Reach out to your ideal target audiences where they spend their time, and dramatically increase your Recruitment Applications and Enquiries.
All major Social Media networks now offer powerful advertising opportunities. Start reaching out to your target audience where they spend most of their time; LinkedIn, Facebook, Twitter, Instagram and Youtube.
Target market research and profiling
We perform research into your target market, creating a bespoke profile made up of many parts. Your target profile ensures only the most suitable social users see your adverts.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your website and landing pages, they feature a full range of benefits, offers and wording.
Advanced pay-per-click strategies, campaign settings and profile combinations are used to ensure your ads are shown when most appropriate to achieve your business and marketing goals.
We produce monthly reports detailing impressions, clicks, click-through rates, costs and conversions.
During our management we often suggest changes to be made to your website. Generally these are only small text changes but sometimes they can be more involved. If required we can action developments (large or small) on your behalf.
Landing page development
If necessary we can plan design and build landing pages optimised to maximise quality ratings and conversion results.
36% of job seekers are on LinkedIn, 40% on Twitter, and 83% on Facebook!Social media could be where your next hire will be.
Average Results – After Just 5 Months
Increase in Candidate & Client Enquiries
Increase in Google visibility
Increase in Mailing List Signup Rate
Increase in Website Conversions
How much will PPC cost?
How much will we pay each time our adverts get clicked?
Is there a minimum I can expect to pay for PPC each month?
Averagely what do recruiters spend on PPC each month?
However, an average monthly PPC investment for a small to medium sized Recruitment Agency working within an averagely competitive recruitment market niche will be between £1,500 and £4,500 per month.
How much do you charge?
Who do I pay my click spend to?
Key Considerations when choosing a PPC partner
To become more cost effective, Pay Per Click campaigns require constant monitoring and attention. Our objective is to show a steady improvement in quality, quantity and value of the results. Below is a starter list of the types of actions we perform each month:
Research to identify new advertising opportunities and markets.
New campaign creation (advert design, profile building and campaign setup).
Target profile and keyword analysis and optimisation.
Click through rate, cost per click, budget and quality score monitoring to help you receive the cheapest possible click prices.
Advert design and content performance optimisation, development and A/B split testing.
Google analytics and conversion tracking analysis.
Production and delivery of monthly reports.
Our PPC Recruitment Processes
Sponsored search ads through Google AdWords and Bing Ads is an extremely powerful and cost-effective way to drive interested searchers to your website with targeted search terms and phrases.
Thanks to our complete range of fully supported PPC services we maximise the success of your online advertising and marketing campaigns.
Creative messaging concepts
We develop creative messaging concepts for a variety of ad titles and descriptions featuring a variety of benefits and offers. We identify the messaging that compels the most relevant people to click through to your website.
We use advanced PPC strategies, campaign settings and keyword match type combinations to ensure your ads are shown only when most appropriate to achieve your business and marketing goals.
Keywords search term research
We perform search term research and analyse thousands of potential search terms to identify optimal targets based on relevancy, popularity and competition.
We target based on location so that you attract a more refined and relevant array of visits and leads.
By creating 2/3 adverts for each ad group, we allow rotating adverts to show the best performing adverts more frequently.
These tell Google when not to show your ads. We add negative keywords to campaigns continually to ensure your ads are not showing for irrelevant search terms.
The key to a successful Google AdWords campaign is conversion tracking, this is because we need to know which keywords are producing real enquiries. Our optimisation helps us to increase enquiries and decrease the cost per lead.
Prospects rarely make an enquiry or during their first visit. Retargeting works by showing image and text based adverts on third party websites to only those users who have previously visited your website.
Display network advertising
The Display Network is a collection of websites and apps that show Google AdWords ads. The Display Network allows us to reach a wide range of candidates and clients and proactively target them whilst they browse the internet.
Targeted adverts that reconnect with your past website visitors.
Your PPC Recruitment FAQs…
Is PPC best for attracting Recruitment Clients or Candidates?
Do you only work with large recruitment businesses with large budgets?
When can we start?
Should I worry about my competitors clicking on my ads?
How much PPC experience do you have?
How often will you provide reports on our successes?
Which search engines offer PPC advertising, and which is right for my recruitment business?
We already have PPC campaigns from previous providers, what will be the first step when you take over the account?
What will the communication process be like?
What is the minimum contract length?
I didn't think anybody clicked on Google's Sponsored Ads, so why have them?
How does Google AdWords work?
Can I see all the results and campaigns?
Why do we need ongoing PPC management and optimisation?
- Research to identify new advertising opportunities.
- New advert creation.
- Targeting and keyword analysis and optimisation.
- Click through rate, cost per click, budget and quality score monitoring to help you receive the cheapest possible click prices.
- Google Analytics and conversion tracking analysis.
- Production and delivery of monthly reports.
+44 (0)800 368 7731
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Drive Your Recruitment Business Towards The Best Results.