majorplayers.co.uk
Google Ads Proposal
16 Nov 20
Website address:
- majorplayers.co.uk
Marketing objectives
- Client – Increase client enquiries.
- Client – Increase marketing list
Audience/s
- From start-up’s through to household names hiring across a variety of disciplines including Digital, Marketing, Creative and Tech
Target Location/s
- London
Competition
- Medium to high competition
2
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!
Intent
Those searching on Google already have the intent to find your roles or services.
Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.
Direct Relationships
Candidates / Clients are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).
Instant ROI
Your adverts go live quickly and start delivering results immediately.
Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.
It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.
3
Google Searches
Digital & E-commerce
9,800
Search Volume /Month
£2.43
672
Clicks /Month
£2,000+
Recommended Budget /Month
£1,600
Estimated Spend /Month
3 – 16
Client Enquiries
4
Google Searches
UX, UI & Front-end
5090
Search Volume /Month
£3.75
157
Clicks /Month
£1,000
Recommended Budget /Month
£600
Estimated Spend /Month
1 – 3
Client Enquiries
5
Google Searches
Social, Content & Influencer
9000
Search Volume /Month
£2.08
421
Clicks /Month
£1,100
Recommended Budget /Month
£875
Estimated Spend /Month
2 – 7
Client Enquiries
6
Reconnect with the 95%+ of website visitors that leave without contacting you!
Candidates and clients rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
7
To become more cost effective, Pay Per Click campaigns require constant monitoring and attention. Our objective is to provide a steady improvement in quality, quantity and value.
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
8
Major Player’s – Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.
- Full target market and search term research
- Analyse your website and provide conversion improvement recommendations
- Campaign specific landing pages – Advise on the creation
- Define conversion goals, configure in Google Analytics and install tracking code on your website
- Gradual campaign rollout
- Remarketing Adverts – write, design and implement
9
Our fees are based on a percentage of your monthly click budget. As your click budget increases, our fee percentage decreases. You can use the following pricing table to calculate the associated fees we offer based on your chosen click budget.
| Monthly Click Budget (paid directly to the advertising platforms) |
Initial Setup Fee (One off) |
Monthly Management Fee |
| Up to £1,000 | £600 | £300 |
| £1,001 to £1,500 | £700 | £400 |
| £1,501 to £2,000 | £800 | £475 |
| £2,001 to £3,000 | £900 | £600 |
| £3,001 to £4,000 | £1,025 | £750 |
| £4,001 to £5,000 | £1,150 | £900 |
| £5,001 to £6,000 | £1,275 | £1,050 |
| 6,001 to £7,000 | £1,400 | £1,200 |
| £7,001 to £8,000 | £1,525 | £1,350 |
| £8,001 to £9,000 | £1,650 | £1,500 |
| £9,001 to £10,000 | £1,775 | £1,650 |
Average results we achieve in Less Than 3 Months
Average Cost Per Client Enquiry
Average Client Enquiries /Month
%
Increase in Candidate Applications and / or Client Enquiries
%
Increase in Google Visibility and Traffic
%
Increase in Marketing List Signup Rate
Recruitment Traffic is proud to be…
