-2021

Your SEO Score Is…

%

An SEO score under 50% is below average and generally well behind those leading the market online.

As a result your website will be receiving only a small amount of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.

SEO Score Summary
This report was manually produced by one of our SEO experts, yes an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.

Domain:

fosway.com

Domain Age:

6 Years

Target Location/s:

UK
Global

Target Search Engine/s:

Google.co.uk

  • Google Reach 0% 0%
  • Onsite SEO 52% 52%
  • Offsite SEO 0% 0%

Google Reach

Your Google Reach score represents how successful your website is at reaching prospects who are searching for your offering online.

This data is based on your market specific keywords and how well your website performs in Google’s organic search results.

Searches Per Month

%

Your Google Reach Score

  • Google Rank Score 0% 0%
The following 10 keywords / phrases are specific to your business offering, if there are others that you believe are more suitable, let us know so that we can update this report accordingly.

Keywords Researched

Your top 10 target keywords and current Google ranks
hr systems Not in top 100
hr trends Not in top 100
hr analytics Not in top 100
hr data Not in top 100
hr tools Not in top 100
hr technology Not in top 100
hr data analytics Not in top 100
hr tech Not in top 100
procurement processes Not in top 100
cloud hr 36

Medium / High

Keyword Difficulty Avg.

  • Traffic Share Score 0% 0%
The following results show which websites are gaining the most traffic from people searching for your target keywords on Google.

Your Traffic Share Percentage: 0%

These are your top Google SEO competitors

Many may not be direct business competitors, they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.

Traffic Share
questionpro.com 15%
breathehr.com/en-gb 11%
cipd.co.uk 8%
startupsoflondon.com 4%
toolbox.com 4%
simplypersonnel.co.uk 4%
valamis.com 3%
aihr.com 3%
digitalhrtech.com 3%
techtarget.com 2%
Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…
Onsite SEO
Onsite SEO is all about getting your website perfect in the eyes of Google.

It’s not just about content and including keywords in your copy and metadata, onsite SEO goes far deeper and more technical than that.

Then there’s user experience and conversion optimisation, the list goes on. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.

%

Content & Technical SEO Ranking Factors
Q
Target Keyword Landing Pages

Non Google Friendly URLs

Links to Missing Pages (404s)

Missing Canonical Tags

Missing Meta Title Tags

Duplicate Meta Title Tags

Too Long Meta Title Tags

Too Short Meta Title Tags

Missing Meta Description Tags

Duplicate Meta Description Tags

Too Long Meta Description Tags

Too Short Meta Description Tags

Missing Header 1 Tags

Duplicate Header 1 Tags

Noindex Tags Needed

Missing Alt Tag Text

R
WWW Canonicalisation
R
XML Sitemap
R
Robots.txt In Use
User Experience & Conversion Optimisation

Page Load Under 5s

R
Mobile Responsive
R
HTTPS Secure
R
Telephone Number On All Key Pages
R
Contact Forms on Key Pages
R
Email Address on Key Pages
Q
Live Chat on Key Pages
Q
Lead Capture / Magnets Where Needed
Offsite SEO
Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors, however the most important by far are backlinks.

Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high value backlinks coming from many different websites will usually rank higher than an otherwise equal website with fewer or lower quality backlinks.

Doesn’t Google ignore backlinks nowadays?

No, Google heavily relies on backlinks. Backlinks and content are the most important ranking factors. Google only ignores links from irrelevant, low quality pages and websites that brings no value to internet users.

%

Your Current Backlink Profile

Domain Domain Rating Referring Domains Backlinks
fosway.com 61% 1000 10700

 

Competitor Backlink Comparison

Domain Domain Rating Referring Domains Backlinks
questionpro.com 83% 38500 5.1M
breathehr.com/en-gb 70% 2400 30800
cipd.co.uk 82% 14700 443100
startupsoflondon.com 25% 153 1400
toolbox.com 80% 21600 2.7M
simplypersonnel.co.uk 12% 192 1200
valamis.com 60% 2000 17000
aihr.com 65% 1600 41000
digitalhrtech.com 63% 2700 38200
techtarget.com 90% 117400 10.3M

Note: These are the top 10 and you are positioned – 0

Your Target Backlink Profile

Domain Domain Rating Referring Domains Backlinks
fosway.com 70% 1100+ 10800+
So, what can we do to help turn things around?
Our formula for success can be broken-down into 5 key areas:
  1. We gain a high-level insight into your business / target market and then leverage it to maximise on ROI.
  2. We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
  3. We take a ‘Content Is King’ approach, because we know that high quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
  4. We focus on quality and consistency across every smallest aspect of your SEO. For continued success SEO requires a consistent improvement of the ranking factors that matter most to Google and search engines.
  5. We provide a 100% done for you service, this is vital because it allows us to confidently guarantee results knowing nothing can get in our way.

Your website’s top SEO priorities

Each SEO project is individual, and it’s essential it’s treated that way.

There’s well over 250 SEO ranking factors and we work with them all, but we’ll prioritise those that will provided your specific site with the most significant rank improvements, here’s a short starting list.

R

Strategy

This website is not taking advantage of the huge opportunities that Organic traffic provides.

It’s not possible to get SEO right by just following a handful of SEO basics. To fully maximise on this opportunity it will require a bespoke strategic approach that covers all of the 250+ SEO ranking factors.

R

Technical SEO

Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements and they must all work towards improving the signals and trust of your website.

R

SEO landing page production / optimisation

Google’s aim is to place only the very best content at the top of its results pages. We must produce pages that are perfectly formed for the keywords we want to rank for.

R

Fix key content gaps

Your website is missing key pieces of content. By filling these gaps we will build trust with Google and your target market.

R

Authority / backlink building

  • High quality ‘white hat’ backlink building will be essential, our SEO competitors have more or better quality websites linking to them.
  • We will focus on guest posts and niche edits as these are by far the most powerful, we will also diversify our link profile with foundational links.
  • We check to see if we have lost any backlinks that can be retrieved.
  • Backlinks need to be shared more naturally across a greater number of internal pages

SEO is a Marathon

Not a sprint…

But we know how to

win the race!

How long and how much?

Our suggested budget is based on providing realistic results within a realistic timeframe.

Average results we achieve in Less Than 3 Months

%

Increase in Candidate Applications / Client Enquiries

Google Ranking Increase

%

Increase In Organic Visits

Recent Client Results

At the end of the day it is only the results that count.

We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.

Traffic

(keyword data hidden to protect client intellectual property / advantage)

Qualified Google Experts…

As Google and Bing partners, we are proven and qualified Google Experts, each year we re-qualify by keeping up to date with the latest advanced techniques and then we sit Google exams to retain our expert partner status.

Our No-risk Rank Promise

We take SEO seriously, that’s why we have the confidence that our techniques will work!  We promise that you will have higher Google rankings or organic traffic within the first 30 days or we will work until you do, for free!

How to get your SEO started…

If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…

  1. Receive an SEO Audit
  2. Choose a package
  3. Sign the service agreement.

Which package would you like to go with?