Dramatically increase your Recruitment Leads by driving relevant website visitors to your website using highly targeted Google Ads.
30% of Google searches are recruitment related...Reach the most relevant clients and candidates by showing up on top of Google searches with Adwords sponsored Ads.
Why Your Recruitment Agency Needs PPC
And why we’re the right choice for you…
High Google visibility matters
Getting found on Google is important because it saves you time and money. Visitors are ready to use your services, they have the intent to buy rather than needing to be persuaded.
Highly targeted campaigns
PPC allows you to be found for thousands of very specific search terms and gain an immediate return on your investment.
Dynamic content ads
It’s essential your clients and candidates see adverts that exactly matches their requirements, we’ll dynamically build ads based on the search terms searchers are using.
First to the finish
Pay Per Click Advertising is incredibly nimble, our tests show results quickly allowing us to launch new campaigns, promote urgent needs and make quick improvements without any delays.
One stop shop specialists
We specialise in Recruitment PPC. Our service fully covers you for everything you’ll need, from content writing, design, campaign building, testing and continued improvement optimisations.
Average Results – After Just 3 Months
Average Cost Per Client Enquiry
Average Client Enquiries /Month
Increase in Candidate Applications and / or Client Enquiries
Increase in Google Visibility and Traffic
Increase in Marketing List Signup Rate
How much will PPC cost?
How much will we pay each time our adverts get clicked?
Is there a minimum I can expect to pay for PPC each month?
Averagely what do recruiters spend on PPC each month?
However, an average monthly PPC investment for a small to medium sized Recruitment Agency working within an averagely competitive recruitment market niche will be between £1,500 and £4,500 per month.
How much do you charge?
Who do I pay my click spend to?
Key Considerations when choosing a PPC partner
Our PPC Recruitment Processes
Sponsored search ads through Google AdWords and Bing Ads is an extremely powerful and cost-effective way to drive interested searchers to your website with targeted search terms and phrases.
Thanks to our complete range of fully supported PPC services we maximise the success of your online advertising and marketing campaigns.
Creative messaging concepts
We use advanced PPC strategies, campaign settings and keyword match type combinations to ensure your ads are shown only when most appropriate to achieve your business and marketing goals.
Keywords search term research
We perform search term research and analyse thousands of potential search terms to identify optimal targets based on relevancy, popularity and competition.
We target based on location so that you attract a more refined and relevant array of visits and leads.
By creating 2/3 adverts for each ad group, we allow rotating adverts to show the best performing adverts more frequently.
The key to a successful Google AdWords campaign is conversion tracking, this is because we need to know which keywords are producing real enquiries. Our optimisation helps us to increase enquiries and decrease the cost per lead.
Prospects rarely make an enquiry or during their first visit. Retargeting works by showing image and text based adverts on third party websites to only those users who have previously visited your website.
Display network advertising
The Display Network is a collection of websites and apps that show Google AdWords ads. The Display Network allows us to reach a wide range of candidates and clients and proactively target them whilst they browse the internet.
Targeted adverts that reconnect with your past website visitors.
Your PPC Recruitment FAQs…
Is PPC best for attracting Recruitment Clients or Candidates?
Do you only work with large recruitment businesses with large budgets?
When can we start?
Should I worry about my competitors clicking on my ads?
How much PPC experience do you have?
How often will you provide reports on our successes?
Which search engines offer PPC advertising, and which is right for my recruitment business?
We already have PPC campaigns from previous providers, what will be the first step when you take over the account?
What will the communication process be like?
What is the minimum contract length?
I didn't think anybody clicked on Google's Sponsored Ads, so why have them?
How does Google AdWords work?
Can I see all the results and campaigns?
Why do we need ongoing PPC management and optimisation?
- Research to identify new advertising opportunities.
- New advert creation.
- Targeting and keyword analysis and optimisation.
- Click through rate, cost per click, budget and quality score monitoring to help you receive the cheapest possible click prices.
- Google Analytics and conversion tracking analysis.
- Production and delivery of monthly reports.
+44 (0)800 368 7731
Get In Touch
Drive Your Recruitment Business Towards The Best Results.